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Nonprofit Email Marketing: Tips, Advice, and Resources

Nonprofit Marketing Guide

Nonprofit email marketing is still a great way for nonprofits to reach the right people with the right message at the right time. It’s a great tool especially when you connect your email engagement work to your nonprofit’s big mission goals. But nonprofit email marketing can be complicated!

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2023 Marketing Trends from Around the Internet

Nonprofit Marketing Guide

We are still going through the data for our 2023 Nonprofit Communications Trends Report coming out later this month, but here is what I have found out from my other sources (aka the Internet) about what’s going to happen in the marketing world in 2023. General Marketing Trends. Email Trends. Hot or not?

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Report: Association Email Open Rates Dropping

Associations Now

The 2024 Association Email Benchmark Report , released last month by the technology firm Higher Logic, is based on data from more than two billion emails sent by more than 1,500 associations in 2023 and 2024. percent in 2023. percent in 2023. According to the report, average open rates fell to 35.6

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Your Guide to Building a Membership Marketing Strategy: Tips for 2023 and Beyond

MemberClicks

To articulate your value proposition to current and prospective members, you need to build a membership marketing strategy to spread the word. Targeted marketing for your association can help you reach and connect with new members, as well as better engage your current ones. But that’s where a marketing plan can help.

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Mixed Links: News and Tips for Nonprofit Marketers – January 27, 2023

Nonprofit Marketing Guide

It’s been a busy week here getting the 2023 Nonprofit Communications Trends Report out, but I still put together the most helpful articles, posts, and tips for nonprofit marketers. This week we have AI strategy, video creation tips, free TikTok templates, how to stop being a perfectionist and more. Kansas City, MO.

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Association Brain Food: 1.26.24

Reid All About it

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Email marketing news.

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Association Brain Food: 10.21.22

Reid All About it

Learn about the onsite sustainability activations at PCMA Convening Leaders 2023 and the ways PCMA is engaging with the host destination, the Greater Columbus Convention Center, catering, attendees, and partners to produce a more sustainable event. Speakers: Amanda Simons, Principal, Sustainability Consultant, Honeycomb Strategies.

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