article thumbnail

5 Key Obstacles Holding Associations Back from Analytics Success

Association Analytics

The good news is that there are numerous free resources available for learning analytics, from Microsoft and Google certifications to university courses offered by places like Harvard or Yale. “You might really want that cluster analysis of all your customers… but instead you need to do something a little bit smaller.

Analysis 169
article thumbnail

What is CAE Certification for Association Professionals?

GrowthZone

In a snapshot, the purpose of the CAE certification is to : establish the body of knowledge; assess the level of knowledge ; encourage professional growth; formally recognize individuals who meet the requirements ; and. The benefits of CAE certification include: Individual. serve the public. GrowthZone is a proud CAE-Approved Provider.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Demand Is Growing for Certificate & Certification Programs

Membersuite

People prove their value by the certifications and certificates they’ve earned. Certifications and certificates are proof that someone is committed to the industry or profession. A Quick Primer on Certifications and Certificates. It’s not tied to a specific educational program, like a certificate is.

article thumbnail

Why Competitive Analysis Matters More Now

Associations Now

In a recent white paper, The Value of Conducting an Association Competitive Analysis , he and Mary Byers, CAE, lay out some of the situations where associations might compete. The post Why Competitive Analysis Matters More Now appeared first on Associations Now. Sponsors aren’t cutting their marketing budget.

article thumbnail

How Do You Measure The Value of Your Association's Products?

Association Analytics

For example, by looking beyond the sales numbers of an individual product and instead considering a market basket analysis (which product sales frequently occur together), you can gain important insights that would have been missed if the analysis stopped at the single product. What is the trend in sales over time?

Products 282
article thumbnail

Creating a Better Member Experience

Association Analytics

This analysis reveals an insight you can now act on to improve the member experience – consider reaching out to manager-level members to find out why they’re not renewing, or perhaps develop content specifically around their pain points and target them with personalized messaging during renewal period.

article thumbnail

Is Your Association Using Data to Increase Event Revenue?

Association Analytics

Is it getting a certification? Situation : We’ve looked at the trend analysis and it indicates that we are not projecting to make our registration goal. Important Tips: Please note that the analysis should be done for each of your events as they may attract different audience segments. This is a valuable group.

Revenue 318