Higher Logic

JUNE 7, 2018

Super Forum 2018 will be the same event we all love, maintaining its core as the premier private collaboration event in the industry. This year’s biggest Super Forum news is that the conference will now encompass marketing automation and online community. Combining Marketing Automation and Online Community.

Washington 33

Washington Course Conference Marketing 33

Higher Logic

MAY 30, 2018

But, taking a few minutes to sit down and truly understand each one can benefit the marketer. They’re friendlier than they seem, and you’re likely going to be hearing a lot more about them in the marketing world. What’s the difference between marketing automation and AI? The marketer creates the rules controlling the automation.

Marketing 114

Marketing eBook System Content 114

Spark Consulting

DECEMBER 13, 2017

Beth posed the following question to her contributors: In 2018 what marketing tactics, social media, or tech tools are you letting go of and why? . I recently had the opportunity to contribute to Beth Brodovsky’s Driving Participation podcast year-end special. My response? DeleteFacebook.

Social Media 150

Social Media Products Tools Organization 150

Spark Consulting

AUGUST 3, 2022

We’re at the midpoint of the Top 10 All-Time Spark blog posts, with #5: 10 Tips for Creating an Effective Marketing Piece. It’s fun and energetic and, in addition to gaining a little knowledge, the participants also get to see a big library of marketing samples in person. ‘Nuff said. C’MON, MAN!

Tips 195

Tips Marketing Sample Library 195

Higher Logic

JULY 12, 2018

In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. Without these features, it’s difficult to make your marketing automation campaigns shine. Web tracking.

Marketing 205

Marketing Social Media Survey Tools 205

Higher Logic

AUGUST 2, 2018

Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. And it’s left traditional email marketing tactics in the dust. This situation is ideal for those being marketed to.

Marketing 184

Marketing Member Experience Software Email Marketing 184

WBT Systems

FEBRUARY 21, 2018

Presentation of 2018 eLearning AWARD for LMS. The 2018 eLearning AWARD in the category for ‘Learning Management System’ (LMS) has been awarded to the project partners WBT Systems and Miele & Cie. The post 2018 eLearning AWARD for LMS presented to WBT Systems Ltd. Michael Ohligs (Miele & Cie.

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LMS System Learning Management System Blended Learning 150

Higher Logic

JUNE 28, 2018

Higher Logic recently released our 2018 State of Marketing Automation: Association Benchmark Report. We asked about all sorts of things, like how they used marketing automation and what their goals and successes were. Do your low vanity metrics mean marketing automation isn’t working for you?

Marketing 149

Marketing Email Marketing Content Software 149

Associations Now

DECEMBER 18, 2018

Here are some of our favorites from 2018. But before we bid adieu to 2018, it’s worth circling back to a few of this year’s many smart Membership Hacks. Finally, remember, when it comes to member personalization, you don’t always need the latest and greatest marketing automation software or AI-powered tool to resonate in one-off ways.

Tips 103

Tips Handbook Recruitment Recruiting 103

Higher Logic

OCTOBER 9, 2018

For Super Forum 2018, we’re riffing on our familiar motto All Together to bring you all three: Communicate I Collaborate I Elevate. This is the biggest gathering of HL users, as well as a huge industry event for all things community and marketing automation. Networking Galore. That means our conference content is no exception.

Communications 48

Communications Conference Content Products 48

Higher Logic

JUNE 14, 2018

That’s a little harder to do when it comes to resources, so we wanted to make it easier for you and create a trusty list of blogs and podcasts that we follow for updates about communities and marketing automation. Their blog will also often highlight findings from their detailed reports, such as the State of Community Management 2018.

Marketing 116

Marketing Social Media Houston Resources 116

WBT Systems

MAY 10, 2018

Learn from successful corporate market strategies! Wednesday, May 23, 2018 – from 1-2pm ET. Develop effective pricing and marketing strategies. The post How to Scale Online Learning: B2B Market Strategies for Assocations appeared first on WBT Systems. How can your organization expand online learning reach?

