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Overcoming the association value gap: part I

Principled Innovation

This post originally appeared on the Associations Now Leadership Blog on March 7, 2013. In a recent post , Associations Now blogger Joe Rominiecki shared what both he and I regard as a startling fact: 53 percent of associations surveyed in 2011 had raised their dues in the previous three years.

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Improve Association Value With Soft Skill Training

Smooth The Path

Often trainers came onsite to work with various departments on topics like communication, or managing diverse personalities, or team leadership. If they ask to take a course in communication skills, they must be a lousy communicator. The post Improve Association Value With Soft Skill Training appeared first on Smooth The Path.

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Building Buy-In for an Online Community at Your Association

Higher Logic

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership. Member Engagement and Retention. Growing Non-Dues Revenue.

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Beyond Benefits: How to Foster Member Retention in 2025

CMA Solutions

In 2025, members will expect, not just desire, educational resources like certifications, workshops, webinars and courses. For example, a project management association could offer an Agile certification. By providing a mix of on-demand courses, webinars and hands-on workshops, you cater to various learning styles.

How To 40
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Recruiting Members Face-to-Face

Eric Lanke

All of the company's suppliers, partners, and competitors were already in the membership, and they were all using the association and its services to heighten their competitive advantages in the same spaces in which the prospect company operated. The prospect company now plans to join our association. What was holding him back?

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Why Association Leaders Need a Vision

Associations Now

Associations face an increasingly competitive market for members, attendees, and education. Time was, the association value proposition was pretty simple: “We’re the only ones who care about you.” Now, of course, it’s not that simple. That’s up to you, of course, but it’s a tricky business.

Proposal 111
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3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

Webinars show prospective members that your association values its members enough to plan special online learning experiences for them. There’s nothing like an in-person event to connect your association and its members. prospects will get a sense of how valuable membership in your association truly is!