Association Adviser

MARCH 26, 2018

Providing relevant and engaging content for members should always be at the top of an association’s communication strategy. In our 2017 Association Benchmarking Survey, “communicating member benefits effectively” was reported as the No. Member Communications Are a Valuable Member Benefit.

Communications 92

Communications Newsletter Directory Tips 92

Association Adviser

NOVEMBER 6, 2017

We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.

Communications 122

Communications Puerto Rico Social Media Newsletter 122

WBT Systems

APRIL 25, 2017

million open jobs in this country and only 98,000 were added in March 2017. The EDUCAUSE badge program includes the following categories of engagement: Community Service, Leadership Development, Communications, Awards and Subject Matter. How To Design a Digital Badge Strategy. What is the “Skills Gap” Problem?

LMS 253

LMS Certificate Library Education 253

Association Success

SEPTEMBER 23, 2017

If you are reading this article, you already position yourself within the association community and share in some of its concerns, its interests, and its experiences. And if you are reading this article, you are exactly the reason why we are putting together SURGE 2017. Join us today , and let’s make waves.

Innovation 66

Innovation Project Content Communications 66

Reid All About it

NOVEMBER 25, 2016

The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017. Jim McCaul, director of communications, Destination Marketing Association International. Find out how to develop strategies to help sponsors achieve their goals while not disrupting the goals of the event. 1 CMP credit.

DC 187

DC Ohio Project Washington 187

Association Adviser

JANUARY 29, 2018

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? In short, they want it their way.

Communications 84

Communications Content Survey Social Media 84

Reid All About it

MARCH 17, 2017

Learn how stakeholders came together to take advantage of this unique opportunity, how goals and objectives were determined, how audiences were selected, how strategies and tactics (including mobilizing members) were developed, and how metrics were tracked to demonstrate the success of the campaign. Webinar Benchmarks Report 2017.

DC 150

DC Washington America eBook 150

Higher Logic

NOVEMBER 21, 2017

In the digital landscape of 2017, online communities continue to make headway in the association market. Online communities help organizations to maximize retention rates, attract new members, and grow their relevancy. Develop Personalized Experiences.

Marketing 198

Marketing eBook Content System 198

Potomac Core

MARCH 3, 2020

Communicate Industry and Profession ROI. Foster and communicate solutions. Building nimble and cost-effective strategies to address challenges and position the Industry for a clean energy future. Regularly and transparently communicate Industry solutions and growth opportunities. Winning champions commit to act first.

DC 232

DC Arlington Virginia America 232

Potomac Core

JANUARY 4, 2017

These organizations collaborate with their boards to make sure that the Association’s Advocacy Strategies reflect the growth challenges and opportunities that their members care most about. in the third quarter of 2016 growth forecasts for 2017 remain mixed. They are doing so by communicating how Advocacy drives business outcomes.

Cost 132

Cost Member Engagement Recruiting Recruitment 132

WBT Systems

MAY 9, 2017

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations. appeared first on WBT Systems.

Revenue 231

Revenue Certificate Learning Management System Course 231

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Reid All About it

DECEMBER 1, 2017

Presenters: Jamie Notter, Partner, WorkXO Solutions, and Dan Stark, Director of Product Strategy, NimbleUser/Community Brands and former association executive. 2018 Industry Forecast: Strategies & Tips for the Year Ahead. Less Talk, More Action: How to Turn your Communications Shortcomings into an Actionable Plan.

North Carolina 159

North Carolina Chicago Washington DC 159

Potomac Core

FEBRUARY 28, 2018

Associations who customize their advocacy strategies will remain relevant. It also requires ongoing member interaction, and Industry focused research to develop and implement Customized Advocacy strategies. The Outdoor Industry Association updates its estimate of the Outdoor Recreation Economy in 2017.On percent or $373.7

California 132

California Analysis DC Products 132

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Membership Recruitment and Renewal Strategies. 2017 Hospitality Trends.

San Jose 150

San Jose millennials Revenue Content 150

Higher Logic

DECEMBER 7, 2017

Their member engagement and technology strategies are cutting edge, which makes sense—they have a global member base, with over 1,600 organizations comprised of 40,000 individuals spanning 100 countries/territories. A big piece in knowing what’s going on in the community has to do with an Activity Score, or an ‘A-Score’.

Analysis 252

Analysis United States Member Engagement Strategy 252

Association Adviser

JANUARY 25, 2019

These are just some of the questions that plague association leaders and communications experts when figuring out how to best interact with members – and encourage members to respond in kind. 1 in 2018, to be exact, according to the 2018 Association Communications Benchmarking Report. is a communication challenge.

Communications 79

Communications Social Media Newsletter Survey 79

WBT Systems

DECEMBER 13, 2016

Which association learning trends will still be important as we move forward into 2017? How To Design a Digital Badge Strategy. Associations are increasingly looking to social learning initiatives to help them connect with and develop an engaged community of members and learners. Looking Ahead to 2017.

Learning Management System 150

Learning Management System LMS System Certificate 150

Reid All About it

JUNE 16, 2017

Tue 6/20 at 12 p.m.* – Driving an Innovation Strategy. Explore an orchestrated strategy concentrating on informed leadership, streamlined processes, future facing technology and concierge service can accelerate your movement along the innovation spectrum. JP Guilbault, president, Community Brands. Disruption is inevitable.

Raleigh 186

Raleigh DC Washington Social Media 186

Higher Logic

JUNE 21, 2018

Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. First and Foremost: Marketing Automation Is Here to Stay.

Report 149

Report Marketing Survey Resources 149

Association Adviser

JANUARY 29, 2018

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? In short, they want it their way.

