Nonprofit Marketing Guide

FEBRUARY 14, 2023

If you have an employee who is one of the 34% of communications staff looking for a new job , we have some ideas on how to keep them around. According to our 2023 Nonprofit Communications Trends Report , two factors seem to help nonprofits retain employees. How can you start to implement these changes with your communications staff?

Communications 86

Communications Library Team Survey 86

Event Industry News

MAY 11, 2017

Joining the Event Technology Awards judging panel for 2017 is Nick Borelli – Founder at Borelli Strategies. The post Event Technology Awards 2017 Judge’s Spotlight: Nick Borelli appeared first on Event Industry News. He speaks internationally on topics ranging from event […].

Technology 69

Technology Strategy Communications Marketing 69

Nonprofit Marketing Guide

DECEMBER 14, 2016

” One of the biggest outcomes of our six-month Mentoring Program for Communications Directors is confidence. That’s a word we hear all the time from people as they finish the program — and over 100 communications directors have so far. “More confidence in my ideas and recommendations.”

Communications 70

Communications Strategy Team Marketing 70

Nonprofit Marketing Guide

FEBRUARY 16, 2023

As the communications roles and responsibilities grow in nonprofits, both staff and managers will question the function of the communications team within the organization. We began researching nonprofit communications team models in 2017 and have continued investigating how they work and what is most effective since then.

Team 85

Team Communications Marketing Strategy 85

WBT Systems

APRIL 25, 2017

million open jobs in this country and only 98,000 were added in March 2017. The EDUCAUSE badge program includes the following categories of engagement: Community Service, Leadership Development, Communications, Awards and Subject Matter. How To Design a Digital Badge Strategy. What is the “Skills Gap” Problem?

LMS 253

LMS Certificate Library Education 253

Association Success

SEPTEMBER 23, 2017

If you are reading this article, you already position yourself within the association community and share in some of its concerns, its interests, and its experiences. And if you are reading this article, you are exactly the reason why we are putting together SURGE 2017. Join us today , and let’s make waves.

Innovation 66

Innovation Project Content Strategy 66

Association Adviser

NOVEMBER 6, 2017

We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.

Communications 122

Communications Puerto Rico Social Media Content 122

Nonprofit Marketing Guide

DECEMBER 12, 2016

Is your nonprofit resolving to get more coverage in the media in 2017? Media relations expert Peter Panepento will show you how during his BRAND NEW webinar: Get More Media Coverage for Your Nonprofit in 2017. You can do it! And to make that resolution come true, you don’t have to wait until after January 1st to get started.

Leadership 68

Leadership Strategy Examples Organization 68

Nonprofit Marketing Guide

NOVEMBER 16, 2016

I just pulled some preliminary data from our 2017 Nonprofit Communications Trends Report Survey. About 35% of participants say that the “extent to which strategy drives our communications work” is either somewhat better or much better. That’s the good news! That’s the good news! We’ll see.

Communications 73

Communications Survey Report Strategy 73

Reid All About it

NOVEMBER 25, 2016

The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017. Jim McCaul, director of communications, Destination Marketing Association International. Find out how to develop strategies to help sponsors achieve their goals while not disrupting the goals of the event. 1 CMP credit.

DC 189

DC Washington Ohio Project 189

Association Adviser

OCTOBER 25, 2017

For the first time in the six-year history of our Association Communications Benchmarking Study, association executives reported that communicating member benefits effectively is more often a challenge than combatting information overload. Jill Andreu, Naylor Association Solutions.

Communications 76

Communications Survey Tools Report 76

Reid All About it

MARCH 17, 2017

Learn how stakeholders came together to take advantage of this unique opportunity, how goals and objectives were determined, how audiences were selected, how strategies and tactics (including mobilizing members) were developed, and how metrics were tracked to demonstrate the success of the campaign. Webinar Benchmarks Report 2017.

