Association Adviser

NOVEMBER 16, 2016

However, the time for planning your association’s New Year’s marketing and communications resolutions is now. Don’t let your association fall into that pattern in 2017. Outline a clear vision for your association’s communications. So how do you create strong communications pieces your members want to consume?

Communications 60

Communications Social Media Survey Strategy 60

Nonprofit Marketing Guide

MARCH 1, 2022

Libni Sanjurjo, Fundación Comunitaria de Puerto Rico (Puerto Rico Community Foundation). Here is the latest submission for our Day in the Life of a Nonprofit Communicator series. In that last year, I started working at Primera Hora, until 2017. I write a daily to-do list, related to communications plans goals.

Puerto Rico 115

Puerto Rico Communications Certificate Social Media 115

Nonprofit Marketing Guide

DECEMBER 14, 2016

” One of the biggest outcomes of our six-month Mentoring Program for Communications Directors is confidence. That’s a word we hear all the time from people as they finish the program — and over 100 communications directors have so far. “More confidence in my ideas and recommendations.”

Communications 70

Communications Strategy Team Marketing 70

Nonprofit Marketing Guide

FEBRUARY 14, 2023

If you have an employee who is one of the 34% of communications staff looking for a new job , we have some ideas on how to keep them around. According to our 2023 Nonprofit Communications Trends Report , two factors seem to help nonprofits retain employees. How can you start to implement these changes with your communications staff?

Communications 86

Communications Library Team Survey 86

Nonprofit Marketing Guide

DECEMBER 13, 2016

I know many of you are working on your 2017 budgets now, so rather than make you wait until mid-January to get the budget information from our 2017 Nonprofit Communications Trends Report, I’m sharing it with you today. I hope you can use this data to make the case for increasing your budget!

Communications 80

Communications Survey Course Report 80

Association Adviser

JANUARY 20, 2017

Have you resolved to network better in 2017? Why not throw a simple open house and invite all members and professional contacts to reconnect for 2017? Other suggestions for carrying on the spirit of an open house in 2017: Call your members, sponsors, and other stakeholders. Kelly Clark, Naylor Association Solutions.

Florida 78

Florida Library Certificate Tools 78

Association Adviser

NOVEMBER 6, 2017

We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.

Communications 121

Communications Puerto Rico Social Media Content 121

Event Industry News

MAY 11, 2017

Joining the Event Technology Awards judging panel for 2017 is Nick Borelli – Founder at Borelli Strategies. Full Name: Nick Borelli Company: Borelli Strategies Job Title: President / Strategist Nick specialises in digital marketing strategies through consulting, coaching, and brand communication management for events and event companies.

Technology 69

Technology Strategy Communications Marketing 69

Spark Consulting

OCTOBER 2, 2017

SURGE 2017 is designed to bring all these challenges and voices together under one virtual roof to have a productive and meaningful conversation around innovation. SURGE 2017 participants will have exclusive access to sessions centered on transformative, forward-thinking solutions to the challenges we all encounter.

Innovation 150

Innovation Products Communications Industry 150

Nonprofit Marketing Guide

FEBRUARY 16, 2023

As the communications roles and responsibilities grow in nonprofits, both staff and managers will question the function of the communications team within the organization. We began researching nonprofit communications team models in 2017 and have continued investigating how they work and what is most effective since then.

Team 85

Team Communications Marketing Strategy 85

Spark Consulting

DECEMBER 5, 2018

You have to pay attention to the response rate you get from each communication. Open rate matters, and per the INFORMZ 2017 Association Email Benchmarking Report , you should be looking for an open rate of around 35%. But how do you know? But click rate – that is, did people at least attempt to take your call to action?

Communications 170

Communications Resources Report Marketing 170

Association Success

SEPTEMBER 23, 2017

If you are reading this article, you already position yourself within the association community and share in some of its concerns, its interests, and its experiences. And if you are reading this article, you are exactly the reason why we are putting together SURGE 2017. Join us today , and let’s make waves.

