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Top Tips From 2018 Membership Hacks

Associations Now

Here are some of our favorites from 2018. But before we bid adieu to 2018, it’s worth circling back to a few of this year’s many smart Membership Hacks. Savvier member recruitment. This year, a few associations took clever approaches to traditional member recruitment campaigns.

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Membership Q&A: When Should I Ask Them to Join?

Spark Consulting

Giving her access to the most-read article in your magazine in 2018. Sending her an infographic with some cool highlights from your latest member-only “State of the Industry” report. Inviting her to sign up for your enewsletter. And then pay attention to what offers she chooses to accept.

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Event Tech Awards appoints new caterer for 2018 edition

Event Industry News

The Boulevard family is, still, very close to the process, in and out of the kitchen, and its meticulous recruitment programme means the company can keep growing without compromising its core ingredients. So the Event Technology Awards 2018 is a huge opportunity. www.boulevardevents.co.uk.

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Why You Should be Segmenting Your Members by Data, Rather than Type

Higher Logic

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., 2018 Membership Marketing Benchmarking Report. 2018 Membership Marketing Benchmarking Report. Example 2: Recruitment Campaigns. 2018 Membership Marketing Benchmarking Report. 2018 Membership Marketing Benchmarking Report.

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New research for associations: Member value driven by offering career advancement opportunities

YourMembership

Based on the latest research by Community Brands, the 2018 Member Education and Career Development Report analyzes the importance of connecting your members’ learning achievements to open career opportunities within your industry niche. The bottom line: Your members want their associations to help them develop professionally.

Education 239
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Marketing Automation and Artificial Intelligence (AI) Don’t Have to Be Scary. But They’re Scarily Connected.

Higher Logic

AI is a concept bigger than marketing automation and used across a variety of industries (think drones, aviation systems, medical tools, recruitment screening). Although AI is still in the developmental stage in many industries, it’s likely that many marketers have their sights set on AI for 2018 and beyond.

Marketing 114
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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.