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Certification requirements. Can an association require membership for certification? Someone shared an article from Pillsbury Law that explains the legal risk and consequences of tying membership to certification. and intangible benefits of certification (e.g., Receive a fresh perspective on the value of certification.
Pablo Picasso Membership requirement for certification. Many association professionals believe its okay to require membership for certification programs , but, as Apti points out, its definitely not. In fact, its illegal, on antitrust grounds, to tie membership to certification. Member recruitment. AI tools course.
Learn how to find and recruit diverse candidates, set clear expectations, and develop a transition plan. Analysis That Moves the Needle For association executives, leveraging the right analyses can make all the difference in achieving strategic objectives and driving operational improvements. More info/register. 1 CAE credit.
As the volume of business information exploded, sales ops has evolved into a more powerful data analysis and reporting unit that can provide critical insight on the following areas: Sales Process Optimization. Salesforce Recruitment, Onboarding and Training. Recruit, on board, and train sales staff. Performance Metrics Analyses.
Brain Food readers can earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.Over 1,000 association exec alums have already learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership.
Because skills are the new workforce currency , associations must focus on designing and delivering what members need: digital badges, certificates, and hands-on learning programs. Discover how to use data and feedback to understand volunteer needs and tailor recruitment and retention efforts. More info/register. 1 CAE credit. .
They explain why you’re having a tough time recruiting volunteers and how you can enhance the value of the volunteering experience. The seven biggest mistakes in membership recruitment. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Quick hits. More info/register.
During the Association Academys Association Artificial Intelligence Certificate Course , youll have hands-on time in class to learn how to use AI tools to create high-quality text, image, video, and other content. AI tools course. Earn one CAE credit for each live class you attend. . 1 CAE credit. More info/register.
Lessons in Advocate Recruitment to Ready You for 2025 From old-school traditional to the latest in social and AI technologies, learn the tactics and strategies you’ll need to position yourself and your program for advocacy success in the new year. More info/register. Location: Washington DC. More info/register. 1 CMP credit.
The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Host: Fridays@4. Host: ASAE.
With the right tools and strategies on your side, you can build out an approach to event planning that will always support these goals of recruitment and engagement. Encourage current members to volunteer for events or try and recruit others for you. Reminding them of the things they can gain from your association is key!
The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Host: Fridays@4. CAE credits.
Communication Audits, Analysis & Answers Conducting a communication audit of emails, websites, social media pages and other tools is an important exercise to ensure that your organization presents itself in a positive, on-brand voice. Organizer: Cecilia Sepp, CAE, founder, Rogue Tulips Consulting Fri 9/20 at 4 p.m. 1 CMP credit.
The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. More info/register.
Billhighway shares Elizabeth Engel’s advice for tackling this conundrum, including how to help chapter volunteers excel at member recruitment, engagement, and retention. Discover how to use data and feedback to understand volunteer needs and tailor recruitment and retention efforts. Podcast recommendations. Location: Alexandria VA.
Member recruitment. To attract young members , you must recruit in ways that make sense to them. Host: Certification Network Group Speakers: Alyssa Rulf Fountain, Ph.D., Learn how to conduct a cost analysis to quantify the financial implications of dirty data. More info/register. 1 CAE credit. . – More info/register.
Before developing a certification exam or any type of education program or pathway focused on a specific job role, you must do a job analysis. WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Audience avatar. 1 CAE credit.
From helping you create and manage a modern membership experience to supporting order processing, event management, and data analysis, Nimble AMS helps your entire organization. . As people become increasingly tech savvy, the association technology you have in place will affect your ability to recruit talented employees.?. Learn more.
Current Trends in Policy and Politics Hear the latest quarterly analysis of trends in policy and politics. No plan, no progress. Good listens I love listening to smart people having interesting conversations. With podcasts, I’m like a ghost in the room. . More info/register. Location: Chicago IL. More info/register. to 2:45 p.m. to 2:45 p.m.
Dabdub, Director for Admissions and Recruitment Affairs at the American Association of Veterinary Medical Colleges Josie Hernandez, IOM, Account Executive with Bostrom and President of Association Latinos Carol Martinez, Manager of Community Impact at Project Management Institute Ben Yzaguirre, M.Ed., More info/register. More info/register.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Looking Forward 2022 (Impact): Trends and Analysis. The certifications, licenses, certificates, and other credentials offered by your learning business can address the needs of both learners and employers. Host: Grype.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 7 Ways to Recruit and Retain Revenue Generating Talent During the Great Resignation. Association Insights Survey Part 2: Analysis and Action with Survey Data. Check out Cecilia’s Nonprofit Executive Spotlight series too.
