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Lowell Aplebaum and his team at Vista Cova published an excellent report on strategies and practices to prepare your board for effective governance. Board members have to think of themselves as stewards who leave their association better positioned for the future than they found it. Board development. Board stewardship.
Find these bright spots; both the super-engaged members and the products, benefits, services and events they are engaging with and find out why these members are so engaged and why these offerings are so engaging. Related articles: The stories members make up. Association trend watch: member experiences.
My first-year member experience lines up with many other new member’s experiences according to memberresearch. Associations tend to have very robust renewal programs, but meager new member onboarding programs. Once my year’s membership was up, I didn’t give the association a second thought.
Whether more engaging alternatives are popping up or you’ve simply run out of fresh ideas, it’s worth it to explore how you can strengthen your association member engagement strategy. The same best practices used to engage staff internally can and should teach you a thing or two about boosting external engagement with your members.
When you are ready to ask members all of the questions you are so curious about, let’s talk. Related articles: Slow data vs. fast data. You analyzed member data and conducted surveys, here’s what is next. It is easy to misinterpret members’ opinions when observing their behavior.
AA : What’s the best way to figure out what members need? SW : It starts with really knowing your members. At OSCPA, we recently unveiled a new mission, vision and brand based on over two years of extensive memberresearch. But our research is never really done. SW : We do.
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