Association Adviser

MAY 23, 2018

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Often, they aren’t—which is where we run into trouble with membership growth, retention and revenue. at Naylor Association Solutions.

Revenue 74

Revenue Survey Communications Content 74

Socious

OCTOBER 24, 2016

Here are three of the best ways to use your member engagement metrics to help increase revenue. 3 Ways to Use Engagement Metrics to Increase Revenue. Sponsors are often an important source of non-dues revenue for associations. Fully engaged customers or member exhibit a 23% premium in terms of wallet, profitability, and revenue.

Member Engagement 100

Member Engagement Revenue Recruitment Recruiting 100

Reid All About it

JUNE 10, 2016

– Chapter of the Future: A Look at the 2016 Benchmarking Study & Where We Go from Here (ASAE Virtual Roundtable). Grow Sponsorships, Attendance and Revenue for your Virtual Conference. To be successful, you need a solid marketing strategy to recruit the right sponsors and grow your attendance. Host: YourMembership.

System 150

System millennials Member Insights Recruitment 150

Reid All About it

SEPTEMBER 9, 2016

– App-tastic 2016: 45 of the Best Productivity Apps You Should Be Using. Explore key aspects of membership with the authors of ASAE’s updated and expanded guide to membership fundamentals, Membership Essentials: Recruitment, Retention, Roles, Responsibilities and Resources. More info/register. Host: iCohere. Wed 9/14 at 1 p.m.

Social Media 150

Social Media New Jersey Tips Recruitment 150

ISAE

SEPTEMBER 14, 2023

Growing Your Association’s Non-Dues Revenue: The Basics The idea that all or most of your association’s revenue should come from membership dues is an outdated, inaccurate assumption. According to ASAE, dues made up only 30% of total revenue for professional associations in 2016, a steep drop from 95.7% Let’s get started!

Revenue 52

Revenue Learning Management System Course Software 52

Potomac Core

MARCH 7, 2016

growth in 2016 is forecast at 2.0% Helping the industry reduce regulatory compliance costs and grow revenues were high priorities. For the Global Cold Chain Alliance, revenues have grown by 25% in two years. While the possibility of a recession seems unlikely this year, growth remains a challenge for many industries.

Strategy 100

Strategy Member Engagement DC eBook 100

Reid All About it

JUNE 8, 2018

Our pack of SMEs (subject matter experts) include an association CEO, two cool peeps who turned the tables and created a collaborative chapter model, and one who’s an executive director for a chapter and co-author of the 2016 Chapter Benchmarking research and the Chapter of Future Model. 1 CAE credit. Location: Washington DC.

Cleveland 31

Cleveland DC Washington Press Release 31

Socious

NOVEMBER 17, 2016

According to the 2016 Membership Marketing Benchmarking Report released by Marketing General, 49% of membership organizations are growing, and the other 49% are shrinking or remain stagnant. To help associations capitalize on these recruiting methods, top membership management software now includes marketing and email tools.

Membership Management 100

Membership Management Software Directory Library 100

Associations Now

JUNE 9, 2017

Among them: allowing members to attend who would have otherwise been unable to due to travel costs or other factors, boosting nondues revenue, and broadening an association’s global reach. Sturtevant said EMDRIA found some of these chat facilitators by going to local colleges and recruiting some tech-savvy students who needed money.

San Francisco 91

San Francisco Conference Examples Social Media 91

Reid All About it

JANUARY 6, 2017

This webinar will look at board membership (recruitment, development, self-assessment), process (structure, meetings), capacity, and fiduciary concerns. Learn some tips on how to leverage your email marketing tools and create extra revenue at your association. . – Nonprofit Boards & Effective Governance. How might they do better?

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

This webinar will look at board membership (recruitment, development, self-assessment), process (structure, meetings), capacity, and fiduciary concerns. Learn some tips on how to leverage your email marketing tools and create extra revenue at your association. . – Nonprofit Boards & Effective Governance. How might they do better?

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Associations Now

AUGUST 1, 2017

The 2016 Chapter Benchmarking Study [PDF] by Mariner Management & Marketing found that only 5 percent of organizations actually measure their chapter ROI, which means some may be contributing too little or too much to their chapters. Few organizations measure their association chapter ROI. Here’s why they probably should.

Revenue 54

Revenue Cost Recruiting Recruitment 54

Event Industry News

SEPTEMBER 10, 2019

Among his many achievements include winning the prestigious Hotel Account Manager of the Year award from the British travel consortia Advantage (known also as Win) in 2016 and 2017. . LeRoy Sheppard, director of sales UK & Ireland, said: “The company is on track to post its best year, with revenue continually exceeding forecasts.

