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Closing the Communication Gap: Why Associations Need a Gap Analysis

Association Adviser

Today, associations are finding it increasingly necessary to optimize their communication strategies. Whether it’s engaging members, attracting new audiences, or maintaining relevance in their industries, associations must leverage effective communications to stay competitive.

Analysis 139
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A Century-Old Association Committed to Online Community and Data Analysis

Higher Logic

The natural next step was to create a secure online community to streamline communication, build new engagement, and increase participation within affinity groups. After a few years, AACSB saw how well the affinity groups used the community platform and decided to open the community to all members, without filtering by affinity group.

Analysis 252
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Association Brain Food: 11.1.24

Reid All About it

From standard operating procedures to communication styles and even long-range goals, we all have a lot to learn from each other. Analysis That Moves the Needle For association executives, leveraging the right analyses can make all the difference in achieving strategic objectives and driving operational improvements. 1 CAE credit.

Revenue 258
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Sales Operations Demystified: What It Is, Why It Matters, and How To Do It Right

Wild Apricot

As the volume of business information exploded, sales ops has evolved into a more powerful data analysis and reporting unit that can provide critical insight on the following areas: Sales Process Optimization. Maintenance of Communication and Collaboration Channels. Communication and Conferencing Tools. Process and Performance.

How To 404
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Association Brain Food: 1.31.25

Reid All About it

D2L describes how to design and implement an effective online learning strategy , including its vision and purpose, necessary resources and expertise, success criteria, communication plan, and assessment. Chief Communications Officer/Owner at CQbd Tue 2/4 at 12 p.m. Social media for associations. 1 CAE credit. More info/register.

Arlington 258
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Nonprofits that Sell Products or Services: 4 Considerations

NXUnite

Getting Attentions guide to nonprofit communications outlines three key aspects of a value proposition: audience needs, benefits received, and brand differentiators. Use your data to get as specific as possible regarding your ideal audiences demographic information, location, values, buying habits, and communication preferences.

Products 130
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Creating a Better Member Experience

Association Analytics

This analysis reveals an insight you can now act on to improve the member experience – consider reaching out to manager-level members to find out why they’re not renewing, or perhaps develop content specifically around their pain points and target them with personalized messaging during renewal period.