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Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. So how can your association put this theory into practice?
Take care to implement this feedback to show how your associationvalues all your stakeholders. “As As an association leader, you don’t know what you don’t know. If your large association currently faces data silos, repeated records, or platforms that don’t automatically sync, it might be time to reinvest in new technology.
Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Get a definition of Level II and III Data and the steps needed for implementing it into your AssociationManagement Software (AMS). Presenters: Shelly Alcorn, CAE, Alcorn AssociatesManagement Consulting.
Continuous Professional Development Opportunities Members join associations to grow professionally, so offering continuous learning opportunities keeps them engaged. In 2025, members will expect, not just desire, educational resources like certifications, workshops, webinars and courses.
For trade associations, institutional members might expect value in the form of internal educational resources they can share with their staff on community forums. How often are members engaging in training certification courses? . What are they saying about your association ’s online experience ? .
Help New Members Find AssociationValue. New members join associations with great expectations & specific goals in mind. But if membership doesn’t live up to those expectations, they won’t see the value & won’t renew. A call now is worth a renewing membership later.”. Other Links of Note.
. – Psychometrics Concepts in Professional Certification Process Gain a better understanding of the psychometric principles used to develop, administer, and interpret professional certification tests. Learn about the ethical and legal considerations related to certification processes. More info/register. Fri 2/24 at 4 p.m.
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