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Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Similarly, analyzing your event data from many angles can lead to a major impact on revenue. Situation : We’ve looked at the trend analysis and it indicates that we are not projecting to make our registration goal.
If you’re like most associations, it’s likely that your member dues have been in decline and that means you’ve got to look at other ways to make up for that difference, Diversifying revenue streams is key to long-term success, but your association doesn’t need to look far for solutions.
As you strategize for the future, consider a few add-on tools to help you amplify the impact of your online community and strengthen your ability to meet the personalized needs of your members while driving association revenue, among other business objectives like recruitment and advocacy. Resource: Higher Logic + AACSB Case Study.
Achieving a stable membership will increase your association’s revenue growth and make it easier to recruit new members. This is where establishing strong member retention strategies comes into play. This is critical for proper analysis and strategy refinement. Your members are the foundation of your association.
Improving the Bottom Line with Non-Dues Revenue. While I’m not going to weigh in on either side (that is a decision best made by individual associations on a per case basis), what does become even more important is alternate forms of non-dues revenue. Buyer’s guides are also a popular way to increase non-dues revenue.
This often overlooked and sometimes under-appreciated department uses data to drive strategy, best practices to guide training, and technology to hack success. In the guide, Matt described the different stages — based on annual recurring revenue (ARR) — at which companies should hire its sales ops people. Sales Ops: Table of Contents.
What is a SWOT Analysis? Taking time to regularly analyze these factors is an important part of strategic non-profit planning and analysis. Organizations often use SWOT to determine if a project or strategy can be successful and/or is worthwhile. How to Conduct a SWOT Analysis? For a general analysis, keep it simple.
Online learning strategy. D2L describes how to design and implement an effective online learning strategy , including its vision and purpose, necessary resources and expertise, success criteria, communication plan, and assessment. Joanna Pineda of Matrix Group International describes strategies for mitigating the membership cliff.
It’s always filled with insightful analysis on how online communities, both internal and external, are making a difference. Online Community Strategy. Want to level up your community strategy? Online Community Strategy. 22% have no documented strategy. 24% have a draft strategy. Revenue growth.
Mobile engagement strategy. Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Education revenue. Why do content strategies fail —and what can you do about it? Coincidence?
James Young at Product Community shares ten revenue-generating product ideas. He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Here’s more advice on building a culture of learning and experimentation from Adam Grant at Strategy+Business.
On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. They identify six common mobile engagement strategies and share tactics for implementing them.
They describe strategies for applying game mechanics to influence attendee behavior , including incentives and technology that help you achieve event goals. Industry analysis for members. Per MGI’s membership benchmarking survey, members rely on their associations for in-depth industry analysis. Event gamification. 1 CAE credit.
Many members are struggling financially because they’ve been laid off, had their budget cut, or suffered revenue losses. Association websites compete with for-profits, media, and other associations for eyeballs, mindshare and even revenue. From Virtual Events to Real Revenue. Affordable membership. Chapter bright spots.
Impexium dives deep into proven strategies for membership renewals. The latest research report from Halmyre Strategies describes emerging challenges as a new generation enters the workforce : burnout, retention, customer demands, declining value of credentials, and changing roles. Membership renewals. Next-gen workplace challenges.
exam preparations, eligibility, exam content outline, study strategies, practice questions, tips, and advice, etc.) – Maximize Your Investment and Post-Event Potential: Turning Your Content Into Revenue Streams and Member Value With proper planning, your annual conference can fill your content calendar while generating non-dues revenue.
Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. Association strategies. They suggest seven strategies that will position your association to deliver value , and preserve and strengthen member and customer engagement and loyalty. Quick hits.
Especially in associations, analytics can provide invaluable insights, guiding strategies and shaping outcomes. Provide a Benefit Analysis ROI in Focus: While emotional appeals are powerful, it’s also crucial to underscore the tangible benefits. However, the trick is to shift the conversation from the process to the outcomes.
The weekly list of free educational events and resources for the association community… Chapter non-dues revenue. Billhighway shares five strategies suggested by Carrie McIntyre of Navigate for helping chapters become proficient at sponsorship and exhibit sales —advice that applies to anyone in business development and sales.
– Proven Strategies to Increase Member Retention. Learn about three learning science lessons you can use to make lifelong learning part of your business strategy and help learners improve their professional skills. Boost Membership & Non-dues Revenue in a Virtual World with Open Communities. Host: Association Success.
Association competitive analysis. A new white paper from Fonteva and Protech featuring the advice of Bruce Rosenthal and Mary Byers describes a step-by-step approach for conducting a competitive analysis as a path to financial sustainability and mission success. Sponsorship strategy. Website content. More info/register.
When we realize eLearning is not bound by the same constraints as in-person events, new opportunities multiply our revenue potential. Conduct a market analysis to understand your competitor’s products and pricing, target market, market needs, and price range that market will bear for the value you’re offering. Tracy King, MA, CAE.
It brings in more revenue without any extra expenses. A 5% increase today will result in a significant 60% rise in revenue over a decade. A 5% increase today will result in a significant 60% rise in revenue over a decade. Ensuring that your revenue from dues surpasses the cost of serving your members is essential.
