Higher Logic

NOVEMBER 8, 2018

Congrats to our 2018 winners! The American Occupational Therapy Association (AOTA) launched the AOTA CommunOT in June 2018 with an all-member Open Forum, which quickly grew into nine additional special interest sections. Ensuring that Link is woven into the marketing calendar and strategy.

Michigan 190

Michigan Certificate Handbook Directory 190

Associations Now

DECEMBER 18, 2018

Here are some of our favorites from 2018. But before we bid adieu to 2018, it’s worth circling back to a few of this year’s many smart Membership Hacks. The post Top Tips From 2018 Membership Hacks appeared first on Associations Now. If there’s one thing true in life, it’s that time flies.

Tips 103

Tips Handbook Recruiting Recruitment 103

Smooth The Path

DECEMBER 18, 2017

Too late to reflect on 2017 and plan 2018. Happy holidays and may 2018 be a wildly successful year for you! The post Start Preparing Your Association Now for 2018 appeared first on Smooth The Path. When we come back to the office January 2nd, it will be too late. That sounds odd, doesn’t it? Surely it cannot be too late.

Project 117

Project Resources Process Innovation 117

AssociationChat

MARCH 28, 2023

How can association leaders use valuegraphics for making better decisions about everything from strategy to marketing? In 2018, Inc. Why Values Are the Future of Data and Demographic Stereotypes Must Die David Allison The post Valuegraphic Strategy for a Values-Driven World appeared first on Association Chat.

Strategy 64

Strategy Project Marketing Leadership 64

Potomac Core

MAY 3, 2018

Members Hire Bold Strategies. As busy executives are under constant pressure to meet and exceed profit targets, they expect the organizations they are part of to deliver bold strategies and results. New Mantra: Members Hire Bold Strategies. Another reminder that Members Hire Bold Strategies.

Strategy 154

Strategy Arizona DC United States 154

WBT Systems

MAY 10, 2018

Learn from successful corporate market strategies! Wednesday, May 23, 2018 – from 1-2pm ET. Develop effective pricing and marketing strategies. The post How to Scale Online Learning: B2B Market Strategies for Assocations appeared first on WBT Systems. How can your organization expand online learning reach?

Strategy 150

Strategy Marketing How To LMS 150

Beth Kanter

SEPTEMBER 26, 2017

It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018. It is important to understand that an influencer strategy takes time and effort and you must be thoughtful. … Read More

Social Media 66

Social Media Strategy Marketing Content 66

Associations Now

OCTOBER 24, 2018

A learning strategy can help your team understand how to effectively deliver value. That’s why every association needs a learning strategy, according to a post on the WBT Systems blog. For example, let’s say your strategy prioritizes training in a particular skill in response to market demands. Associations are always changing.

Strategy 148

Strategy Social Media System Innovation 148

Vanguard Tech

JANUARY 12, 2018

Will your site measure up in 2018? Whatever it was, you’re probably not likely to return to them anytime soon. The very best websites are pleasing to the eye while also having essential behind-the-scenes features to make them functional and effective.

Strategy 79

Strategy 79

Associations Now

DECEMBER 18, 2018

So, as 2018 turns to 2019, it’s time to re-evaluate how to increase next year’s renewal rate—and attract new members in the process. — Meeting Minds (@MeetingMindsGR) December 18, 2018. The post Daily Buzz: 2019 Renewal Strategies appeared first on Associations Now. Also: why people flake on meetings. CMSWire investigates.

Strategy 94

Strategy Process Tips Association Value 94

Associations Now

NOVEMBER 26, 2019

In a 2018 report, Omnipress found that more associations were repurposing content from their events , often to promote new ones. And this approach can translate to your general content strategy as well. The post Four Strategies for Effective Content Repurposing appeared first on Associations Now.

Content 114

Content Strategy Social Media Marketing 114

Delcor

OCTOBER 22, 2018

Don’t Get Ambushed by Cyber Security Attacks Monday, October 29, 2018 | 11:00 AM – 12:00 PM | Room: Independence FG | Content Leader: William Tanenbaum, Shareholder and Practice Co-chair, Polsinelli. A@W Cybersecurity Sessions. By understanding their methods, you’ll be better equipped to protect your association from attacks.

Resources 67

Resources Analysis Cost Content 67

Associations Now

APRIL 23, 2020

Internal messaging can take advantage of strategies similar to those used in email marketing, such as consistent scheduling, link tracking, and segmenting. The post Why You Need an Internal Email Marketing Strategy, Too—Especially Right Now appeared first on Associations Now. Keep an eye on open rates.

