Smooth The Path

JULY 16, 2019

Sometimes the staff groups doing the selling, marketing, and soliciting feedback are not the same people who are serving the members throughout their membership. Products that turn out to work differently than they were sold. Between marketing and every department. Timing not matching up with expectations.

Member Experience 90

Member Experience Products Communications Marketing 90

Association Navigator

AUGUST 15, 2016

The question of association value comes up over and over again. Business leaders frequently ask their representative on an association board or committee to justify the expense of their association participation. Not all companies are involved in every market and this needs to be considered too.

Certificate 100

Certificate Cost Guidelines Association Value 100

Eric Lanke

JULY 30, 2018

And when I found myself across a conference room table from its president, listening to him describe his company, its products and services, the markets it served, and the workforce development challenges it faced, I felt even more confident in that assessment. The prospect company now plans to join our association.

Recruiting 100

Recruiting Recruitment Leadership Report 100

Protech

MAY 4, 2020

W e are increasingly rely ing on mobile devices and apps to get the products and services that we need in our lives. Typically, those interactions include your public relations and marketing activities, social media posts, email newsletters, webinars, blogs, SMS and podcasts. . Loop 1 – Buy (Market and Sell) .

Content 86

Content System Discount Software 86

Protech

MARCH 11, 2020

For trade associations, institutional members might expect value in the form of internal educational resources they can share with their staff on community forums. What’s the proper price point for this product in our online store? . Prescriptive .

How To 81

How To LMS Certificate Course 81

Smooth The Path

MARCH 19, 2019

Offering a weekly free e-newsletter which can be the same as the one your members get, or different, can be content marketing at its best. Subscribers get a small peek at the value the association has to offer and over time start to understand the many ways they can engage further. Open Houses.

Sample 79

Sample Content Strategy Newsletter 79

Smooth The Path

JANUARY 31, 2019

Association consulting services that help members get to a solution faster. Association agency services that help members with time-consuming media and content production. Or what about an association service that helps members connect with just the right member.

Innovation 74

Innovation Content Survey Strategy 74

Sequence Consulting

MARCH 26, 2021

Our research has confirmed that an organization’s membership value proposition is the key driver for membership renewal. So, how can you ensure that you reinforce this value through marketing that truly makes membership impossible to resist?

Discount 72

Discount Cost Price Strategy 72

Slice-Works

JULY 10, 2014

Two weeks ago, I began a series sharing nuggets from the most recent ASAE Membership, Marketing & Communications Conference. How: that combines products, services, and experiences across many sectors. Make Your Membership Marketing Materials Rock. Defining Your Association Value. Let Data Drive Your Marketing.

Communications 28

Communications Marketing Conference Social Media 28

Associations Now

OCTOBER 2, 2014

Associations value their volunteers, but there’s a limit to how much they can help on top of their own full-time gigs. That is why, according to Metal Treating Institute CEO Tom Morrison, the onus is on an association’s staff to drive membership growth. . Other good reads.

Member Engagement 40

Member Engagement Association Value Content Video 40

Associations Now

JULY 9, 2013

Writing for his personal blog, Eric Lanke, CEO of the National Fluid Power Association, talks about his love-hate relationship with values statements and how involving staff in the development of association values can make all the difference.

Leadership 40

Leadership Review Price Strategy 40

Off Stage

JANUARY 20, 2011

The key phrase in the story is that the agents did not perceive $431 of value in Realtor association membership. Did the local association need to better market the return-on-investment more effectively? Maybe, in fact, the product was simply over-priced. Association Marketing. Learning from Amazon.

South Carolina 40

South Carolina North Carolina Metro Price 40

Associations Now

MAY 21, 2014

Last week, Christine Kelley, membership director at the American Productivity and Quality Center, shared her experience in “ 10 Lessons Learned in Developing a Member Engagement Scoring Model ” in ASAE’s Associations Now Plus e-newsletter [member login required]. We value committee service, so we give it a high score.

Member Engagement 40

Member Engagement Committee Case Study Tools 40

AssociationChat

SEPTEMBER 22, 2021

So content is really important evaluating in the value proposition? How are you providing value through your content and has have those needs changed? This is obviously a great time for cutting out maybe legacy programs and products that have outlived their usefulness. What bundles of products and services? What bundle?

How To 104

How To Content Examples Education 104

MemberClicks

FEBRUARY 13, 2025

This question provides feedback on meeting length, helping your association adjust the duration to better suit member preferences and keep meetings productive and engaging. Advocacy Survey Questions Advocacy efforts can be a key piece of an associations value to its members. Do you feel that meetings are too long?

Survey 52

Survey Committee Education Resources 52

Reid All About it

FEBRUARY 24, 2023

Cierra Loflin at Superpath identifies the telltale signs of an underperforming blog and shares the turnaround advice of three content marketers who inherited mediocre blogs. I’m happy to feature it as long as it’s not too product-centric. But all too often, they’re thinly veiled product pitches, with bad lighting and even worse PPTs.

Certificate 39

Certificate Education Process Leadership 39

.orgSource

MARCH 6, 2023

This metric is created by asking your constituents one simple question: “On a scale from 0 to 10, how likely are you to recommend this product/company to a friend or colleague?” Associations revolve around relationships, but the shape of those connections has changed. Today trust bleeds into everything.

Leadership 88

Leadership Wisconsin Arlington Strategy 88

Smooth The Path

APRIL 17, 2018

We are not going to talk all the new filters that purposely block and sort association mass emails into spam folders (that’s a problem too). We are not going to belly-ache about how aggressive marketers and spammers are messing up the channel for the rest of us (another huge problem). Not every product deserves an email.

Member Engagement 110

Member Engagement Communications Process Products 110

.orgSource

FEBRUARY 21, 2023

Although 73% of participants agreed that accelerating trends would require fundamental changes in the roles of associations. In 2013, CEO Reed Hastings committed to moving from being a content distributor to becoming the creator of award-winning productions. Values create community.

Revenue 88

Revenue Review Guidelines Education 88

Leading Learning

JULY 2, 2020

First, most of the economic gain comes from actually graduating – it is the degree, not the education that creates the most value in employment markets. College often amounts to a very resource intensive version of what is called “ job market signaling ” in economic circles. Forging Productive Partnerships.

Education 59

Education Course Certificate Leadership 59