Strategy 150

Strategy How To Marketing LMS 150

Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. Behavioral data and segmentation are key to maximizing the value of your targeted marketing efforts.

Newsletter 189

Newsletter Examples Maine Content 189

Event Industry News

NOVEMBER 2, 2018

Crouch/Maher catered for businesses across the boroughs at the same time, and the events market, where the business has been focused, exclusively, since 2008. So the Event Technology Awards 2018 is a huge opportunity. The post Event Tech Awards appoints new caterer for 2018 edition appeared first on Event Industry News.

Recruiting 108

Recruiting Recruitment Price Process 108

Event Industry News

SEPTEMBER 25, 2018

The shortlist for the prestigious National Outdoor Events Association Awards 2018 has been announced. Alistair Turner, head judge and managing director of EIGHT PR & Marketing, said: “The quality of entry once again took a step forward and the introduction of Best New Event produced some amazing applications.

Products 94

Products Cost Project Innovation 94

Higher Logic

SEPTEMBER 6, 2018

We recently released the 2018 State of Marketing Automation: Association Benchmark Report , which reported the three most popular automated campaigns for associations: New member onboarding. Let’s think of these campaign types as the Larry, Moe and Curly of the marketing automation world, with slightly less eye poking.

Tips 250

Tips Marketing Report Communications 250

Spark Consulting

DECEMBER 13, 2022

Original Post (2018). Original Post (2018). Explaining Marketing to a Kid . Ten Tips for Creating an Effective Marketing Piece . Updated Post (2022). Membership 101: Effective Renewal Cycles. Updated Post (2022). Membership 101: Exit Surveys. Updated Post (2022). Original Post (2014). Updated Post (2022).

Tips 39

Tips Survey Marketing Industry 39

Reid All About it

JANUARY 26, 2018

Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Make Your Marketing Technology Resolutions for 2018. A Thriving Environment: The State of Meetings in 2018. Keep learning! The deadline is February 2—although they may extend it. Tue 1/30 at 12 p.m.

Washington 225

Washington DC millennials Chicago 225

YourMembership

OCTOBER 30, 2019

According to the 2018 Member Education and Career Development Report, 85 percent of members look to associations for professional development opportunities. Here are three ways to boost your revenue through your continuing education program in the new year.

Revenue 240

Revenue Education Certificate Report 240

YourMembership

SEPTEMBER 7, 2018

Based on the latest research by Community Brands, the 2018 Member Education and Career Development Report analyzes the importance of connecting your members’ learning achievements to open career opportunities within your industry niche. The bottom line: Your members want their associations to help them develop professionally.

Education 239

Education Report Industry Member Engagement 239

Associations Now

APRIL 23, 2020

Email marketing is an increasingly important slice of the marketing pie. And it’s not just for your external audiences: At a time of scattered workforces and remote collaboration, internal “marketing” is a critical way to keep colleagues connected and aligned. “As Keep an eye on open rates.

Email Marketing 125

Email Marketing Strategy Marketing Communications 125

Eric Lanke

DECEMBER 31, 2018

As we end another year, here's a look back at the five posts on this blog that received the most page views in 2018. A sales discussion is an opportunity to sell something, of course, but it is also an opportunity for crucial market research and education.

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Guidelines Course Team System 100

Event Industry News

DECEMBER 13, 2018

On November 7, 2018, InEvent, Inc. was founded to help businesses improve their marketing experiences at corporate events. Our event marketing platform is easy to use, fast to install and offers total autonomy to event organisers. InEvent, Inc. is the current highest growth event technology integrated platform. InEvent, Inc.

Technology 91

Technology Maine Email Marketing Software 91

Higher Logic

APRIL 25, 2019

In the months leading up to the event, we shared content like this: Super Forum 2018: We’re Back, and Better Than Ever. Communicate, Collaborate, Elevate: 3 Big Reasons Why You Should Attend Super Forum 2018. Award-Winning Success Stories from Super Forum 2018. Monitor social media feeds + hashtags.

