Socious

DECEMBER 28, 2016

So here goes – your summary of the best association articles on the web for 2016. Article #1) 20 Guerilla Marketing Tactics to Promote Your Next Event. Social Media and PR. Business News Daily also had some advice about social media during a tragedy, as did Jay Baer. Managing and Excelling at Events.

Social Media 100

Social Media Member Engagement Innovation millennials 100

Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

Certificate 140

Certificate Recruitment Recruiting Social Media 140

WBT Systems

APRIL 25, 2017

Before the rise of social media and cloud computing, associations competed to attract new members — but only in a subtle “non-profit” sort of way. Department of Labor, in December 2016 there were 5.6 Recipients can display these badges on social media, websites, email signatures and online resumes.

LMS 253

LMS Certificate Library Education 253

Spark Consulting

JULY 22, 2016

How do you market and promote posts successfully? Topics of debate and discussion included: How do you create posts that go viral (which included a major debate about PDFs: Evil v. Really, Really Evil)? What about the reverse: what happens when you love a story and no one else does? How do you create good writing habits?

San Diego 150

San Diego Cost Content Tools 150

Higher Logic

MAY 29, 2020

Objection 2: Social Media. Example: “It would be much easier to create a social media group. Sure, social media platforms have a large and ready audience, but there are perils to building your home on someone else's land. Data : You don’t own your member data – the social media platform does.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Associations Now

MAY 16, 2017

The latest M+R Benchmarks Study dives into nonprofit fundraising and marketing metrics—and draws some conclusions about what’s working and what’s not. In 2016, nonprofits had to send an average of 2,000 emails to get one donation. Here are a few trends that the study points when it comes to email, social media, and digital advertising.

Marketing 85

Marketing Social Media Revenue Report 85

Nonprofit Marketing Guide

NOVEMBER 3, 2015

It’s time to take the Nonprofit Communications Trends Survey for 2016 ! and now it’s time to get your predictions for 2016. In this year’s survey , we ask you to share: Your most important communications goals for 2016. How often you will send email and direct mail in 2016.

Survey 72

Survey Communications Social Media Analysis 72

Nonprofit Marketing Guide

OCTOBER 22, 2014

A: Brad Bumgardner, our interpretive naturalist at Indiana Dunes State Park and one of our most savvy social media users, first noticed something similar with marshmallows on the South Dakota State Parks page. Q: Were you specifically looking for a social media strategy? How did the idea develop?

Social Media 74

Social Media Indiana South Dakota Resources 74

Socious

NOVEMBER 3, 2016

HubSpot’s 2016 INBOUND conference is coming up fast and next week most of us will be hopping on a flight to Boston to attend. Customer marketers may have an even tougher time answering that question than most. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

Sample 100

Sample Marketing Conference New York 100

Associations Now

OCTOBER 5, 2016

Coordinated member marketing may be big and flashy, but the word-of-mouth variety still has its role. Tony Rossell, senior vice president of Marketing General, highlights the value of treating your most fervent supporters as volunteers who can help market your association’s membership in a more formalized way. But as Inc.

Recruiting 94

Recruiting Recruitment San Francisco Marketing 94

Spark Consulting

AUGUST 1, 2016

Information overload – we all experience it personally, every day, with our emails and social media feeds and online media and print media and broadcast media, and that’s hard enough to manage. But in 2016, our associations ALSO struggle with information overload.

Social Media 150

Social Media Recruitment Recruiting Marketing 150

Aaron Wolowiec

JUNE 14, 2016

As markets grow, businesses will increasingly need the services associations provide, such as professional development, knowledge transfer, networking, education and professional certifications, according to Globalstrat , which recently released, “ 2016 Association Growth Global Trends Survey Report.”. Twitter is the most popular.).

Strategy 100

Strategy Social Media Survey America 100

Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

Certificate 100

Certificate Recruitment Recruiting Social Media 100

Reid All About it

JUNE 16, 2017

Get the lowdown on the voice-enabled speaker market in this post from eMarketer. Presenters: Kimberly Scott, MBA, CMP, HMCC, senior regional marketing manager, Illumina, Inc. Kevin Yanushefski, product marketing manager, Cvent. – The Dangers of Disjointed Social: Social Media Masterclass.

Raleigh 186

Raleigh DC Washington Social Media 186

YourMembership

DECEMBER 23, 2015

The next shift in the association market will be mobile networking and connecting cloud data. Website traffic increases with video and social media use; with Periscope being the latest craze. Associations are becoming smarter and more confident in their approach to using video content as part of their marketing strategy.

millennials 150

millennials Video Member Experience Social Media 150

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 281

Maryland LMS Revenue Strategy 281

Reid All About it

AUGUST 19, 2016

This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. Not that kind of hangover. More info/register.

Price 150

Price Social Media Email Marketing Case Study 150

Reid All About it

FEBRUARY 19, 2016

Host: Marketing General, Inc. 5 Tips to Drive Mobile Event Sponsorships in 2016. Speaker: KiKi L’Italien, Social Media Strategist, Founder and CEO, Amplified Growth LLC. Learn about proven member engagement tactics that effectively communicate and compel members to renew and buy more of your services and products.

Wisconsin 150

Wisconsin Member Engagement Social Media System 150

Reid All About it

SEPTEMBER 9, 2016

– App-tastic 2016: 45 of the Best Productivity Apps You Should Be Using. Livestreaming is the next big thing in social media. Learn step-by-step tips and actionable strategies for presenting content that makes your members’ digital experience both valuable and seamless across web, mobile, social media, and email.

