Associations Now

AUGUST 25, 2017

Many organizations are diversifying their marketing strategies beyond email, but they have much progress to make to maximize the tools they use, according to a new report from the Content Marketing Institute. Digital strategy diversification has long been a sore spot for content marketers, who have a tendency to stick with what works.

Content 86

Content Marketing System Tools 86

Association Adviser

MAY 25, 2017

There were many great education sessions at ASAE’s 2017 Membership, Marketing & Communications (MM&C) Conference, held earlier this month in Washington, D.C. This year’s event focused on the challenges faced by association marketing professionals and provided tips, trends and programs to help move marketers forward.

Marketing 87

Marketing Guidelines millennials Washington 87

YourMembership

JULY 25, 2017

The post Sneak Peek: The Essential Guide to 2017 Association Management Trends. By keeping an eye on the latest trends, it helps move your organization forward and remain valuable to your members. So, what can member-based organizations do to stay relevant to their current. appeared first on YourMembership.

Association Management 150

Association Management Technology Organization Industry 150

Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. You most likely use email marketing to 1) communicate with your members, and 2) engage your members.

Email Marketing 159

Email Marketing Marketing Social Media Video 159

Wild Apricot

APRIL 20, 2021

First launched in 2017 as a short-form video sharing app used mostly by teens, TikTok has exploded in popularity during the COVID-19 pandemic. As people look for entertainment and connection during long periods of lockdown, the hilarity, quirkiness.

Video 523

Video Marketing 523

Membership Marketing

JANUARY 16, 2017

The questionnaire for the 2017 Membership Marketing Benchmarking Report is now open and I want to invite you to participate in the research this year. To thank you for your participation in this best practices research project, MGI will send you a printed copy of the full 2017 Membership Marketing Benchmarking Report.

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Report Marketing Recruiting Recruitment 40

Membership Marketing

JUNE 16, 2017

The headline for the soon to be released 2017 Membership Marketing Benchmarking Report is that for the ninth consecutive year, many more associations are reporting an increase in their membership compared to those noting a membership decline. For more information, contact Tony at Tony@MarketingGeneral.com.

Report 40

Report Marketing 40

Optimist Consulting

MARCH 30, 2017

I really enjoyed reading the latest insights and predictions on digital trends for the membership sector in Digital Excellence 2017 , the free annual research summary report from MemberWise. 2017 remains all about member engagement, operational efficiency and revenue growth. What are your priorities for 2017?

Report 100

Report Social Media Member Engagement System 100

Higher Logic

NOVEMBER 21, 2017

In the digital landscape of 2017, online communities continue to make headway in the association market. Combined with marketing automation, your community can not only help you gather insights, it can further business goals, improve the member experience, and move leads through your funnel more effectively.

Marketing 198

Marketing eBook Content System 198

Membership Marketing

JUNE 15, 2017

The full 2017 Membership Marketing Benchmarking Report will be released next month, but here are some of the highlights of this year's report. The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc. For more information, contact Tony at Tony@MarketingGeneral.com.

Report 40

Report Marketing 40

Socious

JANUARY 9, 2017

Was is feedback from their market, a grouchy boss’s comments, or an epic marketing fail? I wonder what is was that convinced the last person using dancing palm trees on their website to stop in the late 90s or early 2000s. Have you ever been caught using a tactic or touting a trend when it was past its prime?

Marketing 100

Marketing 100

Smooth The Path

DECEMBER 20, 2017

As 2017 comes to a close, we want to reflect on the content we’ve shared this year to help you achieve your employer brand goals. EXAQUEO'S "HOW TO" SERIES: HOW TO BUILD AN IMPACTFUL MARKETING PARTNERSHIP Building bridges with marketing is advantageous, here are some simple and powerful ways to start building.

Recruiting 96

Recruiting Recruitment Strategy Innovation 96

Mariner

FEBRUARY 9, 2017

The biggest challenge facing associations with chapter networks is "maintaining relevancy in a time where geographic boundaries are made increasingly irrelevant by technology," said one survey respondent in the 2016 Chapter Benchmarking Study [PDF], conducted by our firm, Mariner Management & Marketing, LLC.

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Survey Technology Marketing 100

Higher Logic

DECEMBER 19, 2017

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. Recent research from the Content Marketing Institute shows businesses are doubling down on content marketing.

Content 227

Content Marketing Social Media Process 227

Association Adviser

JANUARY 20, 2017

Have you resolved to network better in 2017? Why not throw a simple open house and invite all members and professional contacts to reconnect for 2017? Other suggestions for carrying on the spirit of an open house in 2017: Call your members, sponsors, and other stakeholders. Kelly Clark, Naylor Association Solutions.

Florida 89

Florida Library Certificate Tools 89

Higher Logic

JUNE 21, 2018

Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. First and Foremost: Marketing Automation Is Here to Stay.

Report 149

Report Marketing Survey Resources 149

SilkStart

JANUARY 2, 2018

In 2017, we published 19 blog posts and 10 release notes. 2017 Association Cyber Security Best Practices. Leverage this tool to transform your association marketing. The post 2017 SilkStart Blog Roundup appeared first on SilkStart. Happy New Year from SilkStart! Did you miss any? Receipt Bank for Associations.

Directory 52

Directory Software Survey Tools 52

ISAE

JUNE 4, 2024

How to Develop an Effective Omnichannel Marketing Campaign Imagine you’re trying to promote an upcoming conference to your association members. A member of your marketing team suggests focusing your strategy on Instagram as that’s the platform where you typically see the most engagement. Which approach sounds better to you?

