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This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt socialmedia next practices , not just best practices “, when describing socialmedia as one of the most powerful marketing tools for associations.
Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Download our eBook, Maximize AssociationValue with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts.
Your brand’s socialmedia network won’t grow if you aren’t engaging with other users. Also: Make sure first-year members know how to find value in your association. Socialmedia is about—well, being social, right? Socialmedia is a two-way street. Help New Members Find AssociationValue.
The question of associationvalue comes up over and over again. Business leaders frequently ask their representative on an association board or committee to justify the expense of their association participation. Here’s Riecks’ list of what you should expect from your trade association.
To get the news of your webinar out to anyone who might be interested, post the schedule on your website and socialmedia, encourage members to share, or consider posting a notice in an industry publication. Follow-up: Will members who attended receive a special badge or certificate to display on their public member profile?
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