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Association Brain Food: 12.6.24

Reid All About it

Now its time to review the current state and future use of AI in credentialing, including content ownership, intellectual property for AI-generated content, and applications in marketing. Discuss variables that hotels consider when reviewing your overall business value. 1 CAE credit. 1 CMP credit. More info/register.

Content 213
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How to increase registration for your virtual events

Association Success

But did you know that research shows automated emails get 119% higher click rates than emails that aren’t part of your automation workflow? Analysis done by Campaign Monitor , an email marketing automation software, found that following up with email positively impacts event registrations.

How To 178
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5 Benefits of an AMS with a Built-In Data Warehouse

Membersuite

Since an AMS is at its essence a database, find out what kind of reporting and analysis you can do with the AMS alone, and what you’ll have to rely on other software to do. This option expands your data analysis capabilities and increases your team’s access to reports and dashboards. The Difference Between a Data Warehouse and An AMS.

Analysis 142
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Email Marketing: 3 Ways To Drive Results

CMA Solutions

Welcome to email marketing. The average conversion rate is 1.22%, according to Barilliance , which is almost one sale for every 100 emails. billion emails will be sent and received today and every day this year. billion daily emails in 2025. How Can I Write Better Subject Lines for Emails?

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Top technology trends to help your association personalize the member experience

Nimble AMS

Personalization efforts are being extended across multiple channels and touchpoints, including webpages, mobile apps, social media, email marketing, and customer support, to provide a consistent and seamless user experience. User-generated personalization. Voice and conversational personalization.

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Association Brain Food: 1.26.24

Reid All About it

Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what email marketers and their IT colleagues need to do. More info/register. 1 CAE credit. More info/register.

Survey 264
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Association Brain Food Weekly: 1.7.22

Reid All About it

First, she asks you to review 2021 and then think about your life in 2022 and beyond. Stowe Boyd shares excerpts from a Harvard Business Review article about three creativity fallacies , including practical advice for preventing brainstorming sessions from going off the rails. Email marketing automation software.