Retention is often a bigger challenge than recruitment for many associations, but a well-crafted incentive program can tip the scales in your favor. Referral Bonuses Incentivize current members to recruit their peers by offering a referral bonus. This could be a monetary reward, a gift card, or a discount on future membership fees.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Recruiting and Retaining Association Members (and Driving Non-Dues Revenue) in the Virtual Event Era. Many associations believe that data cleanup challenges are holding them back or stopping them from meaningful data analysis.
Learn how to conduct a cost analysis to quantify the financial implications of dirty data. Host: Northstar Meetings Group Speakers: Robert Kenward, recruitment expert Dawn Penfold, president, Meetingjobs.com Elise Schoening (moderator), senior editor, Northstar Meetings Group Wed 12/13 at 3 p.m. More info/register. More info/register.
Association Brain Food readers can earn up to 10 CAE credits from Chris Gloede’s popular 10-week Association Academy Member Growth Certificate Course —only $499 with Brain Food promo code ACADEMY (a $50 discount). See the full course syllabus for more details.
By the way, he’s the director of certification and education at the Professional Pricing Society so he knows what he’s talking about. Learn how the panel of editors has been covering the pandemic, how they perceive the industry evolving, their analysis of their latest research, and what they expect for the future. Content audit.
Since events are one of the top membership recruiting methods, try coupling a trial membership with a discounted or free first event. . #4. The corporate version offers licensing deals for compliance, frontline, and introductory training; professional development; and certificate programs. The same principle works for memberships.
Recruiting young members. The latest MGI report disclosed how poorly associations are doing with young member recruitment. Host: Certification Network Group. Guest: Lisa Lockman, Assistant Director, Data Analysis and AMS Administration, Association for Psychological Science. Quick hits. More info/register.
They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support and evaluation. Learn the importance of item analysis, the role of feedback in exam development, and the need for test security. Membership marketing.
In the analysis stage, AARC examined what Swertinski calls “the forgotten member lifecycle.” The message delivered to them was: “Two steps and you’re back to class,” a reminder of the value of membership to medical professionals who need to maintain their certifications. Four Steps. Which is surprising, given the potential upside.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Carey Goryl, CAE, CEO, Association for Advancing Physician and Provider Recruitment. We’ll discuss where different data can live, which sources of data might be useful, and where and how you can collect it to be ready for analysis.
When asked what they believe are the top reasons members join their organizations, 67% of association executives said networking with others in the field, 42% said continuing education/professional certification, and 32% said accessing specialized and/or current information.
Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The spring cohort for their Association Facilitator Certificate Course begins on March 11. I’ve used data from Marketing General Inc.’s The 2024 survey is now open.
Learn how volunteer scenarios and training gap analysis can help your association identify the type of content you need to develop and offer to prepare chapter members for volunteering and leadership. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Volunteer training. 1 CAE credit.
Learn about digital content structures that work for recruitment, retention, and revenue. To implement a member engagement scoring analysis, the first step is to shift away from assumption-based thinking and towards evidence-based thinking. Host: Certification Network Group. Veronica Diaz, Ph.D., Wed 9/28 at 1 p.m. –
Now’s the perfect time to rejuvenate the activities that drive recruitment, engagement, and retention. One section of the study pulls together multiple data points for a gap analysis around member benefits. The analysis shows organizations are doing well in several areas that are important to members.
Member recruitment. Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. Host: Certification Network Group Speakers: Donald A. Year-round attendee community. More info/register.
The results they achieved in their Middle East region showed significant improvement within 12 months of implementing their new strategy in 2011: Growth in certification candidates of over 90%. Conducting statistical analysis of marketing interactions. Challenges to Growth. Creating lead nurturing programs based on prospect profiling.
Recruitment Modeling – Many factors serve as either positive or negative predictors of whether or not a member will join an association including previous buying behavior (frequency and recency), non-monetary interactions, list source, number of previous recruitment contacts, and company or personal demographics.
Break-even analysis and business ratios – Outlines your fixed costs relative to your profit to give insight into your revenue and potential costs against your growth and profits. Recruit your board. Recruit your staff. Your staff play a necessary role in recruiting, marketing, fundraising, organizing events and more.
Air Force as a Logistics Planner and Personnel and Recruitment Manager in the United Kingdom, staffing various Air Force facilities in the U.K. She is currently working on the Professional in Human Resources (PHR) certificate and hopes to start working on a master’s degree soon. Gait and Clinical Movement Analysis Society.
Do they hold a special certification or degree within your industry? Have they recruited other members, sponsors, volunteers or event speakers? This type of analysis can help you ascertain why they retain their membership. Is their membership about to expire? Have they taken any learning courses recently? Who is their employer?
ADDING NEW MEMBERS Providing value to attract and retain members remains the foundation of growing membership, but effective recruiting of new members remains critical. One method that shows promise in supporting recruitment efforts is paid digital marketing. The channels for reaching and inviting prospects to join are evolving.
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