YourMembership

OCTOBER 9, 2019

For associations, there’s no better place to be November 10 through 13 than the Xperience 2019 Conference in Orlando, Florida. The post Join your association peers for learning, networking, and fun at Xperience 2019 tech conference appeared first on YourMembership.

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YourMembership

DECEMBER 17, 2018

The post 3 Tips for Effective Board Meetings in 2019 appeared first on YourMembership. There’s nothing worse than a meeting that has no direction – especially when that meeting is after hours for your “volunteer” job. Here are three simple, yet effective.

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Associations Now

FEBRUARY 6, 2019

While content marketing feels a bit old hat, there’s still plenty of room to get a lot more out of it. As association messaging strategies go, content marketing has gone from buzzy trend to old standby. But even though it’s become more common and less novel, there’s still plenty of room for content marketing strategy tweaks in 2019.

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Associations Now

DECEMBER 10, 2018

Influencer marketing isn’t just about celebrities anymore. Looking forward to 2019, here are a few things worth considering about influencer marketing—along with your use of it: 1. And it can be a way to stretch beyond your standard content marketing channels. Read on for some trends to keep an eye on next year.

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Higher Logic

MARCH 6, 2020

We’d like to take a moment to look back at the 2019 winners and share the tips and tricks they’re using to truly shine. Some impressive 2019 stats from their robust community: 28% increase of logins since 2018. ASPE launched their community in March 2019 to their 6,000 members. As of November 2019. An average of 5.17

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Higher Logic

DECEMBER 27, 2018

Now, as a consumer in 2019, how much generic and lifeless content are you hoping to, well…consume? Think Like a Human Brand in 2019 (and Have Fun with It). Think Like a Human, But Keep the Marketing Magic Alive. Wouldn’t you say? Don’t be afraid to take risks. Because here’s the thing about risks – people take them, not brands.

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Higher Logic

JANUARY 15, 2020

Editor's note: Anne-Margaret, online community manager for the American Association for Clinical Chemistry (AACC), shares her perspective on Super Forum 2019. Are they in communications and marketing, membership, technology, or another department all together? One of my favorite aspects is the networking. Breakout Sessions.

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Associations Now

JANUARY 1, 2019

We asked a few association professionals what their 2019 membership resolutions will be. Before the clock struck midnight to close out 2018, we asked a few of them to share a membership resolution they’ve made or a goal they plan to reach for in 2019. I’ll be honest: This is a resolution that I will strive to keep in 2019.

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Higher Logic

JUNE 13, 2019

Marketing (48%). The top five functional groups most likely to have community performance goals are: Marketing (40%). Lower support costs (52%). Innovation (32%). The top 5 functional processes enabled by community are: Customer support (63%). Knowledge management (53%). Learning and development (52%). Product/engineering (39%).

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YourMembership

FEBRUARY 4, 2020

It’s a hot topic in the world of marketing and customer experience. That’s why the Association of National Advertisers voted “personalization” the marketing word of the year for 2019. You’ve likely heard or read the term “personalization” a lot the past few years in webinars, articles, and conference presentations.

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Wild Apricot

MARCH 22, 2019

The countdown to PersoniFest 2019 is on! It’s going to be packed with product training, sessions on marketing and growth , and of course cocktail hours, networking. In just under 3 weeks our user conference will kick off in Savannah, Georgia, April 7-10.

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Associations Now

JANUARY 3, 2019

Also: Before AI hits marketing full force, here’s how you should approach personalization. And in 2019, membership programs might matter more than ever before. You’re welcome: we just made you a list of New Year’s #marketing resolutions. — Higher Logic (@HigherLogic) January 2, 2019.

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Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. I also like perusing posts on 2019 trends. Three ways content marketers can provide value to the sales team.

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Associations Now

JANUARY 15, 2019

The member experience ebbs and flows with activity throughout the year, which is why a content calendar can help you plan for member engagements in 2019. At the start of a new year, it’s a good idea not only to set a few New Year’s resolutions , but also to think about upcoming activities and ways you’ll engage your members in 2019.

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Associations Now

JANUARY 7, 2019

After what feels like a decade of aggressive innovation, things are starting to slow down a bit—which might make tech a little easier for associations to manage in 2019. Considering my record, I figure now’s a good time to make a few more predictions as we go into 2019. 2019 is going to be a good year for private communities.

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GrowthZone

JUNE 4, 2019

Therefore, organizations that depend on email marketing should stay alert for updates and changes to both platforms and adjust their email strategies accordingly. As predicted by respondents in the 2019 Association Industry Trends survey results , Artificial Intelligence (AI) is already impacting association marketing.

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Reid All About it

DECEMBER 14, 2018

Protech Associates published their definitive list of association blogs to follow in 2019. Kivi Leroux Miller, Nonprofit Marketing Guide.com ). Are you mindlessly employing these “best fundraising (or marketing) practices?” 14 best content marketing newsletters for 2019. Slefo, Ad Age ). More info/register.

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Reid All About it

JANUARY 4, 2019

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Nonprofit Tech Trends 2019.

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Nonprofit Marketing Guide

OCTOBER 25, 2021

Email marketing platform GetResponse has released some email marketing benchmarks data you might be interested in. billion messages out of almost 30 billion emails their customers sent between July 2019 – June 2020. The post Email Marketing Benchmarks for Nonprofits appeared first on Nonprofit Marketing Guide.

