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If the answer is better email performance, you’re in the right place. We’ve assembled a crack team of Validity Email Strategists who help emailmarketers across the world solve their trickiest email challenges. – Inside the 2023 State Legislative Agenda. 2023 Meetings & Events Outlook.
I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Emailmarketing news.
How Association Marketers Are Using Digital To Grow MemberEngagement & Revenue. This no-fluff panel discussion with membership marketing pros and practitioners will reveal how other associations are successfully using digital to build purposeful connections with members—expanding engagement and renewals.
Emailmarketing platform According to recent reports, emailmarketing is one of the top three tactics for driving membership generally, and 76% of surveyed associations said email is effective when re-engaging lapsed members. So, emailmarketing should be one pillar of your membership marketing plan.
Using the Magic of Modern eCommerce to Boost MemberEngagement and Diversify Revenue. For decades, AMS systems have focused on usability of association staff first, leading to less-than-desirable member experiences. How To Digitally Nurture Prospective Members. Julie Stuck, email strategist, Validity. 1 CAE credit.
She talked about elevating engagement, including what’s going on in members’ heads during the six stages of memberengagement. Quick hits Improve responsiveness to your emails by implementing these four principles. Gino Silva-Payne, Email Meter ) For goodness’ sakes, do not use your credit card with Venmo.
Five Strategic Focus Areas For 2023 Planning. Learn about trends impacting memberengagement, member growth, measurements, outcomes, and sustainability. Critical Tips For Keeping A Positive Culture in 2023. How to Conquer Changes in the Digital Marketing Space. Host: American Marketing Association.
PCMA Convene recaps a Convening Leaders 2023 session led by Joe Colangelo of Bear Analytics: “ From Stats to Stories—Making Event Data Work for You.” It’s interesting to see how two organizations rely differently on data to market their event to attendees, exhibitors, and sponsors. Gen Z, AI and marketing. More info/register.
Healthcare Day 2023: From Local Policy to Global Markets A day of insights, discussions, and analysis on global issues, federal policy, advocacy, and state and local policy, global leaders, policymakers, and healthcare experts examine the latest trends and strategies for navigating the healthcare landscape in 2023 and beyond.
In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field. With an association directory, your members can easily find and connect with others. Sharing contact information Your member directory is, at its core, a list of members.
Your members might not renew on time (or at all) if they don’t get an auto-renewal notice. Memberengagement. Membership management software facilitates communication with members. Event marketing. Emailmarketing. 5 Creative Ways to Use Your Learning Management System.
Next Generation, Networked-Based Marketing With so many tools for emailmarketing, social media, CRM, graphic design and generative AI, marketing efforts are often frantic and scattered. That’s why marketing often falls prey to the classic spray and pray model. More info/register. Host: Qiqo Thu 7/13 at 11 a.m.
Utilizing effective medical association software and technology benefits your organization by enabling: Automation By simplifying and streamlining your processes, your software gives you and your staff the time and energy back to invest in your association’s mission and improve your memberengagement and member experience.
AMS systems help organizations increase memberengagement, improve recruitment and retention, and streamline their operations to save time and resources.
Emphasize community elements Highlight memberengagement: Showcase how your course goes beyond mere content by fostering connections between participants. Regular updates: Share updates, behind-the-scenes glimpses, and engage with your followers. Emailmarketing Lead magnets: Offer something valuable (e.g.,
Battle for the Inbox: How to Boost EmailEngagement, Outplay Competitors, and Earn More Revenue in Q4. Emailmarketing has never been more difficult than it is today. As inboxes grow more crowded (especially during the holiday sales season), only the best emails will win subscribers’ attention. Tue 9/13 at 1 p.m.
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