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Focus on Millennial Learners to Benefit Members of All Ages

WBT Systems

There are countless articles describing how we need to change the way we deliver learning to attract and engage millennial learners, but many of these articles seem to forget that organizations must deliver learning to learners across multiple generational groups. Do millennial learners prefer different types of training?

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The millennial mantra: give

Aaron Wolowiec

And millennials are taking note. According to the plethora of research on millennial behavior, Gen Y embraces social responsibility. At the same time, millennials believe in giving back – but not necessarily with money. The researchers studied nine organizations to learn how they engaged millennials in their campaigns.

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Study: Podcast Listeners Skew Millennial, Use Lots of Social Media

Associations Now

A new study presented at the National Association of Broadcasters’ NAB Show this week highlights that millennials ages 25 to 34 represent the largest age group for podcasts, at 33.8 percent, with older millennials and Generation Xers ages 35 to 44 not far behind at 20.1

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Marketing Study: Think Beyond Millennials, Gen Z

Associations Now

The marketing agency Zenith lays out a useful contrarian take on ad targeting: We might be past the point where millennials and Generation Z are worth all the attention. Hence why you feel like you can’t get away from reading about millennials and Generation Z. So what do you target for instead?

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When Millennials Take Over by Jamie Notter and Maddie Grant

Eric Lanke

Well, they are the things that Millennials look for in the workplace. Indeed, as the provocative book title suggests, they are not just the things Millennials look for, they are the way Millennials will shape and run things when they are in charge. And what are those guiding principles?

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The Myth of Generation Z

Jamie Notter

I see a lot written these days about this mysterious new generation that follows the Millennials, often called Generation Z. They peg the Millennials starting in 1982, with an end date of 2004 (though they are quick to note that it’s hard to pick an exact end date when you are still close to it). Absolutely! image credit.

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Associations play an important role in higher education

Aaron Wolowiec

The whitepaper offers seven keys to the shift in thinking, which I encourage you to read in detail (page 28) and offers suggestions for conducting workplace analysis (pages 28-29). Finally, some advice for millennials reading this: “You have personal power and more options than you have ever had. We can do better.”.

Education 180