Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

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Association Analytics

DECEMBER 15, 2022

While wrangling all of this data into one place for analysis can be quite the challenge, it’s worth figuring out how to do it. At the same time, your analysis might show that members who attend your annual conference have a high renewal rate. Analyzing this data is challenging as it typically resides in multiple systems (e.g.

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Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved.

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SBI

OCTOBER 23, 2024

Boosting Member Retention: How to Keep Your Association Strong By Michelle Moser, Director of Marketing and Communication Member retention is necessary for any successful association. Our services include everything from event strategy and marketing to logistics and post-event analysis, allowing you to focus on fostering valuable connections.

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Blue Sky eLearn

JUNE 23, 2017

Understand Your Market. Before setting pricing, it’s critical to understand your market. Conduct a market analysis to understand your competitor’s products and pricing, target market, market needs, and price range that market will bear for the value you’re offering. Try These On. Tracy King, MA, CAE.

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Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Learn how to conduct a cost analysis to quantify the financial implications of dirty data. Gen AI, Trust, and Your Marketing Engage with essential questions that will define your relationship with GenAI.

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Event Industry News

JANUARY 22, 2021

In response to market demand, AMR International has just launched its exhibition recovery tracker for organisers and investors. This new initiative provides a monthly quantitative view of how face-to-face exhibition activity is recovering across 15* major exhibition markets, by comparing it to pre-COVID event activity.

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Membership Marketing

JANUARY 10, 2019

And because of this, it is not surprising that as we track marketing efforts for hundreds of associations, their former members are often up to five times more likely to respond to a membership offer than never members. This same high level of responsiveness is found in analysis done in the for-profit world.

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Spark Consulting

MAY 5, 2014

Additionally—and this is where the behavioral data is paying off—members can buy one of three optional membership packages that offer extra benefits at a discounted rate. While the base dues rate is up about 8 percent to 10 percent overall, the package discounts mean a member’s “total spend” may go down. Click to enlarge.

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Membersuite

SEPTEMBER 10, 2022

You should reassess your existing membership model to see if it’s still meeting the needs and preferences of your market. It’s a good time to also expand membership to new market segments by offering something different. A trade association’s market has companies of different sizes, budgets, and membership goals. .

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YourMembership

MARCH 20, 2012

Launching any number of these programs requires planning, analysis and ultimately marketing. If you’re not marketing the events they’re sponsoring, they won’t likely renew with you. Whatever you decide is the most beneficial source of non-dues revenue for your association, planning and marketing are essential.

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Reid All About it

JUNE 21, 2024

On the plus side, they explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. The outlook for associations is optimistic, per Marketing General Inc.’s AI and events. Association trends. More info/register.

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NXUnite

JUNE 14, 2024

ABC analysis. Knowing these periods allows you to strategically time your marketing efforts , ensuring that you offer discounts and promotions when customers are likely to buy. Discounting and promotions. If you need to move products that haven’t sold, discounting and promotions are the way to do it.

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Reid All About it

FEBRUARY 5, 2021

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Community manager survey.

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Aaron Wolowiec

AUGUST 30, 2016

Associations provide niche education – via credentialing and certification – something most grads won’t have entering the market. trillion market (the current level of student debt in the U.S.) But associations should move quickly, while the landscape is changing, Engel said. “We For-profits and venture capitalists see a $1.23

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Aaron Wolowiec

AUGUST 30, 2016

Associations provide niche education – via credentialing and certification – something most grads won’t have entering the market. trillion market (the current level of student debt in the U.S.) But associations should move quickly, while the landscape is changing, Engel said. “We For-profits and venture capitalists see a $1.23

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Nonprofit Marketing Guide

NOVEMBER 17, 2020

And in their 2018 year-end analysis , M+R also found that nonprofits who saw their list size drop year-over-year (because they actively managed their lists, dropping the unengaged) also saw better returns: a 26% improvement in response rate and a 2% improvement in email revenue. Discounted tickets, new merch, etc). (

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MemberClicks

SEPTEMBER 27, 2024

From financial perks like discounts and referral bonuses to exclusive events and professional development opportunities, well-designed incentives can significantly boost your membership numbers and foster a stronger sense of community. This could be a monetary reward, a gift card, or a discount on future membership fees.

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Higher Logic

FEBRUARY 26, 2019

Try any of these five tactics: Automate your marketing tactics for continuing education. Automate your marketing tactics for continuing education. Automate your marketing strategy so that your members are targeted with relevant information when they’re most likely to be interested in it. Better data analysis of LMS usage.

