Association Adviser

OCTOBER 25, 2017

For the first time in the six-year history of our Association Communications Benchmarking Study, association executives reported that communicating member benefits effectively is more often a challenge than combatting information overload. Jill Andreu, Naylor Association Solutions.

Communications 83

Communications Survey Tools Report 83

Association Adviser

MARCH 26, 2018

Providing relevant and engaging content for members should always be at the top of an association’s communication strategy. In our 2017 Association Benchmarking Survey, “communicating member benefits effectively” was reported as the No. Member Communications Are a Valuable Member Benefit.

Communications 92

Communications Newsletter Directory Tips 92

Association Adviser

JANUARY 29, 2018

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? In short, they want it their way.

Communications 84

Communications Content Survey Social Media 84

Associations Now

JUNE 2, 2019

Which makes communicating your ideas even more critical. What tactics will I consider in executing its strategy? At the top of the must-do list is a willingness to communicate, often and deeply. Cheryl Kreider Carey, CAE, took that to heart when she became the CEO of the Society for Imaging Informatics in Medicine in late 2017.

Communications 83

Communications Video Leadership Team 83

Association Adviser

JANUARY 25, 2019

These are just some of the questions that plague association leaders and communications experts when figuring out how to best interact with members – and encourage members to respond in kind. 1 in 2018, to be exact, according to the 2018 Association Communications Benchmarking Report. is a communication challenge.

Communications 79

Communications Social Media Newsletter Survey 79

Association Adviser

JANUARY 29, 2018

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? In short, they want it their way.

Communications 68

Communications Content Survey Social Media 68

Associations Now

FEBRUARY 6, 2020

Bringing a new staff member into the fold used to mean piles of paperwork and a high-touch process that often required a lot of communication across departments. Tools and Strategies. The post Employee Onboarding Strategy: Why You Should Think Digitally appeared first on Associations Now.

Strategy 76

Strategy Process Recruiting Recruitment 76

Association Adviser

FEBRUARY 26, 2018

Part 4 of our 2017 Association Communications Benchmarking Study series. This year, more than 50 percent of associations said that engaging young professionals is one of their Top 5 communication challenges. With so many distractions, young professionals today could benefit from focused communication.

Charlotte 174

Charlotte Indiana Communications millennials 174

Association Adviser

NOVEMBER 6, 2017

We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.

Communications 122

Communications Puerto Rico Social Media Newsletter 122

Associations Now

JULY 28, 2019

“Respondents attributed their optimism in large part to internal factors that are generally within an association’s control, including leadership-related factors such as organization-wide strategy, strong executive staff, and a high-functioning board,” says the report. Share your experiences in the comments.

Strategy 76

Strategy Committee Survey Report 76

Associations Now

MARCH 5, 2017

A morning workshop on the first day of the 2017 Great Ideas Conference highlighted that there are many ways to make videos that work for your audience—but also many factors, including cost, approach, and overall strategy. It is part of a healthy ecosystem of communications tactics. Looking to do video? Simple or complex?

Video 40

Video Cost Florida Resources 40

Associations Now

MAY 6, 2019

When things like this happen, even if they expose deeper problems as this incident did, it’s worth pondering after the fact what worked well, even during a period of significant failure—and for Mozilla, that appears to have been their social media strategy. Let’s hope you never have to do the same—but be ready just in case.

Social Media 93

Social Media Communications Certificate Maine 93

Associations Now

OCTOBER 30, 2019

“Respondents attributed their optimism in large part to internal factors that are generally within an association’s control, including leadership-related factors such as organization-wide strategy, strong executive staff, and a high-functioning board,” says the report. Share your experiences in the comments.

Strategy 60

Strategy Committee Survey Report 60

.orgSource

MARCH 20, 2023

Unfortunately, despite the hefty price tag, the mechanics are meaningless without the philosophy, strategy, and culture that maximizes those tools. It’s a journey that begins with leadership and strategy. Those statistics were not surprising in 2017. As I said earlier, leadership and strategy are key.

Leadership 88

Leadership Process LMS Technology 88

Higher Logic

DECEMBER 7, 2017

Their member engagement and technology strategies are cutting edge, which makes sense—they have a global member base, with over 1,600 organizations comprised of 40,000 individuals spanning 100 countries/territories. A big piece in knowing what’s going on in the community has to do with an Activity Score, or an ‘A-Score’.

Analysis 252

Analysis United States Member Engagement Strategy 252

Reid All About it

JUNE 23, 2023

The resulting benchmark report shares key trends, benchmarks within six marketing categories (research/analytics, branding/strategy, marketing/SEO, UX design/content, technology and team dynamics)—with breakout benchmarks for associations, and recommendations for increasing your association’s marketing effectiveness. . More info/register.

Metro 195

Metro Strategy Technology Marketing 195

Reid All About it

MARCH 17, 2017

Learn how stakeholders came together to take advantage of this unique opportunity, how goals and objectives were determined, how audiences were selected, how strategies and tactics (including mobilizing members) were developed, and how metrics were tracked to demonstrate the success of the campaign. Webinar Benchmarks Report 2017.

DC 150

DC Washington America eBook 150

Potomac Core

FEBRUARY 28, 2018

Associations who customize their advocacy strategies will remain relevant. It also requires ongoing member interaction, and Industry focused research to develop and implement Customized Advocacy strategies. The Outdoor Industry Association updates its estimate of the Outdoor Recreation Economy in 2017.On percent or $373.7

California 132

California Analysis DC Products 132

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Potomac Core

JANUARY 4, 2017

These organizations collaborate with their boards to make sure that the Association’s Advocacy Strategies reflect the growth challenges and opportunities that their members care most about. in the third quarter of 2016 growth forecasts for 2017 remain mixed. They are doing so by communicating how Advocacy drives business outcomes.

