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This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations. Value of Digital Badges for Association Members.
Some professionals feel the same way about certification exams. Members feel great achievement after passing a particularly difficult certification exam, but they are extremely busy with their day jobs so there’s only so many hours they can allocate to studying. I’m proud to have my certification.”
Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Download our eBook, Maximize AssociationValue with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts.
The question of associationvalue comes up over and over again. Business leaders frequently ask their representative on an association board or committee to justify the expense of their association participation. The Association Sponsors Professional Certifications. Participation can be expensive.
Continuous Professional Development Opportunities Members join associations to grow professionally, so offering continuous learning opportunities keeps them engaged. In 2025, members will expect, not just desire, educational resources like certifications, workshops, webinars and courses.
Take care to implement this feedback to show how your associationvalues all your stakeholders. “As As an association leader, you don’t know what you don’t know. Nimble AMS automatic processes save our staff major time, and members are no longer waiting on staff to send a certificate or credit transcript.
Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenters: Shelly Alcorn, CAE, Alcorn Associates Management Consulting. AssociationValue Prop Remix & Laying the Track for Member Persona Creation. A new episode is posted every Monday by 1 p.m.,
For trade associations, institutional members might expect value in the form of internal educational resources they can share with their staff on community forums. How often are members engaging in training certification courses? . What are they saying about your association ’s online experience ? .
Follow-up: Will members who attended receive a special badge or certificate to display on their public member profile? Webinars show prospective members that your associationvalues its members enough to plan special online learning experiences for them. Will you send out the slide deck or performance survey to attendees?
Help New Members Find AssociationValue. New members join associations with great expectations & specific goals in mind. But if membership doesn’t live up to those expectations, they won’t see the value & won’t renew.
New members can bring value to the relationship too. Many have just graduated from college or earned a certification. How can you add even more value for long-time and new members by providing a process and expectations, so each member gets to be both the mentor and the mentee? They know the connectors.
Your conference and associationvalue proposition is under attack! Education and networking are two benefits of conference attendance and association membership. CEU And Certification Challenges When you layer those stats with the fact that CEUs are rapidly being commoditized, it’s pretty much a race to the bottom.
However you exchange your information, it has a certain look to it: the design on your paper card, the photos you choose for your online profile, the certifications you choose to include next to your name. What do your association’s “calling cards” — your website, your social profiles, your online communities, your printed materials — say?
. – Psychometrics Concepts in Professional Certification Process Gain a better understanding of the psychometric principles used to develop, administer, and interpret professional certification tests. Learn about the ethical and legal considerations related to certification processes. More info/register. Fri 2/24 at 4 p.m.
Associations also have a long history of providing various forms of credentialing, from certificates to high stakes certifications, that are themselves a form of the “job market signaling” in which so much of the value of higher education degrees resides.
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