Remove 2017 Remove Communications Remove Member Experience
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The Evolution of Experience with Marketing Automation

Higher Logic

You’re already trying to provide a positive customer or member experience, and maintain strong communications with them. Let’s start with that first part, about the experience. Put Experience First. In 2017, 61% of consumers say they would rather spend more money for a better experience.

Marketing 262
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Association Brain Food Weekly: 12.2.16

Reid All About it

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Leverage your AMS data to customize your membersexperience online, ensuring they log in more often, read your content and register for that next big event. 2016 Learning Trends, 2017 Learning Forecast.

San Jose 193
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The Intersection of Online Communities and Marketing Automation

Higher Logic

In the digital landscape of 2017, online communities continue to make headway in the association market. Online communities help organizations to maximize retention rates, attract new members, and grow their relevancy. What makes a community necessary in today’s association world is the power of user insights.

Marketing 198
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Association Brain Food Weekly: 12.2.16

Reid All About it

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Leverage your AMS data to customize your membersexperience online, ensuring they log in more often, read your content and register for that next big event. 2016 Learning Trends, 2017 Learning Forecast.

San Jose 150
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3 Reasons Why Online Mentoring Programs Attract New Members

Higher Logic

Answer 1: Not gaining new members. Answer 2: Figuring out how and where to acquire new members. They are direct quotes from Marketing General’s 2017 Membership Marketing Benchmarking Report , which lists new member acquisition as one of the top three priorities for associations. These aren’t hypothetical examples.

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PREVIEW: Key Findings from the 2016 Community Benchmarking Study

Higher Logic

Online communities are embracing automation at full speed, now. For those lucky enough to leverage automated communications, tasks, and more in their platforms, it’s proving beneficial in getting members of all types (super users and lurkers alike) engaged. Customize the community and member experience.

Report 120
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Association Brain Food Weekly: 9.1.17

Reid All About it

Learn what motivates your most loyal members and the most effective ways to communicate your value to them. Host: NimbleUser AMS and Community Brands. Presenters: Amanda Myers and Peggy Smith, Community Brands. Webinar Benchmarks Report 2017. Host: ASAE Greater Washington / National Capital Community.

Content 150