Higher Logic

JUNE 17, 2020

The techniques that we developed back then and refined over the years were based on gut instinct, combined with marketing techniques, behavioral psychology, and trial and error. It exposes people to new ideas, prompts product and service use, and rapidly surfaces shifting needs.” – The State of Community Management Report 2020.

Cost 270

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YourMembership

OCTOBER 30, 2019

The post Skyrocket your association’s revenue through your member education program in 2020 appeared first on YourMembership. According to the 2018 Member Education and Career Development Report, 85 percent of members look to associations for professional development opportunities.

Revenue 240

Revenue Education Certificate Report 240

YourMembership

OCTOBER 10, 2019

The post Your 2020 guide to setting pricing for your association’s educational content appeared first on YourMembership. With the new year quickly approaching, here’s a look at some strategic pricing practices you should be thinking about. How you price your content can make a.

Price 225

Price Education Content Revenue 225

Wild Apricot

FEBRUARY 5, 2020

In the market for church management software? Find out which one best fits your church, what features to look for, and which ones have the best price.

Software 269

Software Price Marketing 269

Associations Now

JANUARY 27, 2020

With a new decade underway, here are content marketing ideas to help you stay ahead of the association pack. I thought it would be helpful to share the ways your peers plan to showcase their brands in 2020. In recent years, few aspects of marketing have drawn more advocates yet also sparked more debate than personalization.

Marketing 134

Marketing Content Social Media Report 134

Wild Apricot

JANUARY 2, 2020

In the December newsletter you'll learn about the updated navigation menu, find extra support for using the new email editor and info on the upcoming webinar about marketing.

Newsletter 243

Newsletter Marketing 243

Higher Logic

DECEMBER 19, 2019

Good news: Four association experts sat down to share their favorite trends and lessons learned from the newly rebranded ASAE Technology Exploration Conference (TEC) and their valuable conversation can help guide your association’s 2020 planning strategy for success. Liz Palm | Marketing Director, Protech Associates.

Tips 156

Tips System Tools Technology 156

Higher Logic

OCTOBER 21, 2020

Get tips from the 2020 Membership Marketing Benchmark Report. The post 3 Ways to Improve Your Association’s Membership Acquisition Strategy appeared first on Higher Logic. How can your association reach potential members + convince them to join? Email campaigns? Virtual events?

Strategy 317

Strategy Tips Report Marketing 317

Higher Logic

AUGUST 20, 2020

Marketing General’s 2020 Membership Marketing Benchmarking Report reveals fascinating statistics on why members don’t renew their association membership. The post Membership Renewal Strategy: The Top 6 Reasons Your Members Don’t Renew appeared first on Higher Logic.

Strategy 287

Strategy Report Marketing 287

YourMembership

DECEMBER 21, 2019

Make 2020 the year you take your membership management to the next level. The post 4 tips to streamline your small association in 2020 ? It’s time to move beyond disparate systems, limiting spreadsheets, and time-consuming processes. Here’s how. Your association may be small. Having a solid system in place to manage your.

Tips 150

Tips Membership Management System Association Management 150

GrowthZone

JANUARY 14, 2020

If you want 2020 to be the year you adjust member benefits, we have some ideas for you. Member organizations in 2020 need to focus on giving members what they want (e.g., It’s the ideal marketing piece to engage prospective members. In 2020, you need to consider the member experience. Here’s to an amazing 2020.

Social Media 122

Social Media millennials Class Content 122

Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Powering Engagement with Persona-Led Marketing. 1 CAE credit.

Recruiting 370

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Reid All About it

OCTOBER 9, 2020

Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). Find out how what Sherron thinks associations need to know about marketing in today’s difficult climate and how she has elevated her personal brand to experience greater resilience and opportunity. Host: The Collaborative.

Utah 370

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Protech

OCTOBER 6, 2020

By Liz Palm, Marketing Director. Look no further for this type of model than the record-breaking event experience at ASAE’s 2020 virtual Annual Meeting & Expo. Following ASAE’s Marketing, Membership & Communications conference this year, content was only accessible for 30 days after the event. .

Revenue 124

Revenue Social Media Cost Content 124

SBI

FEBRUARY 3, 2021

Considering all of the challenges and hardship that came in 2020, you might question our decision to want to look back on it. Now, 2020 is over and we can exhale a small sigh of relief. The American Academy of Oral Medicine 2020 Annual Conference and 75 th Anniversary Celebration were canceled due to COVID-19.

Case Study 105

Case Study Certificate Team Education 105

Candid

JUNE 29, 2021

This year, we were especially interested in learning how foundation giving and payout might have shifted in 2020. . Overall, we found that foundations increased their giving in fiscal year (FY) 2020. For those that did increase payout, they cited the crises of 2020 as reasons to give more. FY 2020 giving .

Survey 111

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Reid All About it

FEBRUARY 12, 2021

Hear from two event organizers who safely delivered hybrid events for their associations at the end of 2020: WISPA2020 hosted by the Wireless Internet Service Provider Association and the ICCA Congress 2020. Presenters: Harneet Singh, Director of Marketing, Preseem. Email Marketing Workshop. More info/register.

Revenue 370

Revenue North Carolina Leadership Technology 370

Blue Sky eLearn

JULY 14, 2020

As we head into the second half of 2020, it doesn’t look like much will be changing when it comes to working remotely and attending virtual conferences. This will give you a better grasp on the number of registrants and if you need to step up your marketing efforts as you get closer to the event. . Use Social Media .

