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Here are the five essential takeaways you should know: Shifting requires accommodating the millennials entering the workforce. Without question, associations are interested in connecting with millennials as both members and leaders. Millennial needs and wants are different than those of generations past.
Just imagine how difficult it is for new college graduates (many of whom are millennials and their successors, gen z) who have little to no real-life experience. An insightful new whitepaper, The 2016 Association Role in the New Education Paradigm , coauthored by Elizabeth Weaver Engel and Shelly Alcorn, explores this subject in detail.
Learn how to get started with relationship marketing; how to divide and track your audience, from basic segmentation to defined personas; and the importance of relationship marketing to attract, engage, and nurture millennials. Fran Vincent, Marketing and MembershipManager, International Hearing Society. More info/register.
While most associations are plotting out recruitment strategies for millennials, membership professionals need to be thinking about a younger generation entering the workforce this year. After all, I’m a millennial, which according to science means I’m a narcissist— but don’t you dare call me that.) True ‘Digital Natives’.
. — NukaGirl (@SarahWellock84) January 25, 2016. And perhaps most important for association community members, even if you miss out on the live broadcasts, they’re archived on the My Community Manager YouTube channel , where they’ll join past broadcasts. Calendar of the Day. Check out the full calendar here.
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