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Overcoming the association value gap: part I

Principled Innovation

In addition, as Joe makes clear in the quote above, without the ability to grow the dominant revenue stream through changes in pricing, associations are typically left with only two options: increase membership numbers substantially or reduce costs significantly, both of which are usually much easier said than done.

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Improve Association Value With Soft Skill Training

Smooth The Path

Shaming around professional development is unthinkable to many of us but, some professionals say it happens at their organizations and this is a problem association can solve. When associations offer soft skill training (i.e., first time manager, how to motivate your team, how to influence without authority, etc.)

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Understand the Three Professional Stages to Improve Association Value

Smooth The Path

These professionals are gaining tons of technical skills, they might be learning the systems and process of their organization, and they are learning soft skills like how to collaborate with team members, how to manage up, and how to be an excellent communicator. Why long-time members are reluctant to leave your association.

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4 best practices to reevaluate your association’s pricing strategy

Nimble AMS

Regular pricing reviews will keep your association ahead of competitors, alert you to missing revenue opportunities, and ensure you dont lose relevance with your members. Why you should review your associations pricing regularly When it comes to determining prices for your association, you should never set and forget your rates.

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The Association Value Trigger Point Explained by New Member Background

Smooth The Path

When I speak about a way to engage new members early in their membership by using an Association Value Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members? The earlier we can engage new members the better.

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Top Questions Asked About the Association Value Trigger Point Concept

Smooth The Path

One of the best ways to engage members early is by ensuring they have contact with your Association’s Value Trigger Point. How do you identify your Association’s Value Trigger Point? Many times staff don’t know if their association has an Association Value Trigger Point (AVTP) or what it might be.

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Beyond Benefits: How to Foster Member Retention in 2025

CMA Solutions

When you take the time to acknowledge their commitment through member recognition programs, it not only boosts their morale but also strengthens their connection to the association.

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