Some platforms even offer integrations with third-party data analysis and business intelligence tools to help you connect engagement to results like satisfaction, retention and revenue. If company executives are asking for more analysis—such as how your community is impacting revenue—it might be time to add an analyst to your team.
They suggest five mobile onboarding strategies that offer new members a convenient, personalized onboarding experience. She suggests nine engagement strategies to keep members close an excellent retention roadmap you ignore at your associations peril. Read, dammit. Career centers. Q&A sessions. Membership marketing.
Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? I’m happy to feature it as long as it’s not too product-centric. Do you need to reimagine how to partner with your association’s chapters and member/special interest groups?
Mark Lowry at Association Analytics shares helpful member retention strategies. The Data Bunch will cover must-have insights and strategies from data governance to analytics. Host: Impexium MC: Donna Gandt, Chief Revenue Officer, Impexium & Billhighway Tue 12/12 at 10:30 a.m. – Member retention. Zoom fatigue.
WBT Systems shares the story of the Texas Restaurant Association (TRA) whose compliance training programs delivered a 465% increase in revenue in the last six months of 2021. WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. Non-dues revenue.
As 2020 dawns, many associations are looking to make sure they have a steady influx of revenue streaming in. If you’re looking to boost the revenue at your association, don’t rely on superstitions. This strategy is often lucrative because nonmembers pay more. But, yes, you should show up at work.)
Topics will include technology, trade shows and the ways in which revenues will be recalculated. Johnson II, CMP DES, Chief Diversity Officer & Director of Event Strategy, Talley Management Group Inc. How do you create a cohesive content strategy and production plan that guarantees maximum engagement? Tue 5/11 at 11 a.m.
While respondents primarily represented statewide trade associations (meaning the resultant benchmarking data is largely Michigan-specific), the five key recommendations precipitating from this 65-question survey and follow-on analysis are not only instructive and actionable, but remarkably universal across state lines. Register here.
Do all those forum posts translate to more revenue? How do you prove that the countless hours spent on engagement strategies, increasing discussions, and getting more members to log in, had a larger impact on your business? You show your executive team a regression analysis. What is a Regression Analysis?
So is non-dues revenue. We tripled-checked the results of our analysis: 80 percent! Looking for ways to soften the blow, further analysis showed that over a three-plus-year period, customers were returning. That means more learners, learners have access to more learning, and revenue starts adding up. Revenue Potential.
We will touch on IT security at nonprofits, which continues to be an essential part of any tech strategy, up and coming technologies to watch, innovations to embrace, and continuing technology basics that nonprofits can upgrade in 2019. A+ Strategies for C-Suite Communications (Alexandria VA Brown Bag). More info/register.
Learn about the eight different culture markers we measure, what it looks like to break the data down by subgroups, how to spot the cultural patterns that get in the way of results, and our driver analysis tool where you can see what areas of the culture truly drive employee engagement. Event Strategies 2021 and Beyond. Host: Propel.
Participating associations will receive the full survey dataset and analysis as well as a data slice of the same analysis for their association. Derrick Johnson, DES, CMP, TMG Director of Event Strategy and Development and Chief Diversity Officer. Project management basics. 1 CAE credit. Wed 12/16 at 12 p.m. 1 CMP credit.
Hear about the strategies and tools modern associations are using to supercharge member engagement. We’ll help you craft a total event program strategy that includes virtual and hybrid events and that gives you the flexibility you to need to handle the return of in-person gatherings. More info/register. Host: CEO Update. Host: Cvent.
Fri 6/21 at 12 p.m.* – How to Accelerate Non-Dues Revenue Growth: Proven Sales Tactics for Association Professionals Sales comes with the territory if your job includes attracting sponsors, exhibitors, or advertisers for your association. creates and deploys legislative scorecards to elevate its public affairs strategy.
Beliefs don’t drive revenue. Few of us exist in companies that openly embrace community as a compelling, wondrous silver bullet of a business strategy. No wonder so many of us lack the invaluable ability to track and attribute revenue, or even success. Even fewer exist in organizations that tout transparency.
MemberSuite team shares the trends they see rising in the “collective association consciousness ,” including AI for normal people, walking the DEI talk, and others related to events, non-dues revenue, remote/hybrid work, community, data, and technology. Your Association’s Advocacy Tech Stack: Apps and Strategy for 2023.
Sustainable nonprofits have diverse revenue streams, from donations to grants to sales. However, while nonprofits that sell products and services can make more than enough revenue to sustain themselves, undertaking commercial affairs comes with several considerations. Revenue is invested back into the nonprofit. Distribution.
Before developing a certification exam or any type of education program or pathway focused on a specific job role, you must do a job analysis. WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Host: Professionals for Association Revenue Wed 5/3 at 11 a.m.
In this post, he focuses on data management and digital strategy. WBT Systems identifies ten traits of an innovation mindset to cultivate at your association if you want to turn innovative ideas and strategies into reality. Dive deep into the critical points in measuring ROI so you can avoid overwhelming analysis paralysis.
Your team likely plans and launches multiple fundraisers throughout each year to bring in enough revenue to fund the various initiatives associated with furthering your mission. Let’s break down the two sides of an operating budget—revenue and expenses—in more detail.
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