Email Marketing 125

Email Marketing Strategy Marketing Communications 125

Optimist Consulting

MARCH 27, 2016

I was delighted to recently present at CHASE about how to develop your membership marketing strategy. I outline my thoughts below on how to develop a strong membership marketing strategy which will help you grow your membership. Why have a marketing strategy? Challenges for your strategy. “Our Vision. Our Mission.

Strategy 100

Strategy Marketing Analysis Social Media 100

Association Success

NOVEMBER 9, 2020

For those of you not familiar with the platform, TikTok has become a place of major cultural significance with many Generation Z’ers and their younger counterparts — becoming the fastest growing social media app since its launch in 2018. Take the Washington Post, for example.

Strategy 89

Strategy Washington Social Media Video 89

Associations Now

OCTOBER 26, 2018

And it needs a branding strategy to become more recognizable. Lane shares three tactics to use in your branding strategies: Tell a story. “No — Deirdre Reid, CAE (@deirdrereid) October 26, 2018. Just because someone had success with one strategy doesn’t mean it’s right for the problem you need to solve.

Strategy 91

Strategy Innovation millennials Email Marketing 91

Association Adviser

APRIL 19, 2018

The associations who know how to successfully execute thoughtful and integrated communications strategies tend to see better member engagement and retention. The 2018 Association Communications Benchmarking Survey will provide this type of data. Seeing how your responses compare to your peers in similarly situated associations.

Survey 60

Survey Communications Maine Report 60

Associations Now

MARCH 26, 2019

If your organization is attuned to a more hands-on customer service strategy, it can be a weird feeling to have to field a response in a Twitter comment or a comment thread on a blog post. Michael Ringman, the CIO of TELUS International, noted in the piece that it means that you need to have a response strategy for all hours of the day.

Strategy 102

Strategy Social Media Maine millennials 102

Associations Now

MAY 10, 2019

Here are a few internal communications strategies to try. When it comes to internal comms, strategies, of course, vary greatly. And there are always new tools, including technical ones, that can make the ground under your employee communication strategy feel a little shaky or over the top. Gallagher & Co.

Communications 98

Communications Strategy Software Newsletter 98

Associations Now

AUGUST 8, 2019

Consider these three self-care strategies. CareerCast’s “ Most Stressful Jobs of 2018 ” report ranked meeting planning as the fifth most-stressful job based on 11 factors like deadlines, physical demands, competition, and working in the public eye. So, what are some self-care strategies for meetings pros to consider? Need proof?

Strategy 87

Strategy Columbus Chicago Social Media 87

Associations Now

OCTOBER 16, 2018

— Karen Greenbaum (@KarenGreenbaum) October 16, 2018. The post Daily Buzz: Agile Development Strategies appeared first on Associations Now. “As long as we are human, we're hardwired with biases–both conscious and unconscious.” Great insights from Jane Matthews on fighting your unconscious #bias. John Brandon from Inc.

Strategy 86

Strategy Tips Industry Leadership 86

Association Success

DECEMBER 19, 2018

We can look to for-profits for best practices in technology and strategy, while keeping in mind that membership organizations are unique.). Dave spoke in the “Content Strategy and Designing for Relevance” session during SURGE Optimism 2018, an interactive virtual conference hosted by AssociationSuccess.org on November 7th-9th.

Content 76

Content Strategy Communications Revenue 76

Delcor

NOVEMBER 26, 2018

ASAE’s 2018 Technology Conference & Expo ( #asaetech18 ) is packed with sessions led by industry experts that will provide valuable information about current technology trends that you can take back and put into action in your own association. Project Management & Strategy. Project Management & Strategy.

Technology 51

Technology Conference Project Analysis 51

.orgSource

OCTOBER 29, 2024

Back in 2018, we published Association 4.0: Here’s how your organization can move forward: Start with Strategy : Before jumping into AI tools, develop a comprehensive AI strategy that aligns with your organizational goals. AI strategy consulting can provide the guidance you need to develop a tailored approach to AI adoption.

Tools 88

Tools Newsletter Member Engagement Innovation 88

Membership Marketing

SEPTEMBER 17, 2018

One question that comes up from time to time is whether an association will economically benefit more by pursuing a customer growth strategy instead of membership growth. For the most part, the client data that I have gathered would argue strongly for following a membership strategy.

