Higher Logic

DECEMBER 14, 2017

Stop me if you’ve heard this one: marketing automation will save you time and increase your engagement and efficiency. The problem is you may not be getting to the biggest benefit that marketing automation has to offer: time. If you’re new to marketing automation, you might ask yourself, “What am I supposed to do with that saved time?”

Marketing 262

Marketing Social Media Member Experience America 262

Higher Logic

NOVEMBER 21, 2017

In the digital landscape of 2017, online communities continue to make headway in the association market. Combined with marketing automation, your community can not only help you gather insights, it can further business goals, improve the member experience, and move leads through your funnel more effectively.

Marketing 198

Marketing eBook Content System 198

YourMembership

JULY 25, 2017

The post Sneak Peek: The Essential Guide to 2017 Association Management Trends. By keeping an eye on the latest trends, it helps move your organization forward and remain valuable to your members. So, what can member-based organizations do to stay relevant to their current. appeared first on YourMembership.

Association Management 150

Association Management Technology Organization Industry 150

Potomac Core

AUGUST 3, 2016

Market uncertainty and the pace of change will continue to impact membership decisions at professional societies and trade associations. Moreover, the data can serve as the foundation for a 2017 Member Engagement Strategy that can position your organization as a more relevant and necessary resource for your members.

Member Engagement 100

Member Engagement Strategy United States Survey 100

Higher Logic

OCTOBER 16, 2017

We can’t believe how eventful 2017 has been for Higher Logic. For those who aren’t familiar with them, both are marketing automation software companies who have clients in the association and B2B enterprise markets. And the news doesn’t stop there - we have acquired Informz and Real Magnet!

Press Release 187

Press Release Recruitment Recruiting Software 187

Higher Logic

JUNE 21, 2018

Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. First and Foremost: Marketing Automation Is Here to Stay.

Report 149

Report Marketing Survey Resources 149

Association Adviser

MAY 25, 2017

There were many great education sessions at ASAE’s 2017 Membership, Marketing & Communications (MM&C) Conference, held earlier this month in Washington, D.C. This year’s event focused on the challenges faced by association marketing professionals and provided tips, trends and programs to help move marketers forward.

Marketing 87

Marketing Guidelines millennials Washington 87

Socious

JANUARY 9, 2017

Was is feedback from their market, a grouchy boss’s comments, or an epic marketing fail? I wonder what is was that convinced the last person using dancing palm trees on their website to stop in the late 90s or early 2000s. Have you ever been caught using a tactic or touting a trend when it was past its prime?

Marketing 100

Marketing 100

Optimist Consulting

MARCH 30, 2017

I really enjoyed reading the latest insights and predictions on digital trends for the membership sector in Digital Excellence 2017 , the free annual research summary report from MemberWise. 2017 remains all about member engagement, operational efficiency and revenue growth. What are your priorities for 2017?

Report 100

Report Social Media Member Engagement System 100

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Mariner

FEBRUARY 9, 2017

The biggest challenge facing associations with chapter networks is "maintaining relevancy in a time where geographic boundaries are made increasingly irrelevant by technology," said one survey respondent in the 2016 Chapter Benchmarking Study [PDF], conducted by our firm, Mariner Management & Marketing, LLC.

Survey 100

Survey Technology Marketing 100

Smooth The Path

DECEMBER 20, 2017

As 2017 comes to a close, we want to reflect on the content we’ve shared this year to help you achieve your employer brand goals. EXAQUEO'S "HOW TO" SERIES: HOW TO BUILD AN IMPACTFUL MARKETING PARTNERSHIP Building bridges with marketing is advantageous, here are some simple and powerful ways to start building.

Recruitment 96

Recruitment Recruiting Strategy Innovation 96

Association Adviser

JANUARY 20, 2017

Have you resolved to network better in 2017? Why not throw a simple open house and invite all members and professional contacts to reconnect for 2017? Other suggestions for carrying on the spirit of an open house in 2017: Call your members, sponsors, and other stakeholders. Kelly Clark, Naylor Association Solutions.

Florida 89

Florida Library Certificate Maine 89

Higher Logic

OCTOBER 5, 2017

Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. From Dr. Berger, we learned that word-of-mouth marketing and customer engagement are a predictable science, not an artform.

Marketing 184

Marketing Pennsylvania Social Media Content 184

Associations Now

AUGUST 25, 2017

Many organizations are diversifying their marketing strategies beyond email, but they have much progress to make to maximize the tools they use, according to a new report from the Content Marketing Institute. Digital strategy diversification has long been a sore spot for content marketers, who have a tendency to stick with what works.

Content 68

Content Marketing System Tools 68

Socious

DECEMBER 22, 2016

Now it’s nearly 2017 and a lot has changed. It seems like only yesterday we were worried about what would happen when the computers hit the year 2000. Just think about technology. I was watching a movie from 2001 recently and one of the main characters had a laptop.

Maine 100

Maine Cost Technology Member Experience 100

GrowthZone

MAY 22, 2017

It’s summertime and the 2017 association conference season is off to a great start. A key component of your overall conference marketing plan should be a letter/proposal template that can be used by potential attendees to pitch the idea to their boss/board, etc. Read the tip sheet: We’ve Got to Stop Meeting Like This and.

Tools 113

Tools Conference Marketing Proposal 113

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking. Host: Marketing General, Inc.

San Jose 192

San Jose millennials Revenue Content 192

Higher Logic

OCTOBER 4, 2017

At Super Forum 2017 , we’re excited to bring Brad Klingenberg , the Vice President of Data Science at Silicon Valley startup StitchFix , as a keynote speaker. Data science is a new and growing profession and many companies are scrambling to either find a data scientist or to increase their data team.

Marketing 166

Marketing Software Team Project 166

Spark Consulting

DECEMBER 13, 2022

Explaining Marketing to a Kid . Ten Tips for Creating an Effective Marketing Piece . Original Post (2017). Original Post (2018). Updated Post (2022). Membership 101: Exit Surveys. Original Post (2018). Updated Post (2022). Original Post (2014). Updated Post (2022). Original Post (2013). Updated Post (2022). Original Post (2014).

Tips 39

Tips Survey Marketing Industry 39

Higher Logic

MARCH 6, 2018

Community Roundtable’s 2017 State of Community Management Report found the most successful online communities have top-level participation. Do they want to know more about trends in the market and what your members want? For example, executives who want to learn about the market can use the community as a conduit to member needs.

How To 266

How To eBook Software Library 266

Reid All About it

NOVEMBER 25, 2016

The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017. Grazia Mohren, vice president of marketing, BizBash Media. Randy Lieberman, Foundation Marketing Group. Airbnb and other alternative accommodation services are digging deep in-roads into the travel market.

DC 187

DC Ohio Project Washington 187

Reid All About it

JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Event Tech Tribe Unite 2017 (New York). 2017 Key Performance Benchmarks: Email vs. Automation. Event Tech Tribe Unite 2017 (Washington DC). Tue 6/6 at 1:30 p.m. media research, Cision.

Raleigh 150

Raleigh Chicago DC Washington 150

Higher Logic

JULY 11, 2018

On the same note, having the budget available to invest in a marketing automation platform doesn’t always mean you have an inherent understanding of the implementation process to follow. In order to find a marketing automation platform that sufficiently meets your needs, you must first identify what those needs are.

Marketing 120

Marketing Tools Content Process 120

Reid All About it

NOVEMBER 17, 2017

Ok, so you’re on board with content marketing, but then you run into the silo problem. Marcia Riefer Johnston at Content Marketing Institute writes about tearing down silos to create a culture of content. American Engagement Index 2017: Increasing ROI. Presenters: Peggy Hoffman, president, Mariner Management & Marketing.

Revenue 179

Revenue Conference Education Content 179

Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 79

CA Marketing eBook Survey 79

Reid All About it

NOVEMBER 3, 2017

WBT Systems explains how to earn long-term loyalty (active loyalty) in the fickle lifelong learning market. Ok, maybe this next post is self-serving but I know many organizations (for- and non-profit) still do not understand how content marketing can help them develop and deepen relationships with prospects, customers, and members.

DC 150

DC Washington Innovation Price 150

Socious

JANUARY 9, 2017

Was is feedback from their market, a grouchy boss’s comments, or an epic marketing fail? I wonder what is was that convinced the last person using dancing palm trees on their website to stop in the late 90s or early 2000s. Have you ever been caught using a tactic or touting a trend when it was past its prime?

Marketing 130

Marketing 130

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking. Host: Marketing General, Inc.

San Jose 150

San Jose millennials Revenue Content 150

Spark Consulting

DECEMBER 5, 2018

Open rate matters, and per the INFORMZ 2017 Association Email Benchmarking Report , you should be looking for an open rate of around 35%. A good general rule is: As long as you’re still getting enough response to justify the investment of resources in the touch point, keep going. But how do you know?

Communications 170

Communications Resources Report Industry 170

Spark Consulting

JANUARY 10, 2018

According to the 2017 edition of the Marketing General Membership Marketing Benchmarking Report , nearly three-quarters of associations who responded are either holding steady or increasing membership. And it’s really easy to do that, particularly if you’re organization is not in crisis.

Marketing 150

Marketing Innovation Team Products 150

Reid All About it

NOVEMBER 10, 2017

I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. Mon 11/13 at 2 p.m.* – What You Need to Know to Attract & Engage Young Members (Membership Growth Online Summit 2017). As 2017 draws to a close, let’s share what went right this year. 10 CAE credits.

DC 150

DC Washington Tools Education 150

Association Adviser

DECEMBER 19, 2017

at the 2017 ASAE Technology Conference & Expo held Dec. 12-13, 2017. “‘Is One of the most thorough ways to help renewing members and potential members arrive at that same answer is to take advantage of a marketing technology platform that turns user-generated data into a tool your association can use to craft two-way conversations.

Technology 84

Technology Marketing Cost Tools 84

Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. . – #RealTalk Dialogue Series | State of Crisis: Leveraging Meetings for Transgender Justice. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin. Quick hits.

LMS 361

LMS Revenue America Tips 361

Associations Now

JULY 1, 2019

A new report from Heinz Marketing and PAN Communications notes that even as content marketing programs mature, many organizations find issues like ROI and strategic integration hard to solidify. That’s a point that the 2019 Content Fitness Report [registration], from Heinz Marketing and PAN Communications, hits on.

Content 87

Content Marketing Report Tools 87

Reid All About it

JANUARY 26, 2018

Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Make Your Marketing Technology Resolutions for 2018. Keep learning! Of all the benchmark reports released in the association community each year, this is one of my favorites. 1 CAE credit. 1 CAE credit. Host: ASAE.

DC 225

DC Washington millennials Chicago 225

Socious

NOVEMBER 3, 2016

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

Sample 100

Sample Marketing Conference New York 100