Reid All About it

NOVEMBER 8, 2024

Someone shared an article from Pillsbury Law that explains the legal risk and consequences of tying membership to certification. Explore how to market these benefits to prospective professionals and stakeholders to reinforce and advance the value of certification. Certification requirements. Awards presentations. More info/register.

Certificate 252

Certificate DC Education Tips 252

Reid All About it

APRIL 11, 2025

Elizabeth Engel of Spark Consulting reminds us of both the negative and positive power of word-of-mouth marketing. Hoffman, FASAE, CAE President of Mariner Management Diane Scheuring, Association Senior Vice President of Membership & Marketing, Hospice and Palliative Nurses Kevin Whorton, President of Whorton Research Wed 4/16 from 9 a.m.

LMS 258

LMS Education Content Software 258

Higher Logic

OCTOBER 2, 2018

Marketing to your customers is hard work – sometimes it can feel like you’re pushing the same boulder up a hill every day, like good ol’ Sisyphus. Customer marketing can come with great rewards, though, especially if you’re using tech tools to make your life easier. Customer Marketing and Community Go Hand-In-Hand.

Tools 191

Tools Marketing eBook Library 191

Reid All About it

APRIL 4, 2025

Getting tired of all these AI articles? Host: Momentive Software Speakers: Nicole Bowen, CAE, Nonprofit Relationship Management, RSM US LLP Corinne Contento, Director of Tax, Momentive Software Tirrah Switzer, VP, Product Marketing, Momentive Software Tue 4/8 at 12 p.m. Plus, they provide a 30-day action plan. AI for associations.

Revenue 258

Revenue Software Certificate Education 258

Reid All About it

APRIL 18, 2025

How well does your membership strategy and marketing align with her assertion? Greens of some typespinach, chard, or whatever you find in your garden, farmers’ market, or supermarketare an essential ingredient in this dish. Theyll showcase their platforms and share their knowledge with the association market. AIs impact.

Strategy 270

Strategy Member Engagement Software Revenue 270

MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

Content 52

Content Marketing Social Media Newsletter 52

Click

JANUARY 9, 2025

Encourage Employee Advocacy The top performing posts on LinkedIn arent professionally written articles, company updates, or business news articles – readers can find that content everywhere. Youll undoubtedly have brand updates, comments about employees, wins successes, market and business insights all excellent content!

Marketing 130

Marketing Social Media Content Tools 130

Wild Apricot

JANUARY 25, 2022

There are many moving parts: reporting, outreach, marketing, database management, event planning, and payment processing, just to name a few! If you’ve found this article, you probably have. Managing a membership organization takes a lot of work.

Membership Management 259

Membership Management Software Event Planning Process 259

YourMembership

FEBRUARY 4, 2020

You’ve likely heard or read the term “personalization” a lot the past few years in webinars, articles, and conference presentations. It’s a hot topic in the world of marketing and customer experience. That’s why the Association of National Advertisers voted “personalization” the marketing word of the year for 2019.

Tips 230

Tips Marketing Conference 230

Higher Logic

OCTOBER 5, 2017

Or why some articles get shared widely while others don’t? Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. Do you ever wonder why certain videos go viral?

Marketing 184

Marketing Pennsylvania Social Media Content 184

Aaron Wolowiec

MAY 4, 2021

At Pricing for Associations, they have conducted numerous surveys for market research and market testing around value and pricing. If you're looking to DIY a survey on value and pricing in the next few months, this article is for you. They'’ve found that most surveys require three core components.

Price 208

Price Survey Marketing 208

Nonprofit Marketing Guide

AUGUST 2, 2021

Here’s what’s happening this month at Nonprofit Marketing Guide…. I will share some newsletter article ideas toward the end of the month. You can subscribe by scrolling down to the footer of this page or under Marketing 101 in the top menu.). Online Training: The Annual All-Access Training Pass. Register Now.

Marketing 121

Marketing Newsletter Library Class 121

Nimble AMS

DECEMBER 6, 2024

Here are the five top ways members feel the most comfortable with associations using AI: Generating newsletters, emails, social media posts: 31% of members feel very comfortable and 70% of members feel somewhat comfortable Developing quizzes and assessments : 30% of members feel very comfortable and 66% of members feel somewhat comfortable Recommending (..)

millennials 111

millennials Tools Technology Social Media 111

Nimble AMS

JULY 22, 2022

This highlights an opportunity for your association to improve your content marketing model and determine the best mix of free, gated, and paid content for your constituents. . Why your association needs to develop a content marketing model. You might consider putting gated content on your career or industry resource pages.

