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Overcoming the association value gap: part I

Principled Innovation

In addition, as Joe makes clear in the quote above, without the ability to grow the dominant revenue stream through changes in pricing, associations are typically left with only two options: increase membership numbers substantially or reduce costs significantly, both of which are usually much easier said than done.

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Overcoming the association value gap: part II

Principled Innovation

This post originally appeared on the Associations Now Leadership Blog on March 28, 2013. In Part I of this series earlier this month, I identified the association value gap as an underlying structural problem within membership-centric business models. This is most important conversation your association will have.

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Rethinking What It Means to Be a Member

Spark Consulting

If you’re tracking what the association values and not what your audiences value, your data is likely to return false positives in looking for triggers for behavior. Associations are “elective community,” not just a series of transactions. innovation membership Beth Brodovsky podcast'

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Top Questions Asked About the Association Value Trigger Point Concept

Smooth The Path

One of the best ways to engage members early is by ensuring they have contact with your Association’s Value Trigger Point. How do you identify your Association’s Value Trigger Point? Many times staff don’t know if their association has an Association Value Trigger Point (AVTP) or what it might be.

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Overcoming the Barriers to Association Innovation

Smooth The Path

Innovation is a difficult strategy for any organization past the startup phase to adopt, and associations are no exception. When association executives talk about innovation, we talk about the possibility and how much more we can help members. We want to innovate, but we may be afraid to get started.

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Why associations should care about continuous product updates

Nimble AMS

Did you know that Nimble AMS has a long history of offering product innovation and enhancements? For more than a decade the Nimble AMS product team has dedicated itself to providing associations with the latest in enhancements and innovations. What are continuous product updates?

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Why You Might Want to Add an Online Summit to Your Association Innovation List

Smooth The Path

The secret value of conferences. The post Why You Might Want to Add an Online Summit to Your Association Innovation List appeared first on Smooth The Path. Related: The problems attendees experience at conferences. Three more problems attendees experience at conferences.