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Survey: Spike in Use of AI in Email Marketing 

Associations Now

A new survey of email marketers reveals an explosion of use of AI, with plenty of room for growth in the future. The report by email marketing firm RPE Origin , released earlier this month, is based on a survey of more than 100 enterprise marketing professionals about their email practices.

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How to Get Your Email Marketing in Shape for Year-End Campaigns

Nonprofit Marketing Guide

M+R’s 2019 end-of-year fundraising season wrap-up also revealed that many nonprofits struggled to get their email appeals into inboxes. .

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Event Marketing Strategy 101: A Step-by-Step Guide

A2Z Events

Email Marketing Practices Email marketing should also play a cornerstone role in your event promotion. As you build your email list, you have gathered some information about people and their priorities. All these types of posts will create engaging content that builds anticipation.

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Upskilling Your Workforce: Preparing for the Future of Associations 

.orgSource

From using basic digital tools like email marketing platforms and CRM systems to understanding how AI and data analytics work, your team needs to be proficient in the technologies that power your association. You may find that some roles require more technical training, while others need support in strategic thinking or data analysis.

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Email Marketing: 3 Ways To Drive Results

CMA Solutions

Welcome to email marketing. The average conversion rate is 1.22%, according to Barilliance , which is almost one sale for every 100 emails. billion emails will be sent and received today and every day this year. billion daily emails in 2025. How Can I Write Better Subject Lines for Emails? Use Numbers.

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How to increase registration for your virtual events

Association Success

Many associations are concerned about sending “too many” emails and messages and coming off as spammy. But did you know that research shows automated emails get 119% higher click rates than emails that aren’t part of your automation workflow?

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5 Benefits of an AMS with a Built-In Data Warehouse

Membersuite

Since an AMS is at its essence a database, find out what kind of reporting and analysis you can do with the AMS alone, and what you’ll have to rely on other software to do. This option expands your data analysis capabilities and increases your team’s access to reports and dashboards. The Difference Between a Data Warehouse and An AMS.

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