Content 119

Content Marketing How To LMS 119

YourMembership

FEBRUARY 16, 2017

The following is a guest blog article originally published by Jeff Cobb of Tagoras, a leading expert in strategy, learning, marketing and technology to organizations in the business of lifelong learning. The is the final installment of a three-part series. For a refresher, here’s Part 1 and Part 2.

LMS 199

LMS Technology Strategy Marketing 199

Higher Logic

APRIL 17, 2018

But writing an 800-word article on a topic of your interest isn’t enough to engage your members these days. Big brands have money, and money buys flashy, interesting content for marketing campaigns, online communities, events, you name it. How many articles do you read in their entirety? Just watch a Super Bowl ad.

Content 88

Content How To Video Tips 88

Associations Now

FEBRUARY 18, 2025

In this article, were going to explore the building blocks of an effective nondues revenue strategy, helping you create and implement your own. A Strong Value Proposition The first step in forming a nondues revenue strategy is to home in on the unique value your association has to offer members and the market.

Revenue 98

Revenue Strategy Leadership Cost 98

Higher Logic

MARCH 24, 2020

From marketing automation to customer experience to all things community, happy learning with Higher Logic! You can learn about specific marketing automation and online communities topics via short, live webinars with industry thought leaders and product experts. You'll find articles, interviews, case studies and more.

Library 219

Library Course Video Products 219

HighRoad Solution

APRIL 30, 2025

Johnny believes that a true partnership is never a simple 1:1 relationship; its a team effort that spans sales, technical, and marketing functions. To see how these principles come to life within the association and how it impacts members, I spoke with Edessa Polzin, Director of Strategic Partnerships at American Marketing Association (AMA).

Case Study 88

Case Study Leadership Revenue Communications 88

Higher Logic

MARCH 29, 2018

When you send a marketing email with a weak subject line or awkward copy, the interaction with the recipient ends right there – with your message in the digital trash. If you haven’t read it yet, check out Mixpanel’s recent article and research on how to write email subject lines. Test and refine.

Email Marketing 209

Email Marketing Content Marketing Examples 209

Nonprofit Marketing Guide

JUNE 20, 2023

Our senior advisor, Anysa Holder, talked about how nonprofit marketers are using AI this past March in Unlocking the Power of AI for Nonprofit Communications. Marketers are mainly using generative AI for: Market Research: You can use an AI tool to tell you what the most popular nonprofits are in your area. Read the full report.

Tips 88

Tips Marketing Social Media Maine 88

Blue Sky eLearn

NOVEMBER 26, 2018

In this article, I’ll go over some ways to attract a younger audience to register for, and ultimately promote your webinars for you. Having so many tiers is a genius marketing ploy because every time someone is a booking a flight, they will take that airline status into consideration. Is your topic exciting and thought-provoking?

millennials 173

millennials Tips Social Media Strategy 173

Higher Logic

JANUARY 11, 2018

That never rang any truer for me than when I needed to document a marketing campaign for the first time. Last month we launched some redesigned campaigns for our marketing automation tools. In this case, the campaign heavily links to articles in the customer community for our marketing automation tool.

Tips 180

Tips FAQ Content Resources 180

Nonprofit Marketing Guide

OCTOBER 9, 2024

In the ever-changing world of nonprofit marketing, transitions are a given—and with them comes a unique set of marketing-only pain points. These lovely marketing pain points can cause unnecessary added stress – but the good news? Build and Maintain a Media Kit and Media List And another marketing pain point?

Marketing 92

Marketing Press Release Team Social Media 92

Nonprofit Marketing Guide

FEBRUARY 24, 2023

We’re wrapping up the month of February with the most helpful articles, posts, and tips for nonprofit marketers. Here is An 8-Step Checklist to Achieve Your Marketing Goals. This week we have Meta news, a website redesign checklist, top Reel trends, Mother’s Day ideas, and more.