Innovation 66

Innovation Project Content Strategy 66

Associations Now

AUGUST 30, 2019

A report from Naylor Association Solutions finds that small staffs and more competition make it tough for communications to break through. Each month, the average association communicates with its members about 30 times. However, old-school tactics still do the job pretty well.

Report 91

Report Communications America Survey 91

Nonprofit Marketing Guide

OCTOBER 11, 2016

In a few short weeks, we will open up the 2017 Nonprofit Communications Trends Survey . ” What information about the “state of nonprofit communications” do you think our sector should have available? But before that happens, I have to put this year’s questions together, and I need your help.

Communications 73

Communications Survey 73

Association Adviser

OCTOBER 25, 2017

For the first time in the six-year history of our Association Communications Benchmarking Study, association executives reported that communicating member benefits effectively is more often a challenge than combatting information overload. Jill Andreu, Naylor Association Solutions.

Communications 76

Communications Survey Tools Report 76

Reid All About it

NOVEMBER 25, 2016

The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017. Jim McCaul, director of communications, Destination Marketing Association International. Members of ASAE Collaborate’s Communications, Marketing and MMC communities are invited to a holiday happy hour.

DC 189

DC Washington Ohio Project 189

Nonprofit Marketing Guide

NOVEMBER 16, 2016

I just pulled some preliminary data from our 2017 Nonprofit Communications Trends Report Survey. About 35% of participants say that the “extent to which strategy drives our communications work” is either somewhat better or much better. That’s the good news! Will these results hold true in the final report?

Communications 73

Communications Survey Report Strategy 73

Higher Logic

FEBRUARY 16, 2017

2017 is shaping up to be our best year yet! Last month we announced our acquisition of Socious, bringing the best minds in member engagement together to lead in product innovation and the community industry.

Press Release 227

Press Release Library Software Project 227

Higher Logic

DECEMBER 14, 2017

You’re already trying to provide a positive customer or member experience, and maintain strong communications with them. In 2017, 61% of consumers say they would rather spend more money for a better experience. When it comes to your digital marketing communications, the experience you provide needs to evolve as well.

Marketing 262

Marketing Member Experience Social Media America 262

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Presenters: Jon Litchfield, communications & business coordinator, American Baseball Coaches Association. 2016 Learning Trends, 2017 Learning Forecast. 2017 Hospitality Trends. 1 CE credit.

San Jose 193

San Jose millennials Revenue Recruiting 193

Event Industry News

DECEMBER 11, 2018

Diversified Communications UK announced another record year at its annual Company Strategy Day, which took place in Brighton last week. Revenue during the year ending 31 December is set to be up by over 18%, compared with 2017. Looking ahead, 2019 is set to be another busy year for Diversified Communications UK.

Communications 74

Communications Revenue Organization Products 74

Associations Now

JUNE 2, 2019

Which makes communicating your ideas even more critical. At the top of the must-do list is a willingness to communicate, often and deeply. Cheryl Kreider Carey, CAE, took that to heart when she became the CEO of the Society for Imaging Informatics in Medicine in late 2017. Share your experiences in the comments.

Communications 83

Communications Video Leadership Committee 83

Nonprofit Marketing Guide

NOVEMBER 23, 2016

In the 2017 Nonprofit Communications Trends Report Survey, which is open for you to participate in through December 2, we are asking a new question: How would you rate the overall effectiveness of your nonprofit’s communications in 2016? The average ranking among the 600+ nonprofits that have participated so far is 3.3

Communications 74

Communications Survey Report Organization 74

Event Industry News

OCTOBER 15, 2018

The Hamburg Convention Bureau has won Gold at the FMBE Awards for Most Immersive Brand Event or Roadshow for its consumer event Hamburg on Tour 2017. As per the event’s official documentation, Hamburg on Tour 2017 attracted 11,100 visitors with 92% of visitors indicating the immersive experience made them want to visit Hamburg.

Communications 63

Communications Marketing Industry 63

Association Adviser

MARCH 26, 2018

Providing relevant and engaging content for members should always be at the top of an association’s communication strategy. In our 2017 Association Benchmarking Survey, “communicating member benefits effectively” was reported as the No. Member Communications Are a Valuable Member Benefit.

