Association Value Course Recruiting 
Blue Sky eLearn
MARCH 27, 2018
When it comes to recruitment for your association, you have to walk a thin line. Instead of creating a plan just to promote your program, focus on promoting the value of your program whenever prospective members naturally encounter it. Ready to recruit a fresh pool of members for your program? Let’s get to it!
Eric Lanke
JULY 30, 2018
In fact, many of the people who served in our association's leadership ranks were close partners or associates with the prospect company president. When the answer to that question emerged in the course of our conversation, it practically floored me. The prospect company now plans to join our association.
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Higher Logic
MAY 29, 2020
The goal: Every year, bringing in new members is likely to be on your association’s list. In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership.
CMA Solutions
DECEMBER 23, 2024
In 2025, members will expect, not just desire, educational resources like certifications, workshops, webinars and courses. For example, a project management association could offer an Agile certification. By providing a mix of on-demand courses, webinars and hands-on workshops, you cater to various learning styles.
Leading Learning
JULY 2, 2020
As the authors of a 2019 Harvard Business Review article put it: In an age of ubiquitous disruption and unpredictable job evolution, it is hard to argue that the knowledge acquisition historically associated with a university degree is still relevant. And, of course, for many associations, this is already a booming area of business.).
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