Remove Analysis Remove Discount Remove Strategy
article thumbnail

Event Marketing Strategy 101: A Step-by-Step Guide

A2Z Events

The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy? Email campaigns.

article thumbnail

Is Your Association Using Data to Increase Event Revenue?

Association Analytics

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Situation : We’ve looked at the trend analysis and it indicates that we are not projecting to make our registration goal. We send a discount code vs. promoting what’s new at the next event.

Revenue 318
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Nonprofits that Sell Products or Services: 4 Considerations

NXUnite

Track customer purchases to offer them perks, send personalized marketing messages, and create custom discounts for upcoming marketing campaigns. Based on your prior analysis, create messages that align with your audiences preferences. Do they want convenience, a good deal, or unique offerings? Distribution.

Products 130
article thumbnail

Continuing Education Offerings: 5 Engagement Strategies

Higher Logic

In order to help organizations make the most of their continuing education technologies, we’ve collected our favorite strategies. Automate your marketing strategy so that your members are targeted with relevant information when they’re most likely to be interested in it. Foster a sense of community. Integrate your software solutions.

Education 149
article thumbnail

The Pricing Predicament

Mary Byers

Michael also recommends a centralized pricing strategy for associations, recognizing that some items will be loss leaders while others contribute to the bottom line. The pricing predicament is best solved by having a pricing strategy in placeone thats association wide, tangible and regularly reviewed and revised if/as needed.

Price 130
article thumbnail

Association Brain Food: 12.8.23

Reid All About it

Mark Lowry at Association Analytics shares helpful member retention strategies. The Data Bunch will cover must-have insights and strategies from data governance to analytics. Learn how to conduct a cost analysis to quantify the financial implications of dirty data. Member retention. Zoom fatigue. More info/register.

Strategy 281
article thumbnail

Boosting Member Retention: How to Keep Your Association Strong

SBI

Whether it’s access to exclusive content, networking opportunities, professional development, or discounts on events and services, member benefits should be clearly communicated and regularly delivered. SBI’s Solution: We leverage technology and innovative engagement strategies to help you build a strong community—both online and offline.

How To 52