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Today, associations are finding it increasingly necessary to optimize their communication strategies. Whether it’s engaging members, attracting new audiences, or maintaining relevance in their industries, associations must leverage effective communications to stay competitive.
The natural next step was to create a secure online community to streamline communication, build new engagement, and increase participation within affinity groups. After a few years, AACSB saw how well the affinity groups used the community platform and decided to open the community to all members, without filtering by affinity group.
From standard operating procedures to communication styles and even long-range goals, we all have a lot to learn from each other. Analysis That Moves the Needle For association executives, leveraging the right analyses can make all the difference in achieving strategic objectives and driving operational improvements. 1 CAE credit.
As the volume of business information exploded, sales ops has evolved into a more powerful data analysis and reporting unit that can provide critical insight on the following areas: Sales Process Optimization. Maintenance of Communication and Collaboration Channels. Communication and Conferencing Tools. Process and Performance.
Getting Attentions guide to nonprofit communications outlines three key aspects of a value proposition: audience needs, benefits received, and brand differentiators. Use your data to get as specific as possible regarding your ideal audiences demographic information, location, values, buying habits, and communication preferences.
Leverage Artificial Intelligence for Data-Driven Insights AI-powered analytics can uncover member behavior trends, helping associations tailor their communications and offerings more effectively. This ensures that communications are relevant and valuable to each audience segment.
AI features are now more present within registration for personalized communications, within sourcing tools for more robust and consistent RFPs, and we look forward to more AI enhancements in onsite event technology. 42 percent of planners are using AI for matchmaking for attendees and sponsors.
Every year, The Community Roundtable releases the State of Community Management Report. It’s always filled with insightful analysis on how online communities, both internal and external, are making a difference. We pulled out 28 stats from this year's report that illuminate big community topics. Product usage.
Check out The Complete Guide to Twitter Hashtag Analysis 2021. August 12: The Communications Directors’ Guide to Repurposing Content with Kivi Leroux Miller. September 9: Creating Your Donor Communications Plan Master Class with Kivi Leroux Miller. Need help with your hashtag game? Have an interview for a new job coming up?
Inclusive Communications (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week, Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the worldand we have fun doing it! More info/register. Mon 1/20 at 8 a.m. 1 CAE credit. More info/register.
. – The Best AI Tools for Association Professionals in 2025 Cut through the noise and explore the top AI tools available today, breaking them down by their strengths in key areas: content creation, spreadsheet and data analysis, web search and research, team collaboration and productivity, and automation and workflow optimization.
Industry analysis for members. Per MGI’s membership benchmarking survey, members rely on their associations for in-depth industry analysis. The Community Check-In A weekly community chat on Slack for black professionals working in the events industry. More info/register. 1 CAE credit. More info/register.
Advanced Prompting Strategies Participants mastered sophisticated AI interaction techniques, including: The “4Ps” approach: Prime, Polish, Prompt, and define Preferred Output Chain-of-thought prompting for more nuanced and precise AI interactions Techniques to extract maximum value from AI tools Custom AI Solutions for Associations We (..)
Steps to Use Technology as a Growth Enabler: Invest in Member-Centric Technology: Focus on tools that enhance engagement, such as CRM platforms and personalized communication systems. Steps to Prioritize Member Engagement: Segment and Tailor Communications: Personalize messaging based on career level, interests, and past engagement.
We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.
Provide a Benefit Analysis ROI in Focus: While emotional appeals are powerful, it’s also crucial to underscore the tangible benefits. By providing a clear benefit analysis, you’re showcasing how every dollar spent on analytics can yield real returns. Let’s say you’re thinking of renovating a community park.
Boosting Member Retention: How to Keep Your Association Strong By Michelle Moser, Director of Marketing and Communication Member retention is necessary for any successful association. Deliver Consistent and Meaningful Communication Keeping members engaged requires ongoing, meaningful communication.
Speaking of Online Community Results, I also recently did an interview with Ben Martin on social media ROI, also known as “The Story of the $30,000 Tweet.” ” I think the key issue here is that, like with all marketing and communications efforts, ROI is cumulative.
your AMS, event registration system, your community platform, even spreadsheets). While wrangling all of this data into one place for analysis can be quite the challenge, it’s worth figuring out how to do it. At the same time, your analysis might show that members who attend your annual conference have a high renewal rate.
These tools are made for engagement: Marketing automation: When members join your association and you invite them to join your online community, they start pumping out behavior-based data through their online community interactions. You communicate where and when they can get what they want.
A subject line that communicates value and urgency will get people to open, while a CTA that encourages action will bring in registrations. Within the mobile app, you can also build communication with the attendees much more easily. As you draft your emails, focus on your subject lines and your CTAs.
