Smooth The Path

OCTOBER 25, 2017

Depending on the association it could be a new-to-the-profession academy, a webinar series, the mentor program, a research report, or any other benefit. These special associations have what I call an Association Value Trigger Point (AVTP). Dynamic Benchmarking was recommended to me because of their innovative platform.

Member Engagement 79

Member Engagement Industry Survey Member Research 79

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Where community fits in: Be your industry’s thought leader. Be the industry leader.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Smooth The Path

FEBRUARY 25, 2016

All of these member focused indicators should tell us when the value of our offerings is not quite valuable enough and when we should make innovation a priority. If not in our data, how do we know when it is time to make innovation a priority in our association? Association change doesn’t come without practice.

Innovation 60

Innovation Member Engagement Revenue Association Value 60

Smooth The Path

JANUARY 14, 2021

We were the industry experts. There are some problems in our industries and professions that are so big, so complex, so nuanced, or so new that no industry expert has the answer for all members. Related: Soon it will be time for association leaders to envision the future. So, where did we go to get answers?

Process 113

Process Team Innovation Review 113

Associations Now

MARCH 28, 2013

Building sustainable business models depends on association leaders adopting a 21st-century sensibility as they imagine and co-create new forms of value in collaboration with their stakeholder networks. This is most important conversation your association will have. Are you ready to get started?

Association Value 40

Association Value Revenue Innovation Organization 40

Smooth The Path

JANUARY 4, 2018

An idea so big, I wish I could personally tell everyone in our association community. Last year, because of the Association Industry Innovation Study , I was consumed with the continuum of innovation. We talk a lot about value and rightfully so. Make sure you have an Association Value Trigger Point.

Member Engagement 74

Member Engagement Innovation Member Experience Association Value 74

Reid All About it

SEPTEMBER 27, 2019

Frieda Klotz (moderator), journalist covering health, culture, and business innovation. Presenters: Shelly Alcorn, CAE, Alcorn Associates Management Consulting. Association Value Prop Remix & Laying the Track for Member Persona Creation. Michael Schrage, Research fellow at the MIT Center for Digital Business.

DC 34

DC New York Washington Review 34

Associations Now

APRIL 2, 2023

Associations face an increasingly competitive market for members, attendees, and education. Time was, the association value proposition was pretty simple: “We’re the only ones who care about you.” It must involve work that is integral to the company and the industry; it can’t be a gimmick.”

Proposal 111

Proposal Course Education Association Value 111

GrowthZone

AUGUST 14, 2018

The GrowthZone AMS 1st Annual Association Momentum Awards Competition for Construction Trades and Building Associations yielded extraordinary results, with entrants submitting details of their most inventive and forward-thinking programs. The competition recognizes innovative programs, events, and ideas that challenge the status quo.

CA 74

CA Charlotte Pennsylvania Association Value 74

Smooth The Path

NOVEMBER 27, 2017

Many members are forward thinking, and they want to understand how the industry or profession will change in the future. This leaves associations in a bind because predicting future trends is tricky. So what role should association’s play? The CEO’s behavior dictates how innovative the association will be.

Innovation 74

Innovation Cost Process Strategy 74

Smooth The Path

NOVEMBER 17, 2020

The trouble is, these leadership teams might cut and layoff so severely there may not be enough person-power to figure out how to add member value in this new environment. Other associations find themselves paralyzed. They are not trying to understand members more, connect with members more, or serve members more.

Leadership 148

Leadership Team Industry Organization 148

Smooth The Path

JULY 26, 2018

We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan. Another core staff value would be to get insanely good a customer service. We would talk with members often, conduct listening tours, and interview them.

Innovation 74

Innovation Member Insights Member Experience Member Engagement 74

Smooth The Path

MAY 3, 2018

It is called, “yes, and” Anytime someone says something to you, even something you disagree with, say aloud, or say in your mind “yes, and” “I did not get a lot of value out of this year’s speaker line up” [Yes, and] “was there a problem you came to the conference hoping to solve?”

Innovation 87

Innovation Recruitment Recruiting Leadership 87

Smooth The Path

MAY 22, 2018

Bring together the innovators – long-time members typically focus on the big issues in the industry or profession like changes in technology, regulation, public perception, etc. Help them connect with other like-minded innovators to facilitate discussions that move the industry or profession forward.

Committee 84

Committee Innovation Conference Industry 84

Smooth The Path

MARCH 11, 2021

Many exhibitors/sponsors love the industry, profession, or field they serve, and they took a huge risk in starting a business to solve that industry’s, profession’s, or field’s problem(s). And this worldview is waaaaay out of character with the way many exhibitors/sponsors think about themselves and their businesses.