Marketing 52

Marketing How To Tampa Indianapolis 52

ISAE

JUNE 5, 2024

How to Develop an Effective Omnichannel Marketing Campaign Imagine you’re trying to promote an upcoming conference to your association members. A member of your marketing team suggests focusing your strategy on Instagram as that’s the platform where you typically see the most engagement. Which approach sounds better to you?

Marketing 52

Marketing How To Tampa Indianapolis 52

Associations Now

DECEMBER 5, 2016

Marketing is critical, and technology is key, according to the new American Marketers Survey conducted by the New York American Marketing Association and BrandSpark. The marketing function is essential and investing in new technologies is required for marketing teams to stay competitive.

Survey 40

Survey Marketing New York millennials 40

Socious

DECEMBER 22, 2016

Now it’s nearly 2017 and a lot has changed. It seems like only yesterday we were worried about what would happen when the computers hit the year 2000. Just think about technology. I was watching a movie from 2001 recently and one of the main characters had a laptop.

Maine 100

Maine Cost Technology Member Experience 100

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Associations Now

JANUARY 31, 2017

Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. Of course, sending emails isn’t the only headache that comes with email marketing. Email is gaining some major prominence as a marketing tool, but (like web design) you can’t keep doing the same thing.

Email Marketing 40

Email Marketing Marketing Tools Newsletter 40

Association Adviser

MAY 11, 2017

The 2017 Association Communications Benchmarking Report provides this type of data. A few benefits of professionals like you taking the survey include: Early access to customizable reports (June 2017). Brianna Martin is a marketing specialist with Naylor Association Solutions. About The Author.

Survey 68

Survey Communications Member Engagement Report 68

Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 79

CA Marketing eBook Survey 79

Association Adviser

NOVEMBER 16, 2016

However, the time for planning your association’s New Year’s marketing and communications resolutions is now. Don’t let your association fall into that pattern in 2017. It’s challenging, but rewarding,” said Carol Miller, vice president of marketing and communications at MHI. Miller has it right.

Communications 60

Communications Social Media Survey Strategy 60

Membership Marketing

DECEMBER 2, 2016

For the upcoming year, Aptify just released a report titled, Top Association Management Predictions for 2017. In 2017, membership will continue to be the glue that enhances networking, information distribution, and sales for associations. I was asked to provide my perspective on where membership is headed. It is a good read.

Association Management 40

Association Management Report Marketing Content 40

GrowthZone

MAY 22, 2017

It’s summertime and the 2017 association conference season is off to a great start. A key component of your overall conference marketing plan should be a letter/proposal template that can be used by potential attendees to pitch the idea to their boss/board, etc. Read the tip sheet: We’ve Got to Stop Meeting Like This and.

Tools 113

Tools Conference Marketing Proposal 113

Socious

JANUARY 9, 2017

Was is feedback from their market, a grouchy boss’s comments, or an epic marketing fail? I wonder what is was that convinced the last person using dancing palm trees on their website to stop in the late 90s or early 2000s. Have you ever been caught using a tactic or touting a trend when it was past its prime?

Marketing 130

Marketing 130

Associations Now

JULY 1, 2019

A new report from Heinz Marketing and PAN Communications notes that even as content marketing programs mature, many organizations find issues like ROI and strategic integration hard to solidify. That’s a point that the 2019 Content Fitness Report [registration], from Heinz Marketing and PAN Communications, hits on.

Content 98

Content Marketing Report Tools 98

Leading Learning

DECEMBER 3, 2023

In 2017, The Economist declared lifelong learning an “economic imperative,” and it has hardly been the only publication in mainstream and business presses to insist on the importance of learning in a world where the scale, scope, and speed of change seem much higher than ever before. How Big Is the Adult Lifelong Learning Market?

Marketing 52

Marketing Mooc Course Education 52

Associations Now

JANUARY 30, 2020

A new Eventbrite report makes the case for embracing experiential marketing tactics in 2020 to grow your audience and get noticed. The report offered lots of food for thought, but what I found most interesting was the section that spoke to the marketing tactics that event pros must add to their arsenal in 2020.

Marketing 106

Marketing Report Maine Video 106

Associations Now

DECEMBER 23, 2016

As a new year begins, associations reveal their predictions of what’s to come in their respective industries in 2017. From cruising and business travel, to retail and realty, here’s what associations think 2017 will bring. For instance, from 2016 to 2017, U.S. million in 2017. Travel is taking off. In its U.S.

Industry 40

Industry millennials Price Press Release 40

Association Adviser

JANUARY 19, 2017

As 2017 begins, respondents to our latest reader poll have told us they plan to focus more on membership than on other areas of association operations. As demographics and technology change, many associations are re-examining the perks of membership to ensure they’re still relevant in 2017. Let us know in the comments below.

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Class California Discount Innovation 60

Higher Logic

JULY 11, 2018

On the same note, having the budget available to invest in a marketing automation platform doesn’t always mean you have an inherent understanding of the implementation process to follow. In order to find a marketing automation platform that sufficiently meets your needs, you must first identify what those needs are.

Marketing 120

Marketing Tools Content Process 120

Membership Marketing

JULY 13, 2018

The tenth anniversary edition of MGI’s Membership Marketing Benchmarking Report is now available to download. The theme of this year’s edition highlights the evolution in how associations go to market as they seek to recruit and retain members and how remarkably associations have adapted to changes to remain strong and vibrant.

Report 60

Report Marketing Recruiting Recruitment 60

Association Adviser

DECEMBER 19, 2017

at the 2017 ASAE Technology Conference & Expo held Dec. 12-13, 2017. “‘Is One of the most thorough ways to help renewing members and potential members arrive at that same answer is to take advantage of a marketing technology platform that turns user-generated data into a tool your association can use to craft two-way conversations.

Technology 84

Technology Marketing Cost Tools 84