Association Value Industry Recruiting 
Blue Sky eLearn
MARCH 27, 2018
When it comes to recruitment for your association, you have to walk a thin line. Instead of creating a plan just to promote your program, focus on promoting the value of your program whenever prospective members naturally encounter it. Ready to recruit a fresh pool of members for your program? Let’s get to it!
Higher Logic
MAY 29, 2020
The goal: Every year, bringing in new members is likely to be on your association’s list. In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership.
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CMA Solutions
SEPTEMBER 5, 2024
A well-crafted growth strategy is crucial for expanding association membership and ensuring the long-term sustainability and impact of your organization. Let’s dive into three strategies that’ll help your association shine and crush those recruitment goals. Ready to jazz up your membership game? Let’s talk!
Smooth The Path
FEBRUARY 15, 2018
While members do not join for the value, they stay for the value. Myth #3: Members Join Because the Association is the Leading Authority. Our organization is 75 years old and is the voice of the industry. Over and over members share how peers, managers, and others in the profession or industry prompted them to join.
Nimble AMS
FEBRUARY 15, 2024
A study conducted by McKinley Advisors found that successful associations take time to plan strategically. Study interviewees shared the importance of defined, long-term planning that encompasses the current and future state of the industry and organization. As an association leader, you don’t know what you don’t know.
Smooth The Path
OCTOBER 2, 2017
For example, the Florida Society of Association Executives (FSAE) recruited me to speak at this year’s annual conference. I am estimating it took another 300 posts, many calls with industry contacts, and about 70 presentations before I was first paid to speak. The network effect is growing my public speaking business.
Socious
JANUARY 11, 2017
Ask them to post to the community about recent events or industry trends. Let them know that you place a high value on their insight. Task #3) Recruit Volunteers. Your online community is the perfect place to recruit and nurture volunteers because you know community members are already interested in your association.
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