This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Memberengagement played a big role in the content that was presented in the meeting’s sessions. I focused on it in my presentation “How to Build an Online Community” and received a lot of interesting feedback from those association professionals attending. Caring – if they don’t feel valued why would they stay a member ?
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, memberengagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
Online memberengagement falls into that category. An effective memberengagement strategy gets your members participating and interacting with your association and their peers through its website, networking events, or private member community.
Marketing tools like socialmedia, email marketing and SEO can give you great results without breaking the bank. You can keep an eye on engagement, conversion rates and other key stats to spot what’s hitting the mark and what