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Marketing Resources for Associations and Small Businesses

Association Navigator

Here are some good marketing resources for your association or professional services firm. The organizations and consultants below offer a variety of materials including books, blogs, webinars and consulting that have inspired me to think differently about marketing. As Daniel Pink might say, “we’re all in marketing now.”.

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What’s All This about Emerging Markets?

GlowGlobally

Join MCI & A Panel of Association Execs from ACP, MDRT, PMI, and SLAS. on May 16th for a three hour deep dive on recent trends and effective management practices for growing business in emerging markets. Deep Dive Exploration: Navigating the Emerging Markets. The rise of Asia is nothing new.

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Association Chat to feature authors of "Leading Engagement from the Outside-In" on July 14th

KiKi L'Italien's Acronym Soup

The Demand Networks and her research are focused on understanding what it takes to engage today, executing new models of member relationships and helping to build engaging organizations, at the pulse of their markets. Elizabeth speaks and writes frequently on a variety of topics in association management.

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Deep Dive Emerging Markets Session Video Recap & Annoucement of ASAE/MCI 5 Year Global Research Initiative

GlowGlobally

ASAE Panel from Deep Dive Emerging Market session held last week at ASAE’s International Conference in Washington DC: (left to right). James Ott, SVP, International Programs, American College of Physicians, Philadelphia, PA. Tarnbir Kaur, Director, Association Management and Consulting, MCI Group- MENA and India.

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Let Your Member Data Show You the Way

Spark Consulting

This Old City blogger Jon Geeting’s photos of sneckdowns in Philadelphia in February are a perfect illustration of how, paradoxically, a blanket of snow uncovers the most natural paths for cars and pedestrians. Such a drastic change in membership structure was accompanied by the adoption of a new association management system, Liston says.

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Internship Intel

Aaron Wolowiec

Associations aren’t usually top of mind for students looking for internships, said Todd Von Deak , president and founder of Philadelphia-based TVD Associates, but they should be. Interns often think associations are run solely by volunteers and are therefore broke. We as an industry have to be doing more of that.”.

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CMA Unveils Bold New Branding to Ignite Creativity

CMA Solutions

It signifies our ongoing evolution as a creative powerhouse in the marketing, association management and event services industries. The new design empowers us to vividly showcase our capabilities and inspire clients to reach unprecedented heights in creative marketing, association management and event services.”