Smooth The Path

JULY 26, 2018

One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan.

Innovation 74

Innovation Member Insights Member Experience Recruiting 74

Smooth The Path

NOVEMBER 6, 2016

And still could be better – when asked when did you realize the value of the association? members could point to the exact event. This association had a very strong Association Value Trigger Point which is key to life-time member engagement and now that they know what their AVTP is they can fully leverage it.

Case Study 104

Case Study Project Member Insights Association Value 104

Smooth The Path

MAY 3, 2018

” “When you say the word innovation I worry that the projects will be too big and too risky. I worry about being the board president who killed the association.” I’ve been studying a method to innovate, maybe innovate is the wrong word, bring new solutions to our members.

Innovation 87

Innovation Recruiting Recruitment Leadership 87

Smooth The Path

FEBRUARY 9, 2016

Once we know what their problems are, we can select one problem that is important to members but also one that we are equipped to solve. While solving the problem we may find we are innovating new programs, content, products and services. When we launch these new innovations we improve that value equation.

Innovation 60

Innovation Content Products Industry 60