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Event Marketing Strategy 101: A Step-by-Step Guide

A2Z Events

As you start thinking about your next event, we will walk you through the steps to creating an effective event marketing strategy. What is an Event Marketing Strategy? An event marketing plan is critical to your preparations, regardless of whether you are planning a corporate event, trade show, webinar, or conference.

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Association Brain Food Weekly: 7.28.17

Reid All About it

With marketing being more metric-driven than ever before, the importance of understanding how your organization measures up has escalated. Learn about key findings, including marketing automation performance metrics, from the Informz 2017 Association Email Marketing Benchmark Report. 1 CAE credit. More info/register.

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Unpacking an Association’s Digital IT Bag

Delcor

They also work closely with the heads of data analysis and IT. The digital strategy leader is responsible for developing, overseeing, and sharing throughout the organization these digital initiatives: Integrated marketing strategy. Style guide: Establish guidelines for all staff that ensure consistency in voice and branding.

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How to Successfully Reach Donors Across Multiple Channels

Achieve

Determining how often you should send text messages and what type of content resonates best with supporters will require some testing and strategic analysis. Make sure that all elements of your website are accessible by regularly reviewing the Web Content Accessibility Guidelines. Monitor metrics.

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25+ Member Newsletter Tips and Ideas for Better Campaigns

MemberClicks

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

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25+ Member Newsletter Tips and Ideas for Better Campaigns

MemberClicks

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

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Learn How To Build A Successful Membership Website

Disciple Media

Identify your target audience Research and analysis: Begin with detailed market research to understand who your potential members are. Your chosen model should allow room for growth and adjustments based on feedback and changing market dynamics. Don’t worry too much though, you can always tweak your model going forwards.

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