Explore the trends and technologies your association can better monetize and/or innovate with so you can more effectively educate and communicate with your members, constituents, and the public. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd.
Identify Skill Gaps: Determine where training is needed, particularly in digital literacy and data analysis, to equip your team for success. Steps to Foster Continuous Improvement: Encourage Open Communication: Create an environment where feedback and new ideas are welcomed and valued.
Fri 2/26 at 10 a.m.* – The Nonprofit Communications Engine (NYSAE Engagement Lounge). The Nonprofit Communications Engine is a framework designed to help nonprofit leaders and associations build, refine, and optimize their organization’s ability to communicate effectively. 1 CAE credit. 1 CAE credit. More info/register.
Here’s Why You Should Do A Cost-Benefit Analysis Before Throwing Your Next Nonprofit Fundraising Event. October 7: Measuring Your Communications Work: How to Get Started with Kivi Leroux Miller. The post Mixed Links for Nonprofit Communicators – September 17, 2021 appeared first on Nonprofit Marketing Guide.
In this video , I delve into how artificial intelligence can transform association PR and communications strategies. From using AI for comprehensive media monitoring and analysis to optimizing press releases for greater engagement and SEO, the potential applications are vast.
your AMS, event registration system, your community platform, even spreadsheets). While wrangling all of this data into one place for analysis can be quite the challenge, it’s worth figuring out how to do it. At the same time, your analysis might show that members who attend your annual conference have a high renewal rate.
The data-driven business world requires companies to effectively communicate their data to make informed decisions. Raw data is difficult to interpret and even harder to communicate. The analysis gives insight into your operations, helping you determine if your organization is on the right track or moving in the wrong direction.
Naylor Association Solutions and Association Adviser are proud to present the 2024 Association Benchmarking Report, an in-depth analysis of the current trends, challenges, and progress shaping the association landscape.
Gain tips and tools to become more strategic, think more strategically and, even more importantly, communicate strategically. Learn how one association used personalized communications to gather data that boosted member retention, non-dues revenue, and year-round member engagement. More info/register. But how do you get it?
Communication breaks down. Tip for execution of strategy from @ aaronwolowiec : SPICE it up (Scan, Plan, Implement, Communicate, Evaluate) #asae14 LO3— Shelly Pfenninger (@shellypf) August 12, 2014. Conduct a SWOT analysis. Communicate. The framework continues with successful communication. Priorities clash.
Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. Dive deep into the critical points in measuring ROI so you can avoid overwhelming analysis paralysis. Bobby Kaighn, Director of Partnerships, Higher Logic. Wed 4/17 at 2 p.m. More info/register. Host: Hubb.
They have gained first-hand experience on communicating and collaborating remotely and are keen to use their experiences and skills to get their careers started. If you would like to be introduced to our students, please fill out our Digital Internship information form and we will start the matching process.
Presenters: Community IT President and CEO Johan Hammerstrom, CTO Matt Eshleman, Vice President for Operations Johanny Torrico, and Director of IT Consulting Steve Longenecker. A+ Strategies for C-Suite Communications (Alexandria VA Brown Bag). Presenter: Ed Barks, Communications Strategy Consultant and Author. 1 CAE credit.
Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Learn how to conduct a cost analysis to quantify the financial implications of dirty data. Member app. More info/register.
This leads to better communication, and over time, a more organized set up so you won’t be overwhelmed by where to go for the data you need in the moment. If the departments within your association are not communicating with one another about the data available, you might have an accessibility problem.
Chapter leader communication. This week, Billhighway writes about communicating with chapter leaders —the most amazing volunteers of all. They share guidelines on the best communication style, options for different types of virtual meetings with chapter leaders, and ways to provide chapter leaders with news, resources and advice.
The 4Cs or critical thinking, creativity, collaboration, and communication complement technology and will serve any organization well in competitive markets. Ask probing questions, consider a variety of opinions, including ideas that may be unpopular, and insist on objective analysis. Don’t waste valuable brain power.
Leverage automation to streamline member communication. You may find that some roles require more technical training, while others need support in strategic thinking or data analysis. But for these tools to be used effectively, staff need to understand how to harness them.
As you can see from the word cloud of responses, the job of a nonprofit communications director involves A LOT of different and disparate subjects. Here are some of the standout topics in the graphic: Data analysis, measurement, and reporting dashboards. Equity in communications work, de-centering whiteness, being more inclusive.
Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. marketing and communication professional. Presenter: Sheri Singer, President, Singer Communications. Megan Burke Roudebush, Fast Company ). Host: ASAE.
Utilizing everything from data analysis to updated new-member onboarding plans, these associations are dialed in on what is and isn’t working in their engagement strategy. Deeper analysis of new-member engagement level data. >> See Also: 11 Proven Communication Tactics to Increase Member Engagement. Get your copy of the.
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