YourMembership

MAY 18, 2017

Here’s a guest blog article by Daniel Fierro of Abila, introducing how to protect your organization from cyberattacks. Data protection and data privacy for nonprofits and associations are important issues being tackled in today’s digital world.

Organization 284

Organization How To Industry Technology 284

Forj

DECEMBER 6, 2023

Over months marked by continued change, we engaged with a lot of association leaders who shared challenges, exchanged ideas, and sparked innovation. Their perspectives have helped us shape content that inspires and enlightens others on similar journeys.

Innovation 91

Innovation Content Member Experience 91

Wild Apricot

JANUARY 25, 2022

If you’ve found this article, you probably have. Managing a membership organization takes a lot of work. There are many moving parts: reporting, outreach, marketing, database management, event planning, and payment processing, just to name a few!

Membership Management 259

Membership Management Software Event Planning Report 259

Aaron Wolowiec

MARCH 30, 2021

If so, then this article is for you. Are you struggling with how to price your upcoming virtual event?

Price 245

Price How To 245

WBT Systems

APRIL 19, 2017

There are countless articles describing how we need to change the way we deliver learning to attract and engage millennial learners, but many of these articles seem to forget that organizations must deliver learning to learners across multiple generational groups.

millennials 246

millennials LMS Price Education 246

Aaron Wolowiec

APRIL 6, 2021

In this article, we're going to discuss why discounts are not necessarily bad and the proper way you should use them. Discounting is something that we love to talk about in the hopes that we will drive additional sales, but will it drive additional profitability?

Discount 243

Discount 243

WBT Systems

NOVEMBER 14, 2017

Instructional designer Ellen Burns-Johnson said , “We probably all know people who read article after article on workplace productivity, but never seem to get any more done with their day. Shorter articles will not help these folks. Rather, they need help putting their learning into practice.”. #12

Education 315

Education Examples Content Report 315

Spark Consulting

JANUARY 14, 2022

He then brought us back together for a final pass on the sum total work we’d created together and a little theory about how he constructed the session.

Revenue 370

Revenue Education Organization How To 370

YourMembership

FEBRUARY 4, 2020

You’ve likely heard or read the term “personalization” a lot the past few years in webinars, articles, and conference presentations. It’s a hot topic in the world of marketing and customer experience. That’s why the Association of National Advertisers voted “personalization” the marketing word of the year for 2019.

Tips 230

Tips Marketing Conference 230

Wild Apricot

JANUARY 12, 2024

Read this article for pointers to sharpen your storytelling techniques. Data storytelling is an essential skill to inform and persuade any type of audience.

Communications 195

Communications Marketing 195

Aaron Wolowiec

MAY 4, 2021

If you're looking to DIY a survey on value and pricing in the next few months, this article is for you. At Pricing for Associations, they have conducted numerous surveys for market research and market testing around value and pricing. They'’ve found that most surveys require three core components.

Price 208

Price Survey Marketing 208

Spark Consulting

SEPTEMBER 27, 2022

I had read a couple of articles in Fast Company and the New Yorker about the perhaps counter-intuitive reality that brainstorming is rarely productive, which I found ironic. The New Yorker article goes into a lot more detail about this history.). Sounds plausible, but it turns out not to be true.

Team 195

Team Project Products Report 195

WBT Systems

NOVEMBER 6, 2023

Any day now, we’ll start seeing articles about trends and predictions for 2024. Can you believe only 55 days remain in 2023? Although it’s wise to keep a tap on what’s going on outside the association world, it’s…

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199

Association Adviser

APRIL 22, 2024

AUTHOR’S ATTESTATION: This article was written entirely by Jeff De Cagna AIMP FRSA FASAE, a human author, without using generative AI. Over the last ten years, this foundational assertion, which originated from an article I wrote for Associations Now magazine in 2014, has become the core of a […]

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Spark Consulting

MARCH 11, 2019

Giving her access to the most-read article in your magazine in 2018. Sharing a snippet of a discussion from your online community (or even giving her temporary or limited access). Sending her an infographic with some cool highlights from your latest member-only “State of the Industry” report.

Guidelines 315

Guidelines Price Recruitment Recruiting 315

Blue Sky eLearn

APRIL 8, 2019

Read one article. Read part of one article and glanced at a few other pages. Flipped through each page cover to cover and read most of one article. Consider which of these behaviors might count or not count as “read a magazine”: Glanced through most of the pages. Ensure question stems and responses are aligned.

Survey 223

Survey Course Examples Strategy 223

Wild Apricot

OCTOBER 2, 2019

In this article, I cover everything you need to know to choose the right option for you. If you're wondering whether sports management software can make an impact for your team, look no further.

Software 183

Software Team 183

Spark Consulting

AUGUST 21, 2024

Back in 2011, Bisnow published an article that included this quote: When you ask most people about their jobs, they tell you what they do and how they do it, but not why. I’m pretty much just re-upping this post, because it’s a good one.

Case Study 221

Case Study Education Examples Industry 221

Association Adviser

DECEMBER 11, 2023

AUTHOR’S ATTESTATION: This article was written entirely by Jeff De Cagna FRSA FASAE, a human author, without using generative AI.

