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Association Brain Food: 10.11.24

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Member engagement. Elizabeth Engel of Spark Consulting shares insightful takeaways from a conversation about engaging today’s members , including making space for them and solving the right problems. Call-a-member month. How to calculate your association’s member retention rate. Love this idea.

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Integrated, automated membership renewal campaign leads to $18,000 increase in revenue.

YourMembership

How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns. Formed in 1981, VHMA has grown to serve over 2,700 members across North America. Formed in 1981, VHMA has grown to serve over 2,700 members across North America.

Revenue 186
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Association Brain Food: 12.6.24

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Host: Carlos Restrepo, MS, CAE, VP of Sales North America, Aevus Speakers: Tasha Van Vlack, CEO & Community Builder, The Nonprofit Hive James B. Building an Engaged Community: Lessons from ACCs Award-Winning Mobile App Learn how ACC leverages a mobile app to engage members year-round, foster community growth, and boost retention.

Content 213
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Association Brain Food: 1.26.24

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Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what email marketers and their IT colleagues need to do. 1 CAE credit. More info/register. 1 CAE credit.

Survey 264
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Association Brain Food: 10.28.22

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Learn about trends impacting member engagement, member growth, measurements, outcomes, and sustainability. Hosts: Personify and Women in Exhibitions Network, North America Chapter. Maybe It’s Your Marketing. . How to Conquer Changes in the Digital Marketing Space. More info/register. Host: GrowthZone.

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Association Brain Food Weekly: 5.11.18

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Just what the association community thought would happen: America’s fastest-growing technology conference is leaving the U.S. Winning Email Strategy for your Events: It’s a Marathon, Not a Sprint. Ultimate Member Engagement: The Power of Data-Driven Decision Making. for Toronto. Tue 5/15 at 1 p.m.

DC 30
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Association Brain Food Weekly: 7.9.21

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Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. Member Engagement in 2021: How Associations are Navigating Engagement in the Post-Pandemic Environment. Makes more sense now.