Team 68

Team Newsletter Revenue Conference 68

Association Adviser

JANUARY 2, 2019

Is driving non-dues revenue an essential function? We created a director of career management (Redmond) to be in charge of the portal, as well as hired a full-time sales manager, Eli McLean, ASHA’s associate director, to revamp our job posting pricing structure to better serve our career vendors recruitment advertising sales.

How To 105

How To Content Project Resources 105

Event Industry News

JULY 15, 2019

Connections, the international private community for decision-makers in high-end travel has today announced that Robbie Jones, formerly awarded 2016 UK Salesperson of the Year for the world’s leading event organiser, Reed Exhibitions, will join its team in July, where he will take on the new role of heading up their commercial team.

Newsletter 56

Newsletter Team Revenue Report 56

MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Video content has been growing in popularity. That number has now jumped to 91%.

Video 52

Video Marketing Recruitment Recruiting 52

Chapter Chat

AUGUST 25, 2016

Dresden Farrand, Director of Membership, CoSN dove into how chapters can play a significant role in recruitment, retention and engagement and boasted some awesome stats: Increased members by 38%. Increased sponsorship revenue by over $300k. So you have chapters, the more power to you! Increased products & sales by over $70k.

Case Study 28

Case Study Recruitment Recruiting Tools 28

Association Adviser

AUGUST 25, 2016

Boomer succession plans can be just as important as millennial recruiting. . Three years after rolling the dice on dues, ICF’s revenue grew to $6 million from $3.5 Source: Association Adviser Communications Benchmarking Survey 2016. Source: Association Adviser Communications Benchmarking Survey 2016.

millennials 60

millennials Ohio Proposal California 60

Associations Now

APRIL 6, 2016

A multilevel membership structure that varies by benefits chosen, not by company size, could eliminate the headache of verifying member revenue or staff numbers. The concept is simple: For the same set of benefits, big companies (whether measured by staff size, revenue, or unit sales, for instance) pay more, while small companies pay less.

Discount 40

Discount System Revenue Cost 40

Chapter Chat

OCTOBER 20, 2016

Source: Mariner Management & Marketing LLC’s 2016 Chapter Benchmarking Report . Inability to recruit new members. Source: Mariner Management & Marketing LLC’s 2016 Chapter Benchmarking Report . Every organization has a different mix of revenue streams. It’s Not All Rainbows & Roses.

Revenue 28

Revenue Report Recruitment Recruiting 28

Associations Now

APRIL 20, 2016

Conventional wisdom also says young people are difficult to recruit and retain as members. And he chose membership both for practical reasons—because offering benefits can drive recurring revenue—and, more important, strategic ones: “It gives members ownership of the organization,” he says.

millennials 40

millennials Strategy Recruitment Recruiting 40

Chapter Chat

MARCH 22, 2017

In fact, 31 percent of the associations that participated in Mariner’s 2016 Chapter Benchmarking Report require joint membership. You’re asking chapters to give up some of their control over the membership recruitment process – and maybe some revenue too. Will the time saved on administrative tasks make up for lost revenue?

How To 28

How To Revenue Recruitment Recruiting 28

Chapter Chat

APRIL 11, 2017

The auto-renewal trend is growing in the association community, according to Marketing General Incorporated’s (MGI) 2016 Membership Marketing Benchmarking Report. In 2006, the American Occupational Therapy Association (AOTA) was eager to increase its recruitment and retention of younger members. Enjoy a predictable revenue stream.

Revenue 28

Revenue Survey eBook Price 28

Reid All About it

JANUARY 13, 2017

Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. The council manages leadership recruitment, candidate evaluation, and nominations. We’re entering some fascinating times!

San Antonio 150

San Antonio elearning predictions Recruitment Recruiting 150

Reid All About it

JANUARY 13, 2017

Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. The council manages leadership recruitment, candidate evaluation, and nominations. We’re entering some fascinating times!

San Antonio 150

San Antonio elearning predictions Recruitment Recruiting 150

Reid All About it

MARCH 19, 2021

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Since the implementation of ASU 2016-14 many nonprofits that did not previously have to present a statement of functional expense are required to. . – Open Networking – Featured Topic: Career Mentors and Influencers.

LMS 370

LMS Nashville Strategy Video 370

Reid All About it

NOVEMBER 11, 2016

Insights from the Global Engagement Index 2016: Strengthening Member & Customer Relations Globally. Learn the basics of what should be included in a position description and how accurate and up-to-date position descriptions can help you recruit, train and retain volunteers. More info/register. Host: Bizzabo. Tue 11/15 at 1 p.m.

Handbook 245

Handbook Washington eBook DC 245