Communications 68

Communications Content Survey Social Media 68

Higher Logic

MAY 15, 2018

Someone who will work with colleagues and stakeholders to develop goals and a strategy, then implement that strategy. That’s the way it is with online communities. One person may take the lead, but it’s teamwork that makes a community successful. Marketing owns 38 percent of online communities.

Case Study 149

Case Study Project Cost Marketing 149

Reid All About it

JANUARY 27, 2017

Joan Hurwitz, vice president, communications, American Nurses Association. Christina Garneski (moderator), director of marketing and communications, Association for Psychological Science. – Rebroadcast: PCMA Convening Leaders LIVE 2017. 10 Steps to Make Your Social Media Marketing Strategy Rock. More info/register.

Social Media 150

Social Media Case Study Washington Florida 150

Reid All About it

JANUARY 27, 2017

Joan Hurwitz, vice president, communications, American Nurses Association. Christina Garneski (moderator), director of marketing and communications, Association for Psychological Science. – Rebroadcast: PCMA Convening Leaders LIVE 2017. 10 Steps to Make Your Social Media Marketing Strategy Rock. More info/register.

Social Media 150

Social Media Case Study Washington Florida 150

Reid All About it

NOVEMBER 25, 2016

The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017. Jim McCaul, director of communications, Destination Marketing Association International. Find out how to develop strategies to help sponsors achieve their goals while not disrupting the goals of the event. 1 CMP credit.

DC 150

DC Ohio Project Washington 150

Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. You most likely use email marketing to 1) communicate with your members, and 2) engage your members. Email marketing and the metrics that come with the platform are meant for “batch and blast” communications. But, email marketing on its own can only do so much.

Email Marketing 159

Email Marketing Marketing Social Media Video 159

Reid All About it

JUNE 9, 2017

Tue 6/13 at 1 p.m.* – 2017 Membership Marketing Benchmarking Report. Find out about the latest association growth trends revealed in MGI’s 2017 membership marketing benchmarking survey. Presenters: Emma Bica, marketing communications specialist, PeopleNet. 1 CAE credit. More info/register. Wed 6/14 at 2 p.m.

DC 150

DC Marketing System Report 150

Higher Logic

MAY 3, 2018

But those of us in marketing, communications, sales, and membership are a little more concerned with what this unsubscribe notification means for future email strategy. When a Gmail user clicks this "Unsubscribe" button, they’re automatically unsubscribed from all email communications from this sender, no questions asked.

Marketing 149

Marketing Communications Content Report 149

Reid All About it

JANUARY 26, 2018

This time, Sohini Baliga, a communications expert from the charitable fundraising world, joined Elizabeth to address three major areas where charities are way ahead of associations. Five-Steps to a CME Digital Content Strategy. Presenters: Cheryl Contee, CEO, Fission Strategy. 1 CAE credit. 1 CAE credit. More info/register.

DC 225

DC Washington millennials Chicago 225

Associations Now

JUNE 2, 2019

Which makes communicating your ideas even more critical. What tactics will I consider in executing its strategy? At the top of the must-do list is a willingness to communicate, often and deeply. Cheryl Kreider Carey, CAE, took that to heart when she became the CEO of the Society for Imaging Informatics in Medicine in late 2017.

Communications 68

Communications Video Leadership Team 68

Reid All About it

JANUARY 20, 2017

Inquiring minds want to know: where’s association management software heading in 2017? After all, if young professionals will inherit the organizations of tomorrow, they should be an equal player in the strategy conversations today. Fuel Exceptional New Member Experiences: 3 New Strategies for Onboarding, Engagement and Retention.

LMS 150

LMS Arlington Content Review 150

Higher Logic

AUGUST 15, 2018

At the risk of bragging too much about our collective success, let me recap all of Higher Logic’s recent, amazing growth: 2007-2015 : We maintained a steady 30% growth rate on our own over the years, as we forged ahead in providing the best community and collaboration software for our customers.

Portland 31

Portland Press Release Team Software 31

Association Adviser

FEBRUARY 26, 2018

Part 4 of our 2017 Association Communications Benchmarking Study series. This year, more than 50 percent of associations said that engaging young professionals is one of their Top 5 communication challenges. With so many distractions, young professionals today could benefit from focused communication.

Charlotte 174

Charlotte Indiana Communications millennials 174

Associations Now

MAY 6, 2019

When things like this happen, even if they expose deeper problems as this incident did, it’s worth pondering after the fact what worked well, even during a period of significant failure—and for Mozilla, that appears to have been their social media strategy. Let’s hope you never have to do the same—but be ready just in case.

Social Media 83

Social Media Communications Certificate Maine 83

Reid All About it

JANUARY 20, 2017

Inquiring minds want to know: where’s association management software heading in 2017? After all, if young professionals will inherit the organizations of tomorrow, they should be an equal player in the strategy conversations today. Fuel Exceptional New Member Experiences: 3 New Strategies for Onboarding, Engagement and Retention.

LMS 150

LMS Software Arlington Cost 150

Reid All About it

FEBRUARY 24, 2017

Learn what communication channels have the highest impact with your members, how your members are interacting with your organization, and ways to create a meaningful dialogue with your members. Presenter: Amanda Myers, director of member strategy, Abila. – The Future of Event Technology: 2017 Trend Watch. 1 CAE credit.

DC 154

DC Washington Raleigh Social Media 154

Reid All About it

FEBRUARY 24, 2017

Learn what communication channels have the highest impact with your members, how your members are interacting with your organization, and ways to create a meaningful dialogue with your members. Presenter: Amanda Myers, director of member strategy, Abila. – The Future of Event Technology: 2017 Trend Watch. 1 CAE credit.

DC 154

DC Washington Raleigh Social Media 154