Social Media 150

Social Media New Jersey Tips Recruitment 150

Association Adviser

OCTOBER 13, 2016

While the 2016 study uncovered promising new trends, data revealed that associations face the same primary challenges that they faced in 2011, and the approach to tackling those challenges has not necessarily improved. Integrate communications through print, online and social opportunities: [link] @AssocAdviser.

Communications 60

Communications Revenue Social Media Survey 60

Reid All About it

MAY 17, 2019

WBT Systems explains why the “education hacking” movement is growing and how your association can attract this new market. How to Validate Your Market for Educational Products. Learn how to assess your market effectively and launch new educational products with confidence. Universal Paid Leave Amendment Act of 2016 (UPLA).

DC 170

DC Washington Social Media Revenue 170

Membership Marketing

JULY 11, 2016

I am pleased to announce the release of the 2016 Membership Marketing Benchmarking Report. This edition of the report represents the eighth consecutive year that Marketing General Incorporated (MGI) has produced this research which explores the membership marketing initiatives and outcomes of 828 distinct participating associations.

Report 40

Report Marketing Social Media Leadership 40

WBT Systems

NOVEMBER 15, 2016

. — David Spinks (@DavidSpinks) November 14, 2016. Mertz, CAE (@DianaTMertz) November 14, 2016. We have also posted in the past about how to successfully market your association learning management system to appeal to members and potential members. What if your mbrs had the same brand loyalty that Harley riders have?

Learning Management System 150

Learning Management System LMS Certificate Education 150

Reid All About it

FEBRUARY 3, 2017

If you want to keep up with the mergers, sales and acquisitions in the association technology market, subscribe to Ben Martin’s theNIRD.org. Tue 2/7 at 12 p.m.* – Addressing Public Health Crises in the Age of Social Media. John Haydon, digital marketing expert for nonprofits and charities. More info/register. Host: 4Good.

Los Angeles 159

Los Angeles Chicago North Carolina America 159

Association Success

MAY 28, 2019

Advocacy can also mean telling your organization’s and members’ stories through branding and at the Society For Marketing Professional Services , that is exactly what we did. In 2016, SMPS engaged a research firm to identify perspectives, opinions, needs, and desires of our members. The Future of the Profession.

Survey 113

Survey Social Media Member Research Marketing 113

Higher Logic

OCTOBER 25, 2017

In 2016, that number fell to 45.4 Social media advertising. Digital advertising on websites and social media platforms is one of the fastest growing sources of non-subscription income , and helped boost the The International Franchise Association's (IFA) revenue. percent of their revenue from membership dues.

Revenue 159

Revenue Tips Social Media Certificate 159

Reid All About it

FEBRUARY 3, 2017

If you want to keep up with the mergers, sales and acquisitions in the association technology market, subscribe to Ben Martin’s theNIRD.org. Tue 2/7 at 12 p.m.* – Addressing Public Health Crises in the Age of Social Media. John Haydon, digital marketing expert for nonprofits and charities. More info/register. Host: 4Good.

Los Angeles 150

Los Angeles Chicago North Carolina America 150

Reid All About it

MARCH 18, 2016

– Columbia (MD) Idea Swap for Marketing. Learn how to keep your marketing efforts fresh, current, and relevant without breaking your budget. Grimm will share lessons learned, goals reached, and efforts still underway to brand and market her association. *all times are Eastern Daylight Time. Tue 3/22 at 12 p.m. Conference.

Raleigh 150

Raleigh Arlington Fort Worth Maryland 150

Reid All About it

SEPTEMBER 30, 2016

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Hear about the opportunities and challenges faced by a US association in penetrating the India market as well as the lessons they learned. More info/register.

Maryland 150

Maryland millennials Education Certificate 150

Associations Now

DECEMBER 6, 2016

The National Football League in recent weeks has arguably earned more attention for its unusually tight social media policy than anything happening on the field. The league is starting to reverse course, but it nonetheless remains a great example of how not to manage a social strategy. Yes they do.”. TOUCHDOWN BROWNS!

Social Media 40

Social Media Cleveland Philadelphia Guidelines 40

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Association Adviser

JULY 10, 2017

This month, Association Adviser sat down with Andy Curliss, chief executive officer of the North Carolina Pork Council (NCPC), to chat about a job he was tapped for in November 2016 after 20 years of working as an investigative reporter and editor for The News & Observer (Raleigh) and as a division head for Gelia, Wells & Mohr, Inc.,

North Carolina 128

North Carolina Raleigh Content Communications 128

Optimist Consulting

MARCH 30, 2017

Email marketing is well ingrained in 93% of membership organisations and associations with 70% creating email content that can be displayed on multiple devices. What can your organisation do to improve how it engages on social media with its members?

Report 100

Report Social Media Member Engagement System 100

Reid All About it

JUNE 23, 2017

Presenter: Anna Toon, learning product marketing manager, Abila. In this digital age, how you interact with your prospects will determine the success of your marketing. Learn how to increase engagement to drive pipeline, how to move from passive to active marketing, and how to leverage behavioral data to find your best leads.

DC 154

DC Content Education Strategy 154

Nonprofit Marketing Guide

MAY 16, 2024

Or, more specifically, what should you put on your website , in your emails or newsletter , and on social media? This has always been true — we first blogged about PUT as an email newsletter content strategy in 2016. Lean into brand and reputation building as a marketing goal so people will want to hear from you directly.

Content 93

Content How To Newsletter Social Media 93

Associations Now

SEPTEMBER 24, 2019

Which, of course, isn’t particularly great news if you rely on social media to reach your members. So what does that mean for your own strategy when managing the social network? A few strategies worth keeping in mind when dealing with social media negativity: Acknowledge there’s an issue—but don’t delete it.

Minnesota 99

Minnesota Social Media Analysis Course 99