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Higher Logic

FEBRUARY 4, 2020

Naylor’s 2019 Association Communications Benchmarking report is full of so many insightful nuggets that it’s worth reading the full assessment, but here we’ll cover 10 stats from the report : #1. “For 1 communication challenge for associations—more than two-thirds of respondents (70%) cited it as a “significant” challenge in 2019.”.

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Event Industry News

OCTOBER 8, 2018

2019 promises to be no different so here are three of the best tech trends we’ll see gain traction next year. 2019 will see the appearance of virtual delegates appearing in live spaces using mixed reality. 2019 will see the maturation of biometric and emotional measurement techniques. The rise of the virtual delegate.

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Event Industry News

FEBRUARY 20, 2019

2019 is set to be a big year for the events industry, which according to the Events are GREAT Britain report is now estimated to be worth a staggering £39.1bn. To complement this, providing healthy food options, to help sustain energy levels and keep attendees focused is also hot on the agenda for 2019. There are some 1.3m

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Event Industry News

NOVEMBER 26, 2019

Akkroo takes home the ‘Best use of Technology for Engagement & Interaction (B2B)’ award at the 2019 Event Technology Awards. Every year, billions of dollars are spent on marketing automation and CRM software, for smart, sophisticated ways to manage leads, improve prospect experiences and ultimately close deals. Chris Wickson.

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Event Industry News

JULY 20, 2022

Cvent , a market-leading meetings, events, travel and hospitality technology provider, published the latest instalment of the Cvent Travel Managers Report: Europe Edition , which provides in-depth insights into current corporate travel trends and activity. The report reveals significant levels of optimism amongst corporate travel managers.

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Associations Now

FEBRUARY 3, 2020

A recent survey from Adobe finds that email is still a useful marketing medium—but personalization is greatly lacking, causing some major headaches for your email marketing strategy. Accurate and useful personalization in email marketing is a must. Get their names right. Forget about mass emails to your entire subscriber list.

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Associations Now

MAY 29, 2019

Case in point: Recently, the PR Council announced that it would require its members to adopt a paid internship policy that mandates interns to be paid at least minimum wage for their local market, regardless of whether they’re receiving class credit. The post The State of Paid Internships in 2019 appeared first on Associations Now.

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Event Industry News

SEPTEMBER 2, 2019

Content will be just as engaging and educational as ever and we’ve added a new content stage dedicated to Event Marketing.”. The show runs from 6 th -7 th November 2019 and takes place at the Old Truman Brewery, East London. Its sister event, Event Technology Awards takes place on the evening of the first day (6 th ) at Troxy.

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Higher Logic

AUGUST 1, 2019

The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). In the survey, associations were asked to select “Which recruitment marketing channels get your organization the most new members?”.

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Associations Now

JUNE 6, 2019

The opening keynoter at ASAE’s 2019 Marketing, Membership & Communications Conference says associations can apply these same techniques to their marketing efforts. I love digital and try to do as much as I can digitally,” said Earle, who used viral marketing to grow his brand. Achieving Viral Marketing Success.

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Higher Logic

JANUARY 7, 2019

If so, how committed am I to building a strong and sustainable community in 2019 and beyond? Add these resources to your reading list to learn how to boost your engagement game in 2019: How Should You Measure Your Community's Engagement and Satisfaction? Mistake #1: Failing to Demonstrate Online Community Value. But how to engage?

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Spark Consulting

AUGUST 7, 2019

If your membership lapses on July 31, 2019, then your access is cut off as of 12:01 am August 1. Should we have a grace period at all? How long should it be? I will admit to being a hard-ass about grace periods. My preference is none. Remember how I recently wrote about rewarding the behavior you want to encourage ?

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Associations Now

MARCH 20, 2019

In order for your organization’s content marketing strategy to be effective, it needs to be working toward a larger goal, whether that’s growing awareness or building up your email list. Another hard truth of content marketing: It’s all about messaging. — MeetingsNet (@meetingsnet) March 19, 2019.

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Higher Logic

SEPTEMBER 19, 2019

And now, it’s your chance to come all together and connect in person at Super Forum 2019. You’ll have your pick of Higher Logic’s education, customer success, customer support, community management, and marketing automation gurus at our 1x1 consulting sessions and topic pods. Community, Community, Community. You’re in luck!

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Reid All About it

DECEMBER 7, 2018

Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results. Marketing Charts ). The Next Web ). .* – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition. Host: ASAE Marketing Council Section.

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YourMembership

AUGUST 5, 2019

It’s the place to be seen in 2019! Created by Community Brands, the immersive digital experience is packed with inspirational keynotes, new product launches, a bustling expo hall, and valuable networking. Access to incredible speakers is one of the top five reasons. The post Xperience19 Keynote Sessions appeared first on YourMembership.

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YourMembership

AUGUST 2, 2019

2019 American Society of Association Executives (ASAE) Annual Meeting?in YourMembership?team team August 10-13 at the Community Brands?booth booth #1523?during during the?2019 in Columbus, OH. ASAE Annual Meeting is where?thousands At the ASAE event, association professionals like you secure the future by learning, connecting, and.

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Reid All About it

NOVEMBER 29, 2019

The March/April 2019 issue of Cook’s Illustrated has the recipe. Demystifying Event Marketing. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy. 1 CMP credit.

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