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As you start thinking about your next event, we will walk you through the steps to creating an effective event marketing strategy. What is an Event Marketing Strategy? An event marketing plan is critical to your preparations, regardless of whether you are planning a corporate event, trade show, webinar, or conference.
With marketing being more metric-driven than ever before, the importance of understanding how your organization measures up has escalated. Learn about key findings, including marketing automation performance metrics, from the Informz 2017 Association EmailMarketing Benchmark Report. 1 CAE credit. More info/register.
They also work closely with the heads of data analysis and IT. The digital strategy leader is responsible for developing, overseeing, and sharing throughout the organization these digital initiatives: Integrated marketing strategy. Style guide: Establish guidelines for all staff that ensure consistency in voice and branding.
Determining how often you should send text messages and what type of content resonates best with supporters will require some testing and strategic analysis. Make sure that all elements of your website are accessible by regularly reviewing the Web Content Accessibility Guidelines. Monitor metrics.
While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, emailmarketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.
While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, emailmarketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.
Identify your target audience Research and analysis: Begin with detailed market research to understand who your potential members are. Your chosen model should allow room for growth and adjustments based on feedback and changing market dynamics. Don’t worry too much though, you can always tweak your model going forwards.
Competitive analysis: Take a look at similar communities in your niche. While you shouldn’t directly mimic others, understanding the market standard gives you a starting point. Emailmarketing: Reach out to your existing subscriber base. Assess the tangible and intangible benefits members receive.
Delve into your potential clients’ world through surveys, interviews, and social media analysis. Utilize tools for scheduling, emailmarketing, and client management to streamline processes, allowing you to focus more on coaching and less on administrative tasks. Stay current The technology landscape is ever-changing.
Navigating the Impact on Associations from New Executive Orders Hear a detailed analysis of President Trumps executive orders and their potential implications for associations. Hear about real-world examples for leveraging data from your emailmarketing, community, AMS, educational programs, and more. More info/register.
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