Tips 363

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Candid

JUNE 17, 2021

percent on a year-over-year basis in 2020 (3.8 According to the report, giving by individuals in 2020 totaled a record $324.1 In some ways, 2020 is a story of uneven impact and uneven recovery. billion in 2020." Total charitable giving grew 5.1 billion last year, up from a revised $448.66 billion in 2019. billion in 2019.

Indiana 115

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Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s – Event Marketing Strategies for Virtual and Hybrid Events. As virtual and hybrid events become the new normal, examine the best practices for event marketing and engagement strategies. Presenters: Mike Dietrich, Vice President of Marketing at Cvent.

Montana 362

Montana Revenue Case Study Innovation 362

Reid All About it

FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Presenters: Ariana Aragon, Director of Implementation, and Abhay Khurana, Chief Marketing Officer, Feathr. Brian Zambotti, Vice President of Sales & Marketing, Digitell, Inc. Remote work models. More info/register.

San Diego 370

San Diego Strategy Education Price 370

Nonprofit Marketing Guide

OCTOBER 25, 2021

Email marketing platform GetResponse has released some email marketing benchmarks data you might be interested in. billion messages out of almost 30 billion emails their customers sent between July 2019 – June 2020. The post Email Marketing Benchmarks for Nonprofits appeared first on Nonprofit Marketing Guide.

Email Marketing 111

Email Marketing Marketing Report Industry 111

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

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Associations Now

MARCH 25, 2020

The third category are the ones marketing experts say can easily alienate recipients: emails that don’t impart anything of value, are basically a rehash of what folks already know about the pandemic, and feel almost like a cheap attempt at driving engagement. — Parker Ehret (@parkerehret) March 15, 2020. So, thank you.

Email Marketing 142

Email Marketing Marketing Class Innovation 142

Reid All About it

NOVEMBER 29, 2019

Pawlucy at MultiBriefs shares ten things associations should start and stop doing in 2020. Demystifying Event Marketing. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy.

West Virginia 360

West Virginia Washington DC Revenue 360

Reid All About it

NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Fri 11/6 at 10 a.m.* – 2020 Election’s Impact on Associations (NYSAE Engagement Lounge). RE:VISION 2020. Innovation and membership growth. Host: Results Direct. Tue 11/10 at 11 a.m. –

Education 285

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Reid All About it

FEBRUARY 19, 2021

I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. 19 tips for reading more this year, from people who read a ton in 2020. Quick hits.

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Reid All About it

JANUARY 10, 2020

Quick hits before we get to the list of this week’s free education: Lots of useful advice here: 20 of the best SEO tips for keyword rankings and Google in 2020. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. 2020 eLearning Formats. Elise Dopson, Databox ).

LMS 243

LMS Software Chicago Washington 243

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

Review 259

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Reid All About it

NOVEMBER 20, 2020

As we near the end of 2020, many are asking what events will look like in 2021 and beyond. 10 Online Association Community Leaders Discuss the Role of Community in 2020 (Association Chat). Let’s get ready to knock-off 2020’s business challenges and kick-off 2021 stronger than ever. Tue 11/24 at 11 a.m. –

Certificate 370

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Reid All About it

JULY 10, 2020

Take a look at Naylor’s 2020 Association Communications Benchmarking Report , an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic. Budget and Appropriations Outlook – Rounding Out 2020. 2020 has created all kinds of distractions for members.

Montana 365

Montana Content Price Strategy 365

Association Analytics

JUNE 17, 2021

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Tie past spikes in registrations to the marketing initiatives taking place during that time so you can better understand which approaches and messages led to the most registrations. Does it fluctuate?

Revenue 318

Revenue Discount Analysis Certificate 318

Reid All About it

FEBRUARY 14, 2020

Tech Trends to Watch in 2020. In this discussion on the tech trends your organization should know about in 2020, our panelists will tackle these topics and answer audience questions while focusing on what’s worth our attention and what practical steps we can take to prepare for the future. Tue 2/18 at 1 p.m. More info/register.

DC 243

DC Education Washington Content 243

Reid All About it

JANUARY 17, 2020

WBT Systems shares 11 issues that should be on every association’s radar in 2020 and beyond , especially those offering online learning programs, including learner self-reliance, market expansion, competition, learning pathways and more. Take a closer look at some of the community trends identified for 2020. More info/register.

Arlington 243

Arlington San Diego DC San Francisco 243

Reid All About it

APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Whelan, CDM, President, Marketing General Incorporated. How to Cut Your Marketing Budget–Without Killing Your Marketing. Event communications.

North Carolina 74

North Carolina Content Montana Revenue 74

Reid All About it

MAY 22, 2020

If you do, please participate in the 2020 New Member Engagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking. Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Virtual event sponsors/exhibitors.

Certificate 369

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Reid All About it

JANUARY 31, 2020

The weekly list of free educational events and resources for the association community… Marketing General Inc.’s s (MGI) 2020 Membership Marketing Benchmarking Survey is open. The ASAE Communication Professionals Advisory Council is ready to kick off 2020. 2020 Event Trends: Insights from Marketing Leaders.

Chicago 221

Chicago DC Massachusetts Washington 221