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Protech

FEBRUARY 26, 2025

In exchange for this loyal, recurring support, associations offer members benefits like exclusive experiences, invitations, discounts, and even free items. Here are a few reasons we recommend investing in membership management software: The membership management software market is growing and is projected to reach $7.4 billion by 2032.

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WBT Systems

APRIL 25, 2017

Skills gap theorists say that formal education isn’t preparing enough candidates for specialized high-skill, high-growth jobs such as data analysis, user experience design and software programming. These persistently unfilled positions are attributed to an unfortunate and somewhat ironic phenomenon called the “skills gap.”.

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Blue Sky eLearn

JULY 24, 2019

Focus on your social media marketing strategies. Having the capability to gather registration data from each event for analysis will help with future events! We have less patience than ever for websites and online tools that don’t work well on smaller screens, and this is especially true for younger audiences. Data management.

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Reid All About it

DECEMBER 1, 2023

6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Host: MeetingsNet Speakers: Brooke Gracey, Director, Demand Generation, and Carisa Bartelt, Manager, Industry Marketing, Cvent Wed 12/6 at 5 p.m. 1 CAE credit. More info/register.

Strategy 275

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AMR Management Services

JULY 6, 2011

Implementing a Successful Cause Marketing Campaign. Drake & Company recently donated 100 hours of staff time to build a cause marketing program for the Chesterfield Arts “Make Your Mark” levee mural project, held June 4. Enter Cause Marketing. How to Create a Content Marketing Strategy. CONTRIBUTORS.

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Forj

MAY 18, 2021

Dr. Tatonetti then goes on to explain the importance of market research and testing, and how it must be one of the first things an association completes when determining product pricing. In the end, marketing and pricing go hand in hand, as well as communicating the value of the product. He says as early as possible. “It’s

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Association Success

MARCH 12, 2019

This includes development and maintenance of the organizational strategy and the data, research and analysis used for decision-making. This team operates as a marketing and sales engine, bringing members and business partners into our funnel , converting them into paying members and customers of the organization. Acquisition Team.

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Membership Marketing

MARCH 31, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing Response Rates by State. Nevertheless, it might be a worthwhile analysis to do for your marketing efforts.

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Mizz Information

MARCH 21, 2018

10 Free or Cheap Digital Marketing Tools. Great daily deals on digital marketing tools : AppSumo. It offers heatmaps to help you visualize user flow, visitor recordings to show what your visitors see, form analysis and a bunch of other features that go well beyond what Google Analytics offers. Free email builder: BEE.

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Membership Marketing

MARCH 9, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. ASAE Marketing, Membership & Communications Conference. Membership Marketing Benchmarking Report. Speaking Engagements.

Marketing 40

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Eric Lanke

JUNE 22, 2019

Given our analysis of the marketplace, there are 250 companies that are eligible for manufacturer memberships in our association, and who would find value in the member benefits we offer. In my association’s space, the Breakthrough Objectives translate most easily to the Idealized States of our Success Metrics.

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Membership Marketing

AUGUST 21, 2012

It is a glossary of membership marketing terms linked to past posts that I have done over the years. I have called it "Membership Marketing from A to Z". Discounting Membership Dues. Hiring Marketing Help. Market Expansion Strategy. Marketing Plan. Steady State Analysis. Test Marketing.

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Membership Marketing

JULY 26, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Yes Marketing Works. For marketers, the challenge comes when you do not have a marketing history on which to build your projections.

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A2Z Events

NOVEMBER 22, 2024

For your event to get the attention it deserves to attract the attendees you need, a marketing strategy to cut through the chaos is necessary. This blog post will provide fourteen creative event marketing ideas to boost your events visibility and drive the registrations and attendance your event needs to maximize your return on investment.

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Membership Marketing

JUNE 20, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?”

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Membership Marketing

MARCH 27, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Helpful Membership Marketing and Management Resources. Membership Marketing Benchmarking Report. Speaking Engagements.

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Membership Marketing

SEPTEMBER 13, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The 2011 Membership Marketing Benchmarking Report Now Available as a Free Download. Membership Marketing Benchmarking Report.

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Membership Marketing

JUNE 1, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. ASAE 2010 Marketing & Membership Conference. My company, Marketing General, Inc. My company, Marketing General, Inc.

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