Cost 132

Cost Member Engagement Recruiting Recruitment 132

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Membership Recruitment and Renewal Strategies. 2017 Hospitality Trends.

San Jose 191

San Jose millennials Revenue Content 191

Reid All About it

DECEMBER 1, 2017

Presenters: Jamie Notter, Partner, WorkXO Solutions, and Dan Stark, Director of Product Strategy, NimbleUser/Community Brands and former association executive. 2018 Industry Forecast: Strategies & Tips for the Year Ahead. Less Talk, More Action: How to Turn your Communications Shortcomings into an Actionable Plan.

North Carolina 158

North Carolina Chicago Washington DC 158

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Membership Recruitment and Renewal Strategies. 2017 Hospitality Trends.

San Jose 150

San Jose millennials Revenue Content 150

Reid All About it

NOVEMBER 25, 2016

The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017. Jim McCaul, director of communications, Destination Marketing Association International. Find out how to develop strategies to help sponsors achieve their goals while not disrupting the goals of the event. 1 CMP credit.

DC 186

DC Ohio Project Washington 186

Portage Group

MARCH 2, 2017

Chart the Course Like any other kind of planning, you need an actionable strategy to achieve success tied to your desired outcome(s) for change. Make sure when asking for feedback that you are seen to be acting on it through frequent stakeholder communications that clearly make this link. April 03, 2017. May 4, 2017.

Case Study 100

Case Study Course Revenue Communications 100

Higher Logic

JUNE 21, 2018

Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. First and Foremost: Marketing Automation Is Here to Stay.

Report 149

Report Marketing Survey Resources 149

Reid All About it

JANUARY 21, 2022

Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories. 5 Key Tactics for Financial Communications to Your Board. Learn how empathy needs to be incorporated into financial problem solving, messaging, and communications.

Survey 195

Survey Newsletter Price Technology 195

Potomac Core

MARCH 3, 2020

Communicate Industry and Profession ROI. Foster and communicate solutions. Building nimble and cost-effective strategies to address challenges and position the Industry for a clean energy future. Regularly and transparently communicate Industry solutions and growth opportunities. Winning champions commit to act first.

DC 232

DC Arlington Virginia America 232

Higher Logic

MAY 15, 2018

Someone who will work with colleagues and stakeholders to develop goals and a strategy, then implement that strategy. That’s the way it is with online communities. One person may take the lead, but it’s teamwork that makes a community successful. Marketing owns 38 percent of online communities.

Case Study 149

Case Study Project Cost Marketing 149

.orgSource

OCTOBER 1, 2023

Drift Research Report) 79% of consumers prefer live chat for quick communication. By answering the most predictable questions, chatbots free humans for more important communications. Rose, who is the hotel’s most popular influencer, was launched in 2017. practices, or strategies for success in the digital marketplace.

Las Vegas 100

Las Vegas Marketing Software Tools 100

WBT Systems

DECEMBER 13, 2016

Which association learning trends will still be important as we move forward into 2017? How To Design a Digital Badge Strategy. Associations are increasingly looking to social learning initiatives to help them connect with and develop an engaged community of members and learners. Looking Ahead to 2017.

Learning Management System 150

Learning Management System LMS System Certificate 150

Higher Logic

MAY 3, 2018

But those of us in marketing, communications, sales, and membership are a little more concerned with what this unsubscribe notification means for future email strategy. When a Gmail user clicks this "Unsubscribe" button, they’re automatically unsubscribed from all email communications from this sender, no questions asked.

Marketing 149

Marketing Communications Content Report 149

Higher Logic

NOVEMBER 21, 2017

In the digital landscape of 2017, online communities continue to make headway in the association market. Online communities help organizations to maximize retention rates, attract new members, and grow their relevancy. Develop Personalized Experiences.

Marketing 198

Marketing eBook Content System 198

Reid All About it

JANUARY 27, 2017

Joan Hurwitz, vice president, communications, American Nurses Association. Christina Garneski (moderator), director of marketing and communications, Association for Psychological Science. – Rebroadcast: PCMA Convening Leaders LIVE 2017. 10 Steps to Make Your Social Media Marketing Strategy Rock. More info/register.

Social Media 150

Social Media Case Study Washington Florida 150

Reid All About it

JANUARY 27, 2017

Joan Hurwitz, vice president, communications, American Nurses Association. Christina Garneski (moderator), director of marketing and communications, Association for Psychological Science. – Rebroadcast: PCMA Convening Leaders LIVE 2017. 10 Steps to Make Your Social Media Marketing Strategy Rock. More info/register.

Social Media 150

Social Media Case Study Washington Florida 150

.orgSource

SEPTEMBER 19, 2023

Our agenda delivers strategies you can put into practice immediately, along with the creative vision leaders need to succeed in digital markets. He is also President and Managing Director of Digital Strategy for.orgSource , and my co-author of the Association 4.0 Back in 2017, we could see that business was changing.

Revenue 88

Revenue Chicago Leadership Content 88

Association Adviser

OCTOBER 25, 2017

Two out of five respondents (41 percent) to the 2017 Association Communications Benchmarking Survey feel their inability to generate non-dues revenue from communications is a significant challenge. Customization takes more time, manpower, strategy and planning than a one-ad-fits-all approach. What are these obstacles?

Revenue 87

Revenue Course Survey Communications 87