Tips 90

Tips Marketing Social Media Examples 90

Blue Sky eLearn

NOVEMBER 26, 2018

In this article, I’ll go over some ways to attract a younger audience to register for, and ultimately promote your webinars for you. Having so many tiers is a genius marketing ploy because every time someone is a booking a flight, they will take that airline status into consideration. Is your topic exciting and thought-provoking?

millennials 169

millennials Tips Social Media Strategy 169

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. To get a sense of what your association is missing, take a few minutes to read Jeff’s article and then share it with your staff and board. For many of us, the answer is a resounding “Yes.”

Revenue 259

Revenue Montana Case Study Education 259

Reid All About it

JULY 5, 2024

In a series of articles ( part 1 , part 2 , and part 3 ) at Naylor’s Association Adviser, Jeff De Cagna describes the elements and imperatives of board stewardship. Small-staff membership marketing. Ann Gynn at Content Marketing Institute explains how to deliver curated content to your audience. Content curation.

Strategy 270

Strategy Education Content Tips 270

Reid All About it

JANUARY 10, 2020

In this MIT Technology Review article , he said, “What they wrote was remarkable, and remarkably consistent.”. In this Wired article, Dr. Esther Ngumbi and Dr. Brian Lovett discuss the need for exhausting, expensive, and exclusive science conferences to modernize and provide some ideas for improvement. Elise Dopson, Databox ).

LMS 243

LMS Software Chicago Washington 243

Nonprofit Marketing Guide

JUNE 2, 2023

Ready for flip flops, sunglasses, beach time, and the most helpful articles, posts, and tips for nonprofit marketers? It’s time for Mixed Links… Here are 6 Ways to Use LinkedIn Carousel Posts to Supercharge Your Content Marketing. Now let’s talk AI in Social Media: How to Save Time and Stay Safe.

Tips 90

Tips Marketing millennials Review 90

Nonprofit Marketing Guide

SEPTEMBER 8, 2023

Anyway, no time to dwell on that as we have the most helpful articles, posts, and tips for nonprofit marketers from the last week or so. Learn More And Register The post Mixed Links: News and Tips for Nonprofit Marketers – September 8, 2023 appeared first on Nonprofit Marketing Guide. Homecoming.

Tips 92

Tips Directory Marketing Social Media 92

Nonprofit Marketing Guide

JANUARY 27, 2023

It’s been a busy week here getting the 2023 Nonprofit Communications Trends Report out, but I still put together the most helpful articles, posts, and tips for nonprofit marketers. Nothing to do with nonprofit marketing really, but if you are interested, we have The Top 50 Most Visited Websites in the World.

Kansas City 90

Kansas City Tips Marketing Kansas 90

Nonprofit Marketing Guide

APRIL 16, 2025

Thats where Engagement Mindsets come ina research-backed framework created by Nonprofit Marketing Guide (NPMG) that helps nonprofits move beyond surface-level demographics and into values-driven communication. If you aren’t sure after reading this article, take the quiz below to help! Advocacy & Policy Organizations?

Leadership 74

Leadership millennials Strategy Social Media 74

Nonprofit Marketing Guide

SEPTEMBER 29, 2023

But for now, you can still get the most helpful articles, posts, and tips for nonprofit marketers from the last week or so right here. It’s time for Mixed Links… Here are 89 Power Words that Will Help Your Marketing Copy Stand Out. Hubspot has the 19 Best AI Platforms for Marketers and Marketing Analysts in 2023.

Tips 88

Tips Marketing Social Media Class 88

Reid All About it

JANUARY 26, 2018

One of the other best things I read is this article about the history of open internet protocols and Bitcoin. His article is well worth your time because it explains how this “mania for cryptocurrency could wind up building something much more important than wealth.”. Last call to participate in Marketing General Inc.’s

Washington 225

Washington DC millennials Chicago 225

Blue Sky eLearn

MARCH 31, 2020

Whether your association is made up of education leaders or marketing professionals, increasing your membership strengthens your association as a whole. For more engagement ideas and tips, check out Fonteva’s article. If you want to do a little research on different event software solutions, this article is a great read.

Directory 239

Directory Association Management FAQ Committee 239

Blue Sky eLearn

OCTOBER 21, 2019

However, if show organizers and event marketers hope to expand their event and their brand to new audiences, they still need other ways to reach these people. Drive marketing strategy. For a typical event, the marketing strategy revolves around one task: Getting attendees to register and travel to the event.

Content 218

Content Learning Management System LMS Strategy 218