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Sales ops originally functioned as a small team of number crunchers who executed financial analyses, reporting, and sales forecasting. As the volume of business information exploded, sales ops has evolved into a more powerful data analysis and reporting unit that can provide critical insight on the following areas: Sales Process Optimization.
Member recruitment. YourMembership describes 13 tactics used by small-staff associations to attract and recruit new members. Get a clear, data-driven analysis of budgets, spending trends, supplier relationships, and shifting planner priorities not just in North America, but in EMEA and APAC as well. AI tools course.
This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, value of credentials, diversity, and changing workforce roles. Member workplace challenges. More info/register. More info/register.
Solid data analysis and reporting are some of the best ways to show the value of the work you do and prove that your organization is getting a great return on their investment. Now you’re saying, “but Marisa…reporting is the hard part.”). Take Your Marketing Reporting to the Next Level. But it doesn’t have to be!
Brain Food readers can earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.Over 1,000 association exec alums have already learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership.
Adrian Segar highlights findings from Freeman’s Trends Report Q4 2024. He shares the report’s discoveries about the disconnects between what planners think attendees value and what attendees really value. They also describe finance-related issues that might come up during the project. Attendee value. 1 CAE credit.
They go into detail on items that belong on your list: reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change. The report describes how experts expect AI to profoundly reshape human traits and behaviors by 2035. .
A key aspect of recruiting talent is being transparent and doing your due diligence to solidify compensation for specific roles. Recruitment is becoming increasingly competitive, making it crucial to be up-to-date with the latest trends, particularly being upfront about salary ranges when screening and interviewing candidates. .
The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Come with a curious mind, participate in a live Q&A, and leave with real-life examples and tips you can modify to tackle your most challenging recruitment dilemmas.
Since an AMS is at its essence a database, find out what kind of reporting and analysis you can do with the AMS alone, and what you’ll have to rely on other software to do. This option expands your data analysis capabilities and increases your team’s access to reports and dashboards.
Provide a Benefit Analysis ROI in Focus: While emotional appeals are powerful, it’s also crucial to underscore the tangible benefits. By providing a clear benefit analysis, you’re showcasing how every dollar spent on analytics can yield real returns. That’s the power of analytics.”
Utilizing everything from data analysis to updated new-member onboarding plans, these associations are dialed in on what is and isn’t working in their engagement strategy. Deeper analysis of new-member engagement level data. Engaged members renew, recruit new members, all of which allow more time for new member recruitment.
For their 2024 State of Associations Member Experience (MX) report , Forj surveyed over 1000 association members about membership expectations and experiences. The report offers advice on elevating MX, such as adopting an agile mindset and rethinking your approach to learning if you want to outpace the competition. . – 1 CAE credit.
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The analysis gives insight into your operations, helping you determine if your organization is on the right track or moving in the wrong direction. Each successive type of analysis requires more complex tools than the former , with prescriptive analytics only available to those with access to an experienced data scientist. .
Before developing a certification exam or any type of education program or pathway focused on a specific job role, you must do a job analysis. WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Frankly, we’re smarter about it now.
A report from the American Institute of CPAs and Oracle shows how finance leaders are embracing a new finance model, as well as the skill sets required of their teams. The report describes the three key attributes that CFOs and their teams need to implement a new operating model.
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A new report from McKinley Advisors got me thinking about the role of membership in associations. You’ll nod along as the report describes challenges (especially #2) we’ve put up with for way too long. s 2024 Association Economic Outlook Report. Too often, membership “just is.” Association trends. Host: ASAE Wed 6/26 at 3 p.m.
How can employers recruit the “right” millennial for their company? Achieve was wrapping up a very successful recruitment campaign, and Jeremy reached out to see if I had any tips for how he could improve his initiatives. There is no “one way” to recruit and retain millennials. It begins with an effective recruitment campaign.
The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants. More info/register. Host: Impexium. Wed 1/23 at 2 p.m. Accountability and Difficult Conversations (Washington DC).
