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These casestudies illustrate the incredible possibilities that arise when mission-driven organizations are equipped with the right tools. Learn how to find and recruit diverse candidates, set clear expectations, and develop a transition plan. More info/register. More info/register. 1 CAE credit. More info/register.
Brain Food readers can earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.Over 1,000 association exec alums have already learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership.
Lessons in Advocate Recruitment to Ready You for 2025 From old-school traditional to the latest in social and AI technologies, learn the tactics and strategies you’ll need to position yourself and your program for advocacy success in the new year. More info/register. More info/register (ASAE members only). 1 CMP credit.
This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. The two decisions to accomplish this change were to focus on improving the membership value proposition and allocating significant budget dollars for an ongoing membership recruitment effort.
They explain why you’re having a tough time recruiting volunteers and how you can enhance the value of the volunteering experience. The seven biggest mistakes in membership recruitment. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Quick hits. More info/register.
The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. More info/register (must join Fridays@4 first, it’s free). Host: Fridays@4. Mon 2/8 at 11 a.m. – Wed 2/10 at 11 a.m. – CAE credits.
The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Live CaseStudy: How a Small Staff Association Produced an Engaging and Successful Virtual Meeting for 500 Attendees.
Data Integration: Ensure your data is collected, integrated, and optimized for analysis. Bill’s colleague Merritt shared an example: “We’re trying to find a way to repackage [casestudies] for easier consumption. AI-Powered Content Creation: Use AI tools to craft personalized messages for each segment.
As you strategize for the future, consider a few add-on tools to help you amplify the impact of your online community and strengthen your ability to meet the personalized needs of your members while driving association revenue, among other business objectives like recruitment and advocacy. Resource: Higher Logic + AACSB CaseStudy.
They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with casestudies of organizations that have successfully shifted their cultures. Hear about JP Moery’s his key account methodology, which can help chart unique sales opportunities for those companies associations seek to recruit.
The analysis gives insight into your operations, helping you determine if your organization is on the right track or moving in the wrong direction. Each successive type of analysis requires more complex tools than the former , with prescriptive analytics only available to those with access to an experienced data scientist. .
Recruiting and Retaining Association Members (and Driving Non-Dues Revenue) in the Virtual Event Era. Many associations believe that data cleanup challenges are holding them back or stopping them from meaningful data analysis. More info/register. Host: Web Courseworks. Courseworks Client Success Manager, Matt Harpold. 1 CAE credit.
7 Ways to Recruit and Retain Revenue Generating Talent During the Great Resignation. Learn how associations, nonprofits, and other purpose driven organizations can best leverage themselves when recruiting revenue generating talent in this unprecedented competitive market place. Tue 11/16 at 11 a.m. – CAE credits. . – 1 CMP credit.
Nonprofit VOTE’s analysis of 2022 midterm voter data found that people engaged by nonprofits were 10 percentage points more likely to vote than comparable voters who were not (56% vs. 46%). And the data shows it’s effective. For key underrepresented groups, the turnout boost was even higher.
CaseStudy: A Thriving Membership Organization. Unleash the Power of Market Testing in your Membership Recruitment. CaseStudy: A Thriving Membership Organization. CaseStudy. (9). Membership Recruitment. (4). Potential Analysis. (3). Steady State Analysis. (3). Publications.
The organizations reported varying levels of success, but after analysis, there are some clear takeaways. The most successful organizations were those that leveraged their networks of millennials via social media and ambassadors – those who can use their partners and passions to recruit support. Engage your millennials.
Learn how to conduct a cost analysis to quantify the financial implications of dirty data. Best of 2023: CaseStudies in Even Excellence Gain critical insights and learn from the successes (and failures) of the best events of 2023. Explore practical tips and strategies to initiate your data hygiene journey. More info/register.
Bring your own casestudies, observations and burning questions to share in this interactive “group therapy” session on the COVID-19 crisis. Carey Goryl, CAE, CEO, Association for Advancing Physician and Provider Recruitment. More info/register. Presenters: Kristi C. Eric Lanke, President/CEO, National Fluid Power Association.
Hear casestudies and ideas on how to use LinkedIn to drive membership and engagement. Learn how to analyze and visualize your existing data; identify which data to mine to improve your member’s experience; and determine a successful ROI on your collection and analysis of member data. Tue 2/20 at 3:30 p.m. – More info/register.
Coupled with cutting-edge educational opportunities, casestudies and white papers, these individuals are thought leaders in their field and light years ahead of their time.