Communications 72

Communications Tips Directory Newsletter 72

Association Adviser

MAY 25, 2017

There were many great education sessions at ASAE’s 2017 Membership, Marketing & Communications (MM&C) Conference, held earlier this month in Washington, D.C. The post Key Takeaways Association Marketers Need to Know from ASAE’s 2017 #MMCCon by Association Adviser staff first appeared on AssociationAdviser.com.

Marketing 69

Marketing Guidelines millennials Washington 69

Reid All About it

MARCH 17, 2017

Fisk, director of public and science communications, Soil Science Society of America. The Canadian Anti-Spam Law: Are You Compliant in 2017? On July 1st, 2017 the Private Right of Action provision of the Canadian Anti-Spam Law (CASL) takes effect. Webinar Benchmarks Report 2017. More info/register. Host: ASAE.

DC 150

DC Washington America eBook 150

WBT Systems

DECEMBER 13, 2016

Which association learning trends will still be important as we move forward into 2017? Associations are increasingly looking to social learning initiatives to help them connect with and develop an engaged community of members and learners. Looking Ahead to 2017. What will be the big association learning trends in 2017?

LMS 150

LMS Learning Management System System Certificate 150

Aaron Wolowiec

AUGUST 9, 2016

On July 25, ASAE announced the host cities for its meetings, through 2022: 2017 – Toronto. I look forward to communicating with you next week! Good news fellow Midwesterners! In 2018, ASAE’s Annual Meeting and Exposition will be coming to Chicago! 2018 – Chicago. 2019 – Columbus. 2020 – Las Vegas. 2021 – Dallas. 2022 – Atlanta.

Las Vegas 154

Las Vegas Chicago Columbus Social Media 154

Association Adviser

DECEMBER 11, 2018

Every year, we ask association professionals who take our Association Communications Benchmarking Survey how much they value individual member communication channels. Every association is different, of course, and one way of communicating might work well for one association but not another. Let us know in the comments below!

Communications 69

Communications Social Media Newsletter Survey 69

Reid All About it

NOVEMBER 25, 2016

The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017. Jim McCaul, director of communications, Destination Marketing Association International. Members of ASAE Collaborate’s Communications, Marketing and MMC communities are invited to a holiday happy hour.

DC 150

DC Washington Ohio Project 150

Associations Now

MAY 6, 2019

CIO contributor Andrew Stanten, writing in response to the Galaxy Note 7 phone incident in 2017, noted that it was important to do a “vulnerability audit,” to get an understanding of what could go wrong before it happens. The post An Adept Lesson in Crisis Communications on Social Media appeared first on Associations Now.

Social Media 94

Social Media Communications Certificate Maine 94

Association Adviser

MARCH 27, 2019

Associations may say they don’t play favorites with members, but results from our 2018 Association Communications Benchmarking Study prove otherwise. Why customize member communication for certain groups over others? Fifty-six percent of respondents to our study reported customizing new member communication.

Communications 67

Communications Certificate Recruiting Recruitment 67

Nonprofit Marketing Guide

MARCH 19, 2018

Welcome to our latest installment in our series on the “Day in the Life” of nonprofit communicators! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Jenna Czaplewski is the Director of Communications for the Coalition for Children, Youth & Families.

Communications 83

Communications Wisconsin Review Social Media 83

Association Adviser

JANUARY 29, 2018

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? In short, they want it their way.

Content 67

Content Communications Survey Social Media 67

Potomac Core

JANUARY 4, 2017

in the third quarter of 2016 growth forecasts for 2017 remain mixed. What is becoming increasingly more clear is how Associations can accelerate their business impact for their members in 2017. They are doing so by communicating how Advocacy drives business outcomes. Even though the U.S. economy grew at a brisk 3.5%

Cost 132

Cost Member Engagement Recruiting Recruitment 132

Higher Logic

NOVEMBER 21, 2017

In the digital landscape of 2017, online communities continue to make headway in the association market. Online communities help organizations to maximize retention rates, attract new members, and grow their relevancy.

Marketing 198

Marketing eBook Content System 198