Higher Logic
DECEMBER 19, 2018
In 2019, how do you plan to get your members to stick around? D epending on what you heard from members, you might need to keep up the good work, communicate what you’re offering more clearly, make your membership benefits more accessible, or change it completely. Follow Through: Communicate and Check In. Communicate.
Higher Logic
FEBRUARY 4, 2020
The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. 10 Association Communications Stats + Membership Tips.
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Higher Logic
JANUARY 16, 2019
You can start building a community around your brand by setting a precedent of communication with your customers that lets them know you value their input, and not just when you want them to buy something. Want to learn more about the intersection of online community and marketing automation to drive engagement?
Higher Logic
JANUARY 2, 2019
Ensure s ales operations and marketing operations are in close communication. How Will You Adapt in 2019? In 2019, one thing is for certain – y our strategy should revolve around the needs of your audience. Use a common reporting tool so that everyone has access to a common set of metrics.
Higher Logic
MARCH 6, 2020
Every year at Super Forum , we award customers who went above and beyond with their communities and automated campaigns. We’d like to take a moment to look back at the 2019 winners and share the tips and tricks they’re using to truly shine. Most Successful Online Community: CFP Board. As of November 2019. An average of 5.17
Higher Logic
DECEMBER 27, 2018
Now, as a consumer in 2019, how much generic and lifeless content are you hoping to, well…consume? Think Like a Human Brand in 2019 (and Have Fun with It). Then use that human tone to communicate in other ways, like in an online community or through a ( not-so-creepy ) marketing automation campaign. Wouldn’t you say?
Higher Logic
JANUARY 15, 2020
Editor's note: Anne-Margaret, online community manager for the American Association for Clinical Chemistry (AACC), shares her perspective on Super Forum 2019. For example, who owns your online community ? It fascinates me to learn where, in an association, the online community manager sits.
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