Smooth The Path

OCTOBER 4, 2017

Now, the association should provide her with an equal amount of value. Instead, the member gets an email with her username and password to the website. She knows she should familiarize herself with the contents of the site, but who has time? Emails start pouring in.

Membership Management 130

Membership Management Tips Education Examples 130

Smooth The Path

FEBRUARY 27, 2018

And Association Success is gearing up for SURGE Spring 2018. Check them out, not just for the great content but also to see what is possible with an online summit. Related: The problems attendees experience at conferences. Three more problems attendees experience at conferences. The secret value of conferences.

Innovation 92

Innovation Sample Conference Technology 92

Smooth The Path

JANUARY 31, 2019

And this is something many associations already do. Benchmarking studies save members the time of having to do it themselves. Curated content saves members time from searching and validating content themselves. Association consulting services that help members get to a solution faster.

Innovation 74

Innovation Content Survey Strategy 74

Smooth The Path

JANUARY 2, 2018

Not only is it easy, but this format is also a great way to get favorite content back in front of readers. Over on Association Success, my friend Arianna Rehak crowd-sourced a great idea (here is her post). The end of the year blog post wrap up is pretty easy for writers. But is there a way to make it better? I think so.

Social Media 79

Social Media Report Conference Content 79

Smooth The Path

OCTOBER 16, 2018

How can your association help members when they are at their most fragile? Do you have content, resources, networks, consultants, processes or other mechanisms for helping members when they hit those inevitable low spots in their career? No one lends a helping hand.

Resources 74

Resources Process Content Team 74

Smooth The Path

SEPTEMBER 5, 2019

This gap in trust creates an opportunity for associations. Many associations have competitors who engage in spam or even scam-like practices. Members don’t want to be scammed. .” ” Focus instead, on showing members that the organization is trustworthy. Showcase valuable, well thought out, content.

Price 68

Price Content Industry Resources 68

Smooth The Path

MAY 2, 2019

The range of experience among members must be astounding. But we can make the exam experience better. Members say it is fine to make the content difficult, but please make the instructions and questions simple and clear (seek out and destroy tricky wording). We can’t.

Certificate 74

Certificate Course Cost Process 74

MemberClicks

FEBRUARY 13, 2025

These data points can help you evaluate how youre meeting the needs of your members across many identities and lived experiences. This question is valuable because it helps your association understand the range of job functions and responsibilities among your members. What are your professional goals?

Survey 52

Survey Committee Education Resources 52

Associations Now

MAY 4, 2016

Quantitative and qualitative methods for understanding members, then, are better viewed as complements, a yin and yang, each supporting the other. Ask engaged members when they realized the value of the association and many can tell you the exact moment.

Member Research 40

Member Research Sample Industry Report 40

Smooth The Path

MARCH 25, 2021

Content because who wants to see everyone’s best moments, they want to see the dirty underbelly of what went wrong before it went right. How can your association plus up the meaning? Research because overall industry research doesn’t speak to their particular need, but custom does.

Content 148

Content Industry Association Value Member Experience 148

Smooth The Path

OCTOBER 3, 2019

Instead, the message should be just a few sentences leading them to a value-packed, but easy to access, and quick-to-consume valuable piece of content. Within the first three weeks of membership, members start on their path of engagement (or not). This message is not a list of benefits because these messages do not get read.

Content 97

Content Marketing Strategy Association Value 97

.orgSource

FEBRUARY 21, 2023

If your members experience a shift in their professional direction, adjusting the organization’s purpose is critical to keep pace. In 2013, CEO Reed Hastings committed to moving from being a content distributor to becoming the creator of award-winning productions. Values create community.

Revenue 88

Revenue Review Guidelines Education 88