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How Content & Thought Leadership Can Build Association Value

SCD Group

Louis Institute for Association Leadership (STIAL) meeting got a personal look at the strategies and tactics of the Composite Engagement Score system. I see some important synergies between the CES and the information David Gammel, CAE, outlines in his awesome book Maximum Engagement. -0- Those attending last week’s St.

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Eric Lanke: The Chairman's Gift

Eric Lanke

Association executive and author. Leadership. Books Read. We have a tradition in our association of giving a gift to our outgoing Chairman of the Board. Most associations recognize the contributions of their outgoing chair some way. Most associations recognize the contributions of their outgoing chair some way.

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Why Association Leaders Need a Vision

Associations Now

Associations face an increasingly competitive market for members, attendees, and education. Time was, the association value proposition was pretty simple: “We’re the only ones who care about you.” I’m as skeptical of forced acronyms as I am of comic-book metaphors.

Proposal 111
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Do You Need a Member Engagement Strategy?

Smooth The Path

She often buys the research reports and sometimes purchases a book or two from the association’s bookstore. Arlene is a promoter; she frequently recommends the association to other professionals in the industry. Many of the members Arlene refers, rise to volunteer leadership roles. She is an active mentor.

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How to Strengthen Your Association’s Value Proposition

AssociationChat

How to Strengthen Your Association’s Value Proposition. associations, people, association, members, value proposition, provide, questions, organization, community, book, Hilary Marsh, talk, content, bruce rosenthal, association executives, membership, important, customer, thinking, create.

How To 104
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Could Associations Replace College? (Take 2)

Leading Learning

If associations are to be seen as a viable alternative to college, that will need to change, but other key changes will also be needed. For the majority of associations, membership has either increased or held steady in recent years. The Need for Leadership. Re-framing Membership. Embracing Learning as a Process­.