After collecting and synthesizing the data, he’ll share a report summarizing the ideas submitted. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Engagement boxes.
CB Insights reports on 20 industries that 5G will transform. MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Dive deep into the critical points in measuring ROI so you can avoid overwhelming analysis paralysis. Wed 4/17 at 2 p.m. More info/register.
Data Integration: Ensure your data is collected, integrated, and optimized for analysis. ” Key components of this approach include: Segmentation: Divide your audience based on demographics, behaviors, and preferences. AI-Powered Content Creation: Use AI tools to craft personalized messages for each segment.
2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. The channels that associations use for membership recruitment and engagement show the most significant change. In 2009, 46% of participants said that direct mail was the most effective membership recruitment channel.
Learn how emerging reporting and tracking capabilities will help your event marketing team(s) better translate your event metrics and making future event decisions. Hear about JP Moery’s his key account methodology, which can help chart unique sales opportunities for those companies associations seek to recruit. More info/register.
Billhighway shares Elizabeth Engel’s advice for tackling this conundrum, including how to help chapter volunteers excel at member recruitment, engagement, and retention. Hear the findings from the recently released 2024 State of Association Member Experience Report and put your knowledge to the test. Podcast recommendations.
7 Ways to Recruit and Retain Revenue Generating Talent During the Great Resignation. Learn how associations, nonprofits, and other purpose driven organizations can best leverage themselves when recruiting revenue generating talent in this unprecedented competitive market place. Presenters: Kate Ackley, Reporter. CAE credits.
Nonprofit VOTE’s analysis of 2022 midterm voter data found that people engaged by nonprofits were 10 percentage points more likely to vote than comparable voters who were not (56% vs. 46%). A 2023 Independent Sector report indicates that just 13.8% And the data shows it’s effective.
Member recruitment. To attract young members , you must recruit in ways that make sense to them. It seems weird to report on Thanksgiving dishes more than a week later, but I feel strangely obliged. Learn how to conduct a cost analysis to quantify the financial implications of dirty data. 1 CAE credit. . –
Those conversations led to the Washington Area Women’s Foundation ’s (WAWF) report Thrive As They Lead: Advancing the Infrastructure to Support Black Women Leaders in the D.C. While the report focuses on one region, the factors behind this attrition have implications for the entire sector.
They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support and evaluation. My kitchen report this week will only interest you if you’re looking for fish recipes. Membership marketing. Jessica Stillman, Inc.
Recruiting and Retaining Association Members (and Driving Non-Dues Revenue) in the Virtual Event Era. Many associations believe that data cleanup challenges are holding them back or stopping them from meaningful data analysis. Key Insights From The 12th Annual Membership Marketing Benchmark Report. More info/register.
Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Learn how to conduct a cost analysis to quantify the financial implications of dirty data. Mobile apps. More info/register.
MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Membership trends. Membership budget. Membership engagement. Your AMS should be the utility player on your membership team.
Membership chairs perform a lot of duties, the main ones including recruitment, engagement, and retention … as well as reporting on how well each of these activities goes. Membership Recruitment Prime among membership chair responsibilities is the task of developing strategies for attracting new members.
by Justin Germain, Works in Progress A devastating bipartisan report on global threats and American weakness is met with indifference by both parties and candidates. | Hear about a simple framework to formulate your digital ad strategy and how to set up, manage and report on the results of your campaigns in HubSpot. More info/register.
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Talbot looks at tools that can help with marketing automation and analysis and suggests several marketing strategies your group should consider. The bot, called Onliner, steals banking information, reports The Verge. The post Thursday Buzz: Recruit the Right Microinfluencer appeared first on Associations Now.
Outdoor Recreation’s contribution is now regularly reported by the Bureau of Economic Analysis and the Department of Commerce. The organization also collaborated through the Outdoor Recreation Industry Roundtable to achieve recognition for the Industry’s contribution to the U.S.
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