Member Research 113

Member Research Cost Conference Industry 113

Protech

MAY 4, 2020

Understanding how each channel provides your association value in making those connections with members, potential prospects and the general public will help grow your revenue. . The association then maintains the relationship with the new member by making new recommendations based on data obtained and leveraged in their AMS. .

Content 86

Content System Discount Software 86

Smooth The Path

APRIL 18, 2019

Every industry and profession is shifting, and each change brings on a new set of challenges. But the innovators in your industry or profession will want to solve the new challenges, and they will work on addressing these new problems with or without the association. The 40-year-old problem may still attract some members.

Innovation 60

Innovation Industry Association Value Process 60

Smooth The Path

FEBRUARY 9, 2016

When I talk to relatively new members there is almost always a 3-5 year gap between when the member started in the profession or industry and when they actually became a member of the association. While solving the problem we may find we are innovating new programs, content, products and services.

Innovation 60

Innovation Content Products Member Insights 60

Smooth The Path

JUNE 6, 2017

In fact, the association is not for everyone in the profession. It is not for everyone in the industry. It is only for some people in the profession or industry. It is easy to say we are for the senior leadership team, or tax accountants, or the amusement parks industry. Maybe the experimenters. Or the change-makers.

Leadership 68

Leadership Innovation Industry Team 68

Smooth The Path

SEPTEMBER 19, 2019

.” For many of us, a big part of our identity our profession, our affiliation with our industry, or our career mission. What will people think if I leave this industry and go to that industry? What will people think if I leave this industry and go to that industry? How can associations help?

Industry 68

Industry Marketing Association Value Innovation 68

Smooth The Path

AUGUST 23, 2017

”, an association CEO and big thinker in our industry asked me yesterday. Many indicators point to a member engagement problem for associations. Many associations are facing shrinking annual revenues, low retention ratings and, are having a harder time recruiting volunteers and quality volunteer leaders.

Member Engagement 68

Member Engagement Recruitment Recruiting Revenue 68

Association Adviser

SEPTEMBER 24, 2013

Tech innovations such as blogging and social media platforms allow associations to host low-cost, two-way communication forums. Communication channels such as blogs or social media accounts must have a “champion” monitoring and moderating them to remain a sustainable go-to source of industry and association information.

Technology 60

Technology Social Media Press Release Maryland 60

Tom Morrison

FEBRUARY 4, 2013

For years, back in the 50's through the 90's, individuals and organizations were members of associations to "just belong." Nowhere else could you access new products, information, key industry data and a vast network of people to help you succeed in your industry. It was a must. Information and Data". Did I just say a BILLION?

How To 40

How To Revenue Cost Innovation 40

CMA Solutions

SEPTEMBER 5, 2024

Digital marketing for associations is budget-friendly and super effective. You can precisely target a specific member type through tailored digital ads and content marketing, while also reaching new geographic areas using innovative geofence advertising techniques.

Recruiting 45

Recruiting Recruitment Strategy New Jersey 45

AssociationChat

SEPTEMBER 22, 2021

And then a lot of times what’s highlighted is that associations are risk averse, and they’re unwieldy. And it’s very difficult to maneuver and innovate the way that we want to. And that’s because there’s research knowledge, insight, information that puts you at the forefront of your career, your industry that helps you to move forward.

How To 104

How To Content Examples Education 104

Smooth The Path

DECEMBER 6, 2016

We’re responsible for updating everyone about bad news about the industry or profession. We’re responsible for helping them move forward even though they might want to cling to the status quo. But these are not blunders. I’m talking about real blunders.

Member Experience 60

Member Experience Communications Organization Industry 60

Reid All About it

FEBRUARY 24, 2023

State of the association industry. Host: Fridays@4 Speakers: Sara El Saied, Associate Director of Business Development and Industry Partnerships, Association of Women’s Health and Neonatal Nurses Vik Kapoor, Esq., Submittable explains what it is and why it’s important. No plan, no progress. More info/register.

Certificate 39

Certificate Education Process Leadership 39

Smooth The Path

MARCH 25, 2021

Programming because if they have to sit through another session about [insert beaten-to-death-superficial-industry-topic-here], they might have to stick a fork in their eyeball. Research because overall industry research doesn’t speak to their particular need, but custom does.

Content 148

Content Industry Association Value Member Experience 148

.orgSource

FEBRUARY 21, 2023

We are hosting a guided exploration of what trust means for our future relationships with staff, boards, constituents, and the association industry. Open Windows In July 2020,orgSource surveyed approximately 300 association executives. Values create community. The conference is exclusive and free to .orgCommunity’s

Revenue 88

Revenue Review Guidelines Education 88