DC 150

DC Washington America eBook 150

Potomac Core

MARCH 3, 2020

Communicate Industry and Profession ROI. Foster and communicate solutions. Building nimble and cost-effective strategies to address challenges and position the Industry for a clean energy future. Regularly and transparently communicate Industry solutions and growth opportunities. Winning champions commit to act first.

DC 232

DC Arlington Virginia America 232

Potomac Core

JANUARY 4, 2017

These organizations collaborate with their boards to make sure that the Association’s Advocacy Strategies reflect the growth challenges and opportunities that their members care most about. in the third quarter of 2016 growth forecasts for 2017 remain mixed. They are doing so by communicating how Advocacy drives business outcomes.

Cost 132

Cost Member Engagement Recruiting Recruitment 132

Higher Logic

NOVEMBER 21, 2017

In the digital landscape of 2017, online communities continue to make headway in the association market. Online communities help organizations to maximize retention rates, attract new members, and grow their relevancy. Develop Personalized Experiences.

Marketing 198

Marketing eBook Content System 198

Event Industry News

DECEMBER 11, 2018

Diversified Communications UK announced another record year at its annual Company Strategy Day, which took place in Brighton last week. Revenue during the year ending 31 December is set to be up by over 18%, compared with 2017. Looking ahead, 2019 is set to be another busy year for Diversified Communications UK.

Communications 74

Communications Revenue Products Organization 74

WBT Systems

MAY 9, 2017

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations. appeared first on WBT Systems.

Revenue 231

Revenue Certificate Learning Management System Education 231

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Nonprofit Marketing Guide

DECEMBER 18, 2017

Here are the Top 10 Blog Posts published by Nonprofit Marketing Guide in 2017, according to Google Analytics page views: 126 Email Subject Line Ideas for Your #GivingTuesday Campaigns by Kerri Karvetski. How to Define Roles on Communications Projects by Kivi Leroux Miller. Do I Have to Keep Producing This Crappy Newsletter?

Social Media 55

Social Media Video Newsletter Communications 55

Potomac Core

FEBRUARY 28, 2018

Associations who customize their advocacy strategies will remain relevant. It also requires ongoing member interaction, and Industry focused research to develop and implement Customized Advocacy strategies. The Outdoor Industry Association updates its estimate of the Outdoor Recreation Economy in 2017.On percent or $373.7

California 132

California Analysis DC Products 132

Reid All About it

DECEMBER 1, 2017

Presenters: Jamie Notter, Partner, WorkXO Solutions, and Dan Stark, Director of Product Strategy, NimbleUser/Community Brands and former association executive. 2018 Industry Forecast: Strategies & Tips for the Year Ahead. Less Talk, More Action: How to Turn your Communications Shortcomings into an Actionable Plan.

North Carolina 159

North Carolina Chicago Washington DC 159

Nonprofit Marketing Guide

NOVEMBER 25, 2016

I hope everyone isn’t too stuffed to share some Mixed Links… We’d love for you to take a moment to share your experiences as a nonprofit communicator in our annual Nonprofit Communications Trends Survey. Improve your donor communications with prospect research.

Communications 66

Communications Social Media Survey Report 66

Associations Now

JUNE 2, 2019

Which makes communicating your ideas even more critical. What tactics will I consider in executing its strategy? At the top of the must-do list is a willingness to communicate, often and deeply. Cheryl Kreider Carey, CAE, took that to heart when she became the CEO of the Society for Imaging Informatics in Medicine in late 2017.

Communications 83

Communications Video Leadership Committee 83

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Membership Recruitment and Renewal Strategies. 2017 Hospitality Trends.

San Jose 150

San Jose millennials Revenue Recruiting 150

Higher Logic

DECEMBER 7, 2017

Their member engagement and technology strategies are cutting edge, which makes sense—they have a global member base, with over 1,600 organizations comprised of 40,000 individuals spanning 100 countries/territories. A big piece in knowing what’s going on in the community has to do with an Activity Score, or an ‘A-Score’.

