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Overcoming the association value gap: part I

Principled Innovation

In addition, as Joe makes clear in the quote above, without the ability to grow the dominant revenue stream through changes in pricing, associations are typically left with only two options: increase membership numbers substantially or reduce costs significantly, both of which are usually much easier said than done.

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Improve Association Value With Soft Skill Training

Smooth The Path

If they ask to take a course in communication skills, they must be a lousy communicator. The post Improve Association Value With Soft Skill Training appeared first on Smooth The Path. If a professional asks for managerial training, it must be because they are a terrible manager. Problems attendees experience at conferences.

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Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

WBT Systems

In terms of the “next practices” for association eLearning, we think the greatest potential lies in digital badges , as a means of increasing both the value of education programs for members and the capacity for eLearning to generate non-dues revenue for associations. Value of Digital Badges for Association Members.

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Mini-Course for Association Professionals: The Optimization Trap Many Associations Face

Smooth The Path

Associations tend to lean toward optimizing. Learn how to avoid this trap in the newest mini-course for association professionals: If the embedded YouTube video is not working for you go directly to YouTube. Related: The danger of associations using optimizing strategies. The real reason associations are not innovating.

Course 60
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Mini-Course for Association Professionals: Proving Value in the First 3 Emails to New Members

Smooth The Path

You might also like: How associations actually push new members away. It is hard to communicate member value. The difference between an engaged association and a distanced association [infographic ].

Course 60
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Why Association Leaders Need a Vision

Associations Now

Associations face an increasingly competitive market for members, attendees, and education. Time was, the association value proposition was pretty simple: “We’re the only ones who care about you.” Now, of course, it’s not that simple. That’s up to you, of course, but it’s a tricky business.

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Beyond Benefits: How to Foster Member Retention in 2025

CMA Solutions

In 2025, members will expect, not just desire, educational resources like certifications, workshops, webinars and courses. For example, a project management association could offer an Agile certification. By providing a mix of on-demand courses, webinars and hands-on workshops, you cater to various learning styles.

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