Communication Audits, Analysis & Answers Conducting a communication audit of emails, websites, social media pages and other tools is an important exercise to ensure that your organization presents itself in a positive, on-brand voice. . Organizer: Cecilia Sepp, CAE, founder, Rogue Tulips Consulting Fri 9/20 at 4 p.m. 1 CMP credit.
Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. If you have strong returns from your recruitment efforts, you probably are not reaching your full market potential. Speaking Engagements. Speaking Engagements.
Retention is often a bigger challenge than recruitment for many associations, but a well-crafted incentive program can tip the scales in your favor. Referral Bonuses Incentivize current members to recruit their peers by offering a referral bonus. This could be a monetary reward, a gift card, or a discount on future membership fees.
Learn how to analyze and visualize your existing data, execute winning member-facing strategies, improve your member’s experience by mining the right data, and determine a successful ROI on your collection and analysis of member data. More info/register. Host: Impexium. Wed 7/25 at 1 p.m. – More info/register. Host: Higher Logic.
Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Labels: Member Benefits , Membership Recruitment. CaseStudy. (9). Publications.
Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. CaseStudy. (9).
Hear about the recently released PCMA white paper, The Power of Events , providing insights into adult learning behaviors and expectations, examples of digital event/engagement adoption models, and a five-year, live streaming casestudy from PCMA. A top concern among executives is their inability to recruit and retain talent.
For instance: If your goal is to grow membership , produce content that highlights the value of joining your association, such as testimonials, casestudies, and educational resources that showcase your expertise. Take time to consider how each piece of content supports your association’s broader goals.
Event management capabilities that help you plan and execute both public recruitment events and exclusive, members-only events. Data analysis and reporting features that provide insight into your organizations member data through custom dashboards and reports. Contact us today to request a demo and receive a free quote.
Current Trends in Policy and Politics Hear the latest quarterly analysis of trends in policy and politics. No plan, no progress. Good listens I love listening to smart people having interesting conversations. With podcasts, I’m like a ghost in the room. More info/register. to 2:45 p.m. 1 CAE/CMP credit. More info/register.
Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. Testing in membership recruitment allows your organization to market more efficiently. CaseStudy. (9).
The experience of the American Speech-Language-Hearing Association (ASHA) provides a great casestudy of the use of smart staff engagement processes and decision-making. ASHA experienced success on the employer/recruiter side as well. She recommends doing a competitive analysis every six to 12 months.
Member recruitment. Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. Hear casestudies of associations running efficient, effective research programs. Year-round attendee community.
Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. Hear best practices for recruiting new volunteers, managing your volunteer structure, addressing volunteer burnout, and ensuring that your program is best designed to work within your volunteers’ busy lives.
Although the redesigned magazine retained the long-form, researched casestudies, current news items and shorter business articles were added. HBR has also seen a 20 percent increase in newsstand sales (at about $16/issue) and significant growth for reprints and casestudy sales. Print subscriptions are stable at 240,000.
Over a million pieces of recruitment mail were analyzed that went out over several campaigns and there were over 10,000 paid responses. Nevertheless, it might be a worthwhile analysis to do for your marketing efforts. The efficiency of your marketing efforts can often be improved by doing some fairly simple data analysis.
Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. But answers to the question, “What types of analysis do you use to measure the effectiveness of your membership marketing campaigns?” Unleash the Power of Market Testing in your Membership Recruitment.
This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. When I do presentations on the need for innovation, I often share a comparison of Sears and Amazon as a casestudy. Find it on Amazon. Here is the lesson. Find it on Amazon.
Recruitment, Retention, and Engagement Trends. Unleash the Power of Market Testing in your Membership Recruitment. CaseStudy: A Thriving Membership Organization. CaseStudy. (9). Membership Recruitment. (4). Potential Analysis. (3). Steady State Analysis. (3). View my complete profile.
Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Labels: Membership Recruitment.
Unleash the Power of Market Testing in your Membership Recruitment. CaseStudy: A Thriving Membership Organization. CaseStudy. (9). Membership Recruitment. (4). Potential Analysis. (3). Steady State Analysis. (3). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile.
As you may recall, last year, our survey provided critical comparative data on how organizations recruit members, engage new members and renew their members. This year the report will add trend analysis and segment membership organizations by industry. Unleash the Power of Market Testing in your Membership Recruitment.
I think that even though every situation will be different, the book would have benefited from some casestudies that highlight the ROI and value that associations have achieved by deploying a successful social media strategy. I agree we need to back these concepts up with casestudies. CaseStudy. (9).
Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. Publications.
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