Massachusetts 226

Massachusetts Social Media Conference Newsletter 226

Higher Logic

DECEMBER 5, 2017

Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer. Beginning in early 2012, the European Commission debated the law until its final approval in April 2016, with a compliance date of May 25, 2018. First, a little history. GDPR’s Privacy Protections.

Email Marketing 196

Email Marketing Guidelines Resources Process 196

Reid All About it

JANUARY 4, 2019

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Providing resources to chapter leaders.

Washington 285

Washington Video Social Media DC 285

Associations Now

AUGUST 3, 2018

How the Romance Writers of America capitalizes on content marketing strategy to create a flourishing industry. Looking for content marketing inspiration? RWA has helped to create a booming billion-dollar business—one whose books represent 34 percent of all fiction sales—all due to the organization’s smart marketing.

Tips 102

Tips Marketing California America 102

Higher Logic

MARCH 29, 2018

When you send a marketing email with a weak subject line or awkward copy, the interaction with the recipient ends right there – with your message in the digital trash. Here are two examples of different but effective subject line copy: Version A (long): The 2018 ABC Annual Conference in April is bigger than ever! Test and refine.

Email Marketing 209

Email Marketing Content Marketing Examples 209

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite , provide good intel.

DC 276

DC Washington Learning Management System LMS 276

Reid All About it

NOVEMBER 30, 2018

Before you go, check out DelCor’s Guide to the 2018 ASAE Technology Conference. Seth Godin is the author of 18 international bestsellers focusing on the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and making an impact. Presenter: Mike Dietrich, Senior Director for Platform Marketing at Cvent.

Innovation 191

Innovation Technology DC Tips 191

Reid All About it

DECEMBER 7, 2018

Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results. Marketing Charts ). Mon 12/10 at 1 p.m.* – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition. Host: ASAE Marketing Council Section.

Washington 186

Washington DC Tips Library 186

Reid All About it

DECEMBER 1, 2017

If you haven’t looked over LinkedIn lately as part of your market research, it’s time you do. 2018 Industry Forecast: Strategies & Tips for the Year Ahead. Get a preview of the trends and predictions that will shape the hospitality industry in 2018 from the tenth edition of af&co.’s Host: American Marketing Association.

North Carolina 159

North Carolina Chicago Washington DC 159

Associations Now

JULY 1, 2019

A new report from Heinz Marketing and PAN Communications notes that even as content marketing programs mature, many organizations find issues like ROI and strategic integration hard to solidify. That’s a point that the 2019 Content Fitness Report [registration], from Heinz Marketing and PAN Communications, hits on.

Content 98

Content Marketing Report Tools 98

Higher Logic

JULY 11, 2018

On the same note, having the budget available to invest in a marketing automation platform doesn’t always mean you have an inherent understanding of the implementation process to follow. In order to find a marketing automation platform that sufficiently meets your needs, you must first identify what those needs are.

Marketing 120

Marketing Tools Process Education 120

Higher Logic

APRIL 11, 2019

Consider these stats as we explore the rise of customer success as a focused initiative: The SaaS market is expected to reach $164.29 billion by 2022 [ Transparency Market Research ]. 83% of Customer Success (CS) teams saw growth in team size last year [ 2018 Customer Success Salary Report, Totango ].

Software 174

Software Resources Strategy Tools 174

Associations Now

JULY 15, 2019

million campaigns sent in 2018, found that nonprofits have the largest open rates of any field surveyed, at 20.39 In comments to MediaPost , Campaign Monitor Chief Marketing Officer Shane Phair emphasized, though, that trying to find the “perfect” time to send a message was more complicated than the numbers hint at.

Marketing 102

Marketing Report Survey Industry 102

WBT Systems

JANUARY 16, 2018

You’ve probably read a few yourself—including, we hope, the one published here last week about six non-obvious online learning trends for 2018. Every January, articles about trends take over the internet. But every association has a distinct audience who may behave differently than how trend-spotters predict.

How To 251

How To Innovation Analysis Class 251