Analysis 252

Analysis United States Member Engagement Strategy 252

Reid All About it

OCTOBER 21, 2016

After completing the survey, you’ll have the chance to win one of five registrations to Learning • Technology • Design 2017 – and, if you win, I’ll be very envious. 5 Keys to Association Website Success in 2017 (Columbia MD Idea Swap). Join a productive discussion about strategies related to corporate partnerships and sponsorships.

Survey 150

Survey Louisville DC Maryland 150

Association Adviser

MARCH 26, 2018

Providing relevant and engaging content for members should always be at the top of an association’s communication strategy. In our 2017 Association Benchmarking Survey, “communicating member benefits effectively” was reported as the No. Member Communications Are a Valuable Member Benefit.

Communications 74

Communications Tips Directory Newsletter 74

Reid All About it

JUNE 16, 2017

Tue 6/20 at 12 p.m.* – Driving an Innovation Strategy. Explore an orchestrated strategy concentrating on informed leadership, streamlined processes, future facing technology and concierge service can accelerate your movement along the innovation spectrum. JP Guilbault, president, Community Brands. Disruption is inevitable.

Raleigh 186

Raleigh DC Washington Social Media 186

WBT Systems

DECEMBER 13, 2016

Which association learning trends will still be important as we move forward into 2017? How To Design a Digital Badge Strategy. Associations are increasingly looking to social learning initiatives to help them connect with and develop an engaged community of members and learners. Looking Ahead to 2017.

LMS 150

LMS Learning Management System System Certificate 150

Higher Logic

JUNE 21, 2018

Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. First and Foremost: Marketing Automation Is Here to Stay.

Report 149

Report Marketing Survey Resources 149

Higher Logic

MAY 15, 2018

Someone who will work with colleagues and stakeholders to develop goals and a strategy, then implement that strategy. That’s the way it is with online communities. One person may take the lead, but it’s teamwork that makes a community successful. Marketing owns 38 percent of online communities.

Case Study 149

Case Study Project Cost Report 149

Reid All About it

JANUARY 27, 2017

Joan Hurwitz, vice president, communications, American Nurses Association. Christina Garneski (moderator), director of marketing and communications, Association for Psychological Science. – Rebroadcast: PCMA Convening Leaders LIVE 2017. 10 Steps to Make Your Social Media Marketing Strategy Rock. More info/register.

Social Media 150

Social Media Case Study Washington Florida 150

Reid All About it

JANUARY 27, 2017

Joan Hurwitz, vice president, communications, American Nurses Association. Christina Garneski (moderator), director of marketing and communications, Association for Psychological Science. – Rebroadcast: PCMA Convening Leaders LIVE 2017. 10 Steps to Make Your Social Media Marketing Strategy Rock. More info/register.

Social Media 150

Social Media Case Study Washington Florida 150

Associations Now

JULY 28, 2019

“Respondents attributed their optimism in large part to internal factors that are generally within an association’s control, including leadership-related factors such as organization-wide strategy, strong executive staff, and a high-functioning board,” says the report. Share your experiences in the comments.

Strategy 74

Strategy Committee Leadership Survey 74

Reid All About it

NOVEMBER 25, 2016

The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017. Jim McCaul, director of communications, Destination Marketing Association International. Find out how to develop strategies to help sponsors achieve their goals while not disrupting the goals of the event. 1 CMP credit.

DC 150

DC Washington Ohio Project 150

Reid All About it

JUNE 9, 2017

Tue 6/13 at 1 p.m.* – 2017 Membership Marketing Benchmarking Report. Find out about the latest association growth trends revealed in MGI’s 2017 membership marketing benchmarking survey. Presenters: Emma Bica, marketing communications specialist, PeopleNet. 1 CAE credit. More info/register. Wed 6/14 at 2 p.m.

DC 150

DC Marketing System Report 150

Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. You most likely use email marketing to 1) communicate with your members, and 2) engage your members. Email marketing and the metrics that come with the platform are meant for “batch and blast” communications. But, email marketing on its own can only do so much.

Email Marketing 159

Email Marketing Marketing Social Media Video 159