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Survey: Spike in Use of AI in Email Marketing 

Associations Now

A new survey of email marketers reveals an explosion of use of AI, with plenty of room for growth in the future. The report by email marketing firm RPE Origin , released earlier this month, is based on a survey of more than 100 enterprise marketing professionals about their email practices.

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Association Brain Food: 1.10.25

Reid All About it

Membership Monday: Email Marketing Tips and Tricks for Associations Ambers done 40 email platform audits on association accounts this past year, and there’s one consistent theme: they all needed to apply email design best practices and do testing to ensure it’s what their members want. More info/register.

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How to Get Your Email Marketing in Shape for Year-End Campaigns

Nonprofit Marketing Guide

M+R’s 2019 end-of-year fundraising season wrap-up also revealed that many nonprofits struggled to get their email appeals into inboxes. .

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Upskilling Your Workforce: Preparing for the Future of Associations 

.orgSource

From using basic digital tools like email marketing platforms and CRM systems to understanding how AI and data analytics work, your team needs to be proficient in the technologies that power your association. You may find that some roles require more technical training, while others need support in strategic thinking or data analysis.

Tools 88
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17 Essential Email Design Tips + Inspiration for the Non-Designer

Higher Logic

I’m not here to tell you exactly what the best email design is (that’s pretty subjective anyway), but I am here to strengthen your knowledge of the basics with critical tips and inspiration based on my experience as an email marketer in the association and B2B demand generation world.

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Email Marketing: 3 Ways To Drive Results

CMA Solutions

Welcome to email marketing. The average conversion rate is 1.22%, according to Barilliance , which is almost one sale for every 100 emails. billion emails will be sent and received today and every day this year. billion daily emails in 2025. How Can I Write Better Subject Lines for Emails? Use Numbers.

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How to increase registration for your virtual events

Association Success

Many associations are concerned about sending “too many” emails and messages and coming off as spammy. But did you know that research shows automated emails get 119% higher click rates than emails that aren’t part of your automation workflow?

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