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Your brand’s socialmedia network won’t grow if you aren’t engaging with other users. Also: Make sure first-year members know how to find value in your association. Socialmedia is about—well, being social, right? Socialmedia is a two-way street. Help New Members Find AssociationValue.
Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. So how can your association put this theory into practice?
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He needs to determine the association'svalue proposition and make it relevant to a new generation of enthusiasts. This is an organization that's ripe for a content management strategy, greater socialmedia involvement with younger members and a platform for advocacy of the hobby/lifestyle. He needs change.
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