Higher Logic

DECEMBER 27, 2016

As 2017 approaches, be prepared for: 1. Possible strategies include sending live videos of association events, posting 360° images, and sending out selfies with endorsers or at community events. If your association can adapt to the changes of 2017, you'll be able to engage with members, convert prospects, and expand for years to come.

Social Media 120

Social Media Marketing Video Content 120

Portage Group

FEBRUARY 23, 2017

If you are in an association leadership position in 2017, chances are you feel like you are playing an eternal game of whak-a-mole. Please take a few minutes to participate in The Portage Group’s 2017 Association Trends Survey. Please take a few minutes to participate in The Portage Group’s 2017 Association Trends Survey.

Survey 140

Survey Recruitment Recruiting Revenue 140

Spark Consulting

MAY 11, 2020

An interview with Carrie Hane and Dina Lewis, CAE, who co-authored the recent ASAE Foundation content strategy report, Association Content Strategies for a Changing World , with Hilary. A summary of the ASAE Foundation report, Association Content Strategies for a Changing World.

Case Study 262

Case Study Content Proposal Strategy 262

WBT Systems

DECEMBER 6, 2016

Digital Badges are a part of these changes and are set to make a big impact on education and certification programs in 2017. By putting a coherent digital badge strategy in place, you will ensure that each badge merits its place with concrete research and data. . What Does Designing a Digital Badge Strategy Look Like?

Strategy 150

Strategy How To LMS Blended Learning 150

Smooth The Path

DECEMBER 20, 2017

As 2017 comes to a close, we want to reflect on the content we’ve shared this year to help you achieve your employer brand goals. From wellness programs to company culture, here are the top 10 insights from #teamexaqueo that will help you kick off the new year strong!

Recruiting 96

Recruiting Recruitment Strategy Innovation 96

Socious

DECEMBER 22, 2016

Now it’s nearly 2017 and a lot has changed. So what does 2017 have in store for those us working in membership and member marketing? 2017 Membership Predictions. In 2017 this will become even more impactful. For those of us who struggle with data and what to analyze, 2017 will be the year it all starts to come together.

Membership Management 100

Membership Management Video Software Member Experience 100

Potomac Core

JANUARY 31, 2017

The 2017 PWC 20th annual CEO Survey , fourth quarter domestic GDP numbers and the 2017 Conference Board Global forecast of 2.3% Organizations can help their members convert these challenges into growth opportunities by utilizing 4 Association Disruption Strategies. 4 Association Disruption Strategies. Disrupt Ourselves.

Strategy 100

Strategy eBook Virginia Member Engagement 100

YourMembership

JUNE 8, 2018

Today, in-person courses and multi-day conferences are the top two leading learning formats for association members, according to our 2017 Member Professional Development Study. Trailing slightly behind is online learning and webinars, with online taking the number two spot for Millennial learners.

How To 257

How To millennials Course Conference 257

WBT Systems

JANUARY 3, 2017

We are all making personal and professional new year’s resolutions for 2017, setting goals and making promises to ourselves to keep them this year. The key step to a designing a new strategy or plan for association learning is to set achievable goals. New Year, New Goals, New Technology.

Technology 210

Technology Learning Management System Certificate System 210

Portage Group

JANUARY 10, 2017

It's the central question in today's strategy sessions: What must your associations do to thrive -- not just survive -- in the next decade and beyond? Building upon the inaugural event on the future of associations in Toronto, Association 2025 is now coming to Vancouver on April 3, 2017. See you there!

Case Study 100

Case Study Examples Process Innovation 100

Associations Now

AUGUST 25, 2017

Many organizations are diversifying their marketing strategies beyond email, but they have much progress to make to maximize the tools they use, according to a new report from the Content Marketing Institute. Digital strategy diversification has long been a sore spot for content marketers, who have a tendency to stick with what works.

Content 86

Content Marketing System Tools 86

Eric Lanke

JANUARY 1, 2018

As we end another year, here's a look back at the five posts on this blog that received the most page views in 2017. It was originally posted in November 2015, and is part of a series I was doing describing the strategy and execution process my association uses instead of traditional "strategic planning."

