CMA Solutions

SEPTEMBER 5, 2024

To tackle these challenges, associations need to get creative with their offerings and really connect with both current and potential members to show off their value. A well-crafted growth strategy is crucial for expanding association membership and ensuring the long-term sustainability and impact of your organization.

Recruiting 45

Recruiting Recruitment Strategy New Jersey 45

Smooth The Path

MARCH 5, 2017

They see a waterfall of communications, but none stick out as something that applies to a new member like them and they quickly tune out all emails from the association. Why won’t they just take that first step? But new members don’t see a way to engage.

Member Experience 95

Member Experience Communications Strategy Association Value 95

Smooth The Path

JANUARY 3, 2019

They get knowledge and connections through the association. How about strategies to think about and tactics to try? How do members feel when they have had a positive interaction because of the association? Try this exercise because the value your members receive is somewhere near the end of this list.

Association Value 74

Association Value Conference Strategy Communications 74

Smooth The Path

MARCH 28, 2019

Boost their communication skills, and what about. There is so much more we can be doing outside of the confines of what associations usually do. The world needs saving, and associations are in the perfect place to do just that. Improve association value with soft skill training.

Member Experience 74

Member Experience Communications Association Value Industry 74

Association Freak

MARCH 26, 2021

This strategy helps to “fill the hopper” with potential future members who will eventually pay full dues. In fact, one large society saw a 15% increase in young professional membership within just one year after implementing this strategy.

Discount 72

Discount Price Cost Strategy 72

Socious

JANUARY 11, 2017

That’s the mark of an effective product, service, or strategy. An effective member engagement strategy gets your members participating and interacting with your association and their peers through its website, networking events, or private member community. You can never go back to seeing a single image.

Newsletter 100

Newsletter Press Release Member Engagement Recruitment 100

Smooth The Path

JULY 26, 2018

One of the core staff values would be to be intensely member-focused. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan. Another core staff value would be to get insanely good a customer service.

Innovation 74

Innovation Member Insights Member Experience Recruitment 74

Association Adviser

SEPTEMBER 24, 2013

Last month Reggie Henry, CIO of ASAE, recounted a story about an exchange with a University of Maryland student in which the student explained that younger people aren’t communicating by email anymore, but almost exclusively through social networks. MU: Relationships are formed when there is two-way communication.

Technology 60

Technology Social Media Maryland Press Release 60

Slice-Works

JULY 10, 2014

Two weeks ago, I began a series sharing nuggets from the most recent ASAE Membership, Marketing & Communications Conference. Calling all Small Association Leaders: 5 Great Ways to Generate Real Membership Value and Growth. 5 strategies that only cost me time, effort and persistence. — Defining Your Association Value.

Communications 28

Communications Marketing Conference Social Media 28

Protech

MARCH 11, 2020

By Brian Smith, Communications Specialist . Members at your association want to be completely sure that when they are pay ing their annual dues, they are investing in a full experience that brings them val ue. . Data D riven .

How To 81

How To LMS Certificate Course 81

Plexus Consulting

JULY 8, 2013

By Virgil Carter How does your association define success? Thereafter communicate, communicate, and communicate. So, what does your association value most? Key messages are important for association leaders—volunteers and staff—to focus on, repeat and reinforce. Success comes in many flavors.

How To 40

How To Communications Examples Strategy 40

Velvet Chainsaw

APRIL 12, 2017

When Velvet Chainsaw Consulting conducted speaker research with 120 associations with research and consulting company Tagoras Inc. Associations value member input. Identify these topics in your call-for-session communications and curate for any remaining gaps.

Process 74

Process How To Proposal Review 74

Plexus Consulting

APRIL 22, 2013

Thereafter communicate, communicate, and communicate. So, what does your association value most? For example, an association in a protracted, downward financial spiral, for example, may define success very differently than an association whose growth has been 30% per year for the past five years.

How To 40

How To Communications Examples Strategy 40

Plexus Consulting

MARCH 28, 2011

How does your association define success? Thereafter communicate, communicate, and communicate. So, what does your association value most? Key messages are important for association leaders—volunteers and staff—to focus on, repeat and reinforce. And to communicate effectively about it.

How To 40

How To Communications Maine Education 40

Smooth The Path

JANUARY 21, 2016

Or we can optimize our member marketing communications with A/B testing. Related: The danger of associations using optimizing strategies. The real reason associations are not innovating. What would your association look like if you could start over? We optimize all the time in our jobs.

Course 60

Course Innovation Video Conference 60

Plexus Consulting

DECEMBER 19, 2011

These questions raise the issue of how your association defines success. Thereafter communicate, communicate, and communicate. So, what does your association value most? Key messages are important for association leaders—volunteers and staff—to focus on, repeat and reinforce.

How To 40

How To Analysis Communications Education 40

Smooth The Path

FEBRUARY 2, 2021

Communicate with purpose. Connect with causes bigger than themselves. Share ideas that open their minds. Become more discerning thinkers. Make better business decisions. Learn how to do things better. Flex their empathy muscles. Get the support they need. Make friends.

Project 68

Project Communications Industry How To 68

Smooth The Path

JUNE 6, 2019

Improve association value with soft skill training. Influencing also works when you are trusted, patient, and consistent. Which tool works best for the influencing you need to do today? More on influence: Member expectations profoundly impact their experience. Two methods to motivate members.

Tools 60

Tools Association Value Industry Communications 60

AssociationChat

SEPTEMBER 22, 2021

Is your association’s value proposition as strong as it could be? Are your governance, operations, and culture aligned to support strategy? Certainly figuring out is my association tied to the mission and communicating that canoe, the mission, the best way that it could? Are we communicating about that connection?

How To 104

How To Content Examples Newsletter 104

Smooth The Path

APRIL 11, 2019

Just because we manage non-profit associations does not make us immune to lousy marketing. Even association marketing can force attention, game participation, and fake attraction. ” ( You can find the whole post here ).

Marketing 68

Marketing Member Experience Association Value Member Engagement 68

Reid All About it

FEBRUARY 24, 2023

MemberSuite describes how to proactively create the conditions for more member renewals , including laying a sound foundation with your value proposition, renewal tactics, and a strategy for lapsed members. Organizer: ASAE Black Association Executives *All events are online at Eastern Standard Time unless otherwise noted.

Certificate 39

Certificate Innovation Education Process 39

.orgSource

MARCH 6, 2023

Tear down walls (literally and figuratively)​ Embrace a continuous process​ The Erosion of Confidence Sharon Rice,orgSource Managing Director of Business Strategy, is our resident trend watcher. The World Café is a strategy designed to deeply explore a series of topical questions. Trust is tied to value.

Leadership 88

Leadership Wisconsin Arlington Strategy 88

The Hourglass Blog

JANUARY 21, 2011

That’s what the WSAE Task Force on Innovation concluded in its white paper, and that’s why WSAE has decided to launch an online community (formal announcement coming soon) where crowd-sourced discussions can take place—discussions focused on identifying successful strategies for overcoming barriers in these three areas.

Innovation 40

Innovation millennials Leadership Resources 40