Technology 174

Technology 174

Association Success

OCTOBER 16, 2020

Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. We look at the most-read articles from subscribers to our personalized twice-weekly newsletter. How do we come up with this list? The artificial intelligence-powered newsletter from rasa.io

Organization 158

Organization How To Newsletter Innovation 158

Association Adviser

JANUARY 25, 2024

This article delves into the core issues these organizations face, offering insights into their complexities and proposing potential strategies for adaptation and growth. Creating Non-Dues Revenue: The traditional membership […]

Proposal 157

Proposal Revenue Strategy Organization 157

Association Adviser

APRIL 20, 2022

This article was originally published in Georgia Society of Association Executives (GSAE). Read the article here. THINK THAT CYBERCRIMINALS are too busy trying to hack into the computer networks of large businesses to go after your association? Think again!

Tips 147

Tips Georgia Technology 147

Association Success

DECEMBER 11, 2020

Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. We look at the most-read articles from subscribers to our personalized twice-weekly newsletter. Here are the five most-read articles from this week’s newsletter: The pros and cons of workshop platforms. “As

Newsletter 158

Newsletter Innovation Strategy Industry 158

Association Success

OCTOBER 30, 2020

Association professionals are gearing up for the holiday season, and many have begun looking into ways to start the new year fresh, as we see in the top articles in this week’s Friday Five. Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending.

Tips 148

Tips Newsletter Content Conference 148

Association Adviser

APRIL 29, 2024

AUTHOR’S ATTESTATION: This article was written entirely by Jeff De Cagna AIMP FRSA FASAE, a human author, without using generative AI. In Part I, in addition to an overview of its origin story, I shared why I believe the board’s duty of foresight was a radical idea when it first emerged in 2014. In this […]

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153

Association Adviser

JUNE 3, 2024

AUTHOR’S ATTESTATION: This article was written entirely by Jeff De Cagna AIMP FRSA FASAE, a human author, without using generative AI. As of this article’s publication date (6/4/24), there are 2036 days remaining in The Turbulent Twenties, and 211 days until this decade’s midpoint on January 1, 2025.

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.orgSource

SEPTEMBER 14, 2022

This article still has a top slot in my site’s analytics. Remember Blockbuster? Technology eats business models for breakfast. In 2016, I wrote a post titled, “Could Membership Organizations Become a Dying Model?” It seems the question isn’t settled. But time and technology have me looking at the issue through a different lens.

Innovation 166

Innovation Technology Organization Leadership 166

WBT Systems

JANUARY 16, 2018

Every January, articles about trends take over the internet. Find out what the future of that thing might be like by reading articles, watching videos, or listening to podcasts. You’ve probably read a few yourself—including, we hope, the one published here last week about six non-obvious online learning trends for 2018. Signal hunting.

How To 251

How To Innovation Class Analysis 251

Association Adviser

NOVEMBER 14, 2023

AUTHOR’S ATTESTATION: This article was written entirely by Jeff De Cagna FRSA FASAE, a human author, without using generative AI.

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Association Adviser

OCTOBER 16, 2023

AUTHOR’S ATTESTATION: This article was written entirely by Jeff De Cagna FRSA FASAE, a human author, without using generative AI. As a board advisor and foresight practitioner, a crucial aspect of my ongoing contributions to associations is considering plausible futures our community might encounter in the years ahead.

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Spark Consulting

OCTOBER 23, 2024

The Association Climate Action Coalition , a Community of Practice of experienced association consultants, executives, and advisors who have convened to address one of the most pressing issues of our time, has just launched our new Resource Library.

Library 150

Library Resources Maine Tools 150

Aaron Wolowiec

JUNE 15, 2021

In this article, we talk about the psychology of how you position discounts, and why it matters. Have you ever seen an ad that says “New Low Price” ? What effect did that have on you? Did it make you want to purchase the item? Or did it make you question why the price was lowered?

Price 147

Price Discount 147

EventMobi: Association Events

JULY 9, 2024

After reading this article, you have a leg up in that regard. In other words, she’s the perfect person to talk to about engaging Gen Zers at your in-person, virtual, and/or hybrid gatherings. They’re just resonating with their audience and getting them to want to participate in their events.” ” -Amenah R.

Tips 241

Tips Social Media millennials Content 241

Spark Consulting

AUGUST 7, 2024

A lot of my focus lately has been on lean startup methodology and how to apply it in associations (the client project, and a few conference presentations and article pitches based upon it), and on the insights G and I have gained in ten years of working with the methodology. Spoiler alert: the hard part isn’t the tools.

Innovation 195

Innovation Project Tools Products 195

Spark Consulting

AUGUST 28, 2024

Read the article here. Recognize that local is key: Localization is critical to both resilience (the ability to bounce back after a crisis) and adaptation (the ability to change the ways we live, work, and play). And for associations, strong chapters – the locus of localization – are essential when facing the impacts of climate change.

Industry 150

Industry 150

Association Adviser

JUNE 8, 2022

In our previous article on social media tone and voice, we detailed what you need to do to make sure your association sets the right tone with your audience. Now that your social media’s tone and voice are in line with your association’s brand, the next question you might have is, how do you actually […].

Social Media 146

Social Media Association Management Communications Marketing 146

Reid All About it

JULY 24, 2020

To get a sense of what your association is missing, take a few minutes to read Jeff’s article and then share it with your staff and board. I had never heard of “backcasting” until reading this article from the American Alliance of Museums. Online learning myths. More info/register. Host: Association Analytics. Thu 7/30 at 3 p.m.

Montana 259

Montana Revenue Case Study Conference 259