Strategy 69

Strategy Analysis Cost Revenue 69

Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., 2018 Membership Marketing Benchmarking Report. 2018 Membership Marketing Benchmarking Report. 2018 Membership Marketing Benchmarking Report. 2018 Membership Marketing Benchmarking Report. 32% – Demographic-based. Did you know….

Newsletter 189

Newsletter Maine Content Examples 189

Velvet Chainsaw

JANUARY 11, 2019

Many associations struggle with the right strategy for involving students in their organization and events. So is this the right strategy for your association and conference? If your profession is among them, it may make sense to focus more on early-career professionals than on a student strategy. Measuring Student Conversion.

Strategy 67

Strategy Conference Discount Price 67

Associations Now

JANUARY 31, 2023

The second part is on making sure members get their money’s worth , and the third part is on long-term onboarding strategies. The all-out member-onboarding champ, however, remains email, which was far and away the most popular tactic in 2018 and became even more popular in the 2022 edition of the survey.

Survey 119

Survey Member Engagement Report Process 119

Beth Kanter

JANUARY 11, 2018

I feel that nonprofits need not only a robust digital transformation strategy, but also need to leave room to experiment and innovate with newer technologies like bots, blockchain , and AI. What is your nonprofit’s digital strategy focus for 2018? We need to keep focused on that vision.

Strategy 48

Strategy Project Technology Innovation 48

HighRoad Solution

AUGUST 16, 2018

The HighRoad team is gearing up to connect with partners, clients and association executives in Chicago and this year we’re focused on sharing the cool work we’re doing with our client base when it comes to digital marketing and growth strategies.

Chicago 60

Chicago DC Team Strategy 60

Higher Logic

APRIL 11, 2019

Let’s talk customer success statistics and strategy (AKA you should be paying close attention). 83% of Customer Success (CS) teams saw growth in team size last year [ 2018 Customer Success Salary Report, Totango ]. Usage of CS platforms rose from 25% to 43% from 2015-2018 [ 2018 Customer Success Salary Report, Totango ].

Software 174

Software Resources Strategy Tools 174

Higher Logic

OCTOBER 9, 2018

For Super Forum 2018, we’re riffing on our familiar motto All Together to bring you all three: Communicate I Collaborate I Elevate. Whether it’s a few platform questions or a deep dive into your strategy moving forward, we are here to help. 1x1 Consulting with Higher Logic Staff. Let’s talk shop! Stay tuned for sign-up information.

Communications 48

Communications Conference Content Products 48

Protech

MARCH 16, 2020

A s Wes Trochlil of Effective Database Management points out , “CRM is not a functionality or a technology; it is a strategy and philosophy. T echnology giants like Microsoft, Oracle and SAP frequently tout their enterprise CRM technology , which drove the global market value to $40 billion in 2018, according to Investopedia.

Software 75

Software Strategy System Learning Management System 75

Spark Consulting

APRIL 23, 2019

In the spring of 2018, I had the opportunity to attend one of my favorite conferences in the association year: digitalNOW. Risk: The Missing Link Connection Strategy to Implementation , co-authored with Jamie Notter, Human Workplaces, and Leslie White, Croydon Consulting.

New Mexico 186

New Mexico Case Study Innovation Conference 186

Reid All About it

DECEMBER 1, 2017

Presenters: Jamie Notter, Partner, WorkXO Solutions, and Dan Stark, Director of Product Strategy, NimbleUser/Community Brands and former association executive. 2018 Industry Forecast: Strategies & Tips for the Year Ahead. – After Appagedon: Your Event App and 2018. More info/register. Tue 12/5 at 2 p.m. –

North Carolina 158

North Carolina Chicago Washington DC 158

.orgCommunity

DECEMBER 6, 2017

Adopt governance systems in which volunteer leaders can rapidly make decisions that focus resources on the biggest opportunities and threats to members, keep customer interests—not individual interests—in mind, and have a clear understanding the delineation in board and management roles about strategy and operations. The post Association 4.0:

Tips 40

Tips Technology Social Media Process 40

Reid All About it

JANUARY 26, 2018

Make Your Marketing Technology Resolutions for 2018. Five-Steps to a CME Digital Content Strategy. A Thriving Environment: The State of Meetings in 2018. Tune in for an in-depth, data-focused session on the top 2018 trends and what that means for planners. Behind the Scenes: 2018 Convening Leaders LIVE. Host: ASAE.

DC 225

DC Washington millennials Chicago 225