Guidelines 100

Guidelines Course Process Team 100

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Membership Recruitment and Renewal Strategies. 2017 Hospitality Trends.

San Jose 193

San Jose millennials Revenue Recruiting 193

Higher Logic

MARCH 30, 2017

Few of us exist in companies that openly embrace community as a compelling, wondrous silver bullet of a business strategy. The 2017 Business Impact of Online Communities study shared the perceived connection between online communities and competitive advantage, per 271 marketing and community professionals. And that's exciting.

Strategy 120

Strategy How To Sample Class 120

Nonprofit Marketing Guide

DECEMBER 6, 2016

Fashion essentials change from person to person, but as a nonprofit communicator, you must have these 6 essentials to do your best work in 2017: How to schedule your communication s with editorial calendars and other planning tools. We’ll be covering these 6 topics in-depth in 2017 as part of our All-Access Pass Program.

Communications 74

Communications Discount Course Social Media 74

Reid All About it

JUNE 25, 2021

Learn how The National Alliance generated non-dues revenue from continuing education and certification, how they continue to innovate and develop new education offerings to their industry, and tips for growing non-dues revenue from education and certification programs, marketing strategies, pricing models, and partnerships with members.

LMS 361

LMS Revenue Tips Strategy 361

Nonprofit Marketing Guide

DECEMBER 8, 2016

But even if your nonprofit doesn’t have a big budget for media relations, it can still execute an effective media relations strategy. With the New Year upon us, let’s resolve to do that planning now and create a media-relations calendar that will help guide your work for 2017. It simply requires some thoughtful planning.

Resources 90

Resources New York Report Strategy 90

YourMembership

APRIL 27, 2017

April 2017 has been a big month for e-learning authoring tools with the release of Articulate Storyline 3 and Adobe Captivate 2017. Is purchasing or subscribing the best approach to build your association’s online learning courses? But, which […].

Authoring Tools 170

Authoring Tools Tools Course Software 170

WBT Systems

APRIL 25, 2017

million open jobs in this country and only 98,000 were added in March 2017. The NSTA digital badge platform and strategies drive professional development through a micro-credentialing system that affirms gains in knowledge, participation in learning communities and change in classroom practice. What is the “Skills Gap” Problem?

LMS 253

LMS Certificate Library Education 253

Higher Logic

DECEMBER 19, 2017

With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. Your goals will help craft your strategy and identify what type of content and topics to focus on. How Do I Create a Content Strategy? Evaluate and Improve Your Strategy with KPIs. Target Audience.

Content 227

Content Marketing Social Media Resources 227

Blue Sky eLearn

NOVEMBER 22, 2017

According to a 2017 ATD Report , 81% of adopters cited this as the most common application. If you have not, or are still on the fence about starting to use microlearning at all, here are some of the top reasons to start! Reinforce or supplement formal training.

millennials 234

millennials Content Software Conference 234

Association Adviser

NOVEMBER 16, 2016

Don’t let your association fall into that pattern in 2017. Then set a strategy for how your staff will achieve this vision. If you’ve never created a written content strategy before, where do you even begin? Part of your written communications strategy should be identifying how you’ll determine if you’re on the right track.

Communications 60

Communications Social Media Survey Strategy 60

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Potomac Core

JANUARY 4, 2017

These organizations collaborate with their boards to make sure that the Association’s Advocacy Strategies reflect the growth challenges and opportunities that their members care most about. in the third quarter of 2016 growth forecasts for 2017 remain mixed. Even though the U.S. economy grew at a brisk 3.5%

Cost 132

Cost Member Engagement Recruiting Recruitment 132

Reid All About it

JUNE 2, 2017

Event Tech Tribe Unite 2017 (New York). Tell us what you think it means to be an event professional in 2017, help us shape the Tribe manifesto for the future, share your knowledge about creating awesome events, learn from our speakers and each other, and leave with new ideas, connections and insights. Tue 6/6 at 1:30 p.m. 1 CMP credit.

Raleigh 150

Raleigh DC Chicago Washington 150

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Membership Recruitment and Renewal Strategies. 2017 Hospitality Trends.

San Jose 150

San Jose millennials Revenue Recruiting 150

Reid All About it

NOVEMBER 17, 2017

Kathleen Kruse at Talented Learning explains how to put this strategy to work for your company. American Engagement Index 2017: Increasing ROI. Ok, so you’re on board with content marketing, but then you run into the silo problem. Host: Matrix Group. Presenters: CEO Joanna Pineda and Creative Director Alex Pineda, Matrix Group.

Revenue 180

Revenue Education Conference Leadership 180

Higher Logic

NOVEMBER 21, 2017

In the digital landscape of 2017, online communities continue to make headway in the association market. Since marketing automation platforms store the behavior patterns of users among your digital toolbox, personalization becomes part of the maturity of your content marketing strategy. Develop Personalized Experiences.

Marketing 198

Marketing eBook Content System 198

Associations Now

JULY 28, 2019

“Respondents attributed their optimism in large part to internal factors that are generally within an association’s control, including leadership-related factors such as organization-wide strategy, strong executive staff, and a high-functioning board,” says the report. Share your experiences in the comments.

Strategy 76

Strategy Committee Leadership Survey 76

WBT Systems

MARCH 28, 2017

Interestingly, since January 2017 there has been a proliferation of well-researched articles, opinion pieces, and whitepapers which echo the sentiment behind this stark indictment of the current education-to-employment system. ” (‘Leapfrogging in higher ed’, Tech Crunch, Jan 27, 2017.

Certificate 150

Certificate Education System Report 150

Reid All About it

NOVEMBER 3, 2017

Tue 11/7 from 12 to 4 p.m.* – SURGE 2017. I’m looking forward to SURGE 2017, a virtual summit with a thesis: By joining together thousands of association professionals, we can collectively innovate and push our industry forward. Dan Stark, Director of Product Strategy, NimbleUser, and former association executive. SURGE 2017.

DC 150

DC Washington Innovation Price 150

Reid All About it

NOVEMBER 25, 2016

The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017. Find out how to develop strategies to help sponsors achieve their goals while not disrupting the goals of the event. Scott Wiley, CAE, president and CEO, The Ohio Society of CPAs and chair of the ASAE Board. Thu 12/1 at 2 p.m.

DC 189

DC Washington Ohio Project 189

WBT Systems

DECEMBER 13, 2016

Which association learning trends will still be important as we move forward into 2017? How To Design a Digital Badge Strategy. Looking Ahead to 2017. What will be the big association learning trends in 2017? The 5 E’s of Generating Non-Dues Revenue from eLearning. Five Differences between Association and Corporate LMS.

LMS 150

LMS Learning Management System System Certificate 150

WBT Systems

MAY 9, 2017

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations. appeared first on WBT Systems.

Revenue 231

Revenue Certificate Learning Management System Education 231

Associations Now

FEBRUARY 6, 2020

A 2017 Gallup survey [registration] on the state of the American workplace found that just 12 percent of employees felt strongly that their organization does a good job with new employees, and it can play a major factor in worker turnover, which can come with a lot of extra costs down the line. Tools and Strategies.

Strategy 76

Strategy Process Recruiting Recruitment 76

Higher Logic

AUGUST 15, 2018

2017 : We bought four companies and some great new products, and we’re so happy to count Saratoga Springs, Mesa, Portland, and all our remote teammates as members of the Orange Army. As we look at the next phase in this journey, we need the right combination of people and structure to develop and foster our long-term strategy.

Portland 31

Portland Press Release Software Revenue 31

Potomac Core

FEBRUARY 28, 2018

Associations who customize their advocacy strategies will remain relevant. It also requires ongoing member interaction, and Industry focused research to develop and implement Customized Advocacy strategies. The Outdoor Industry Association updates its estimate of the Outdoor Recreation Economy in 2017.On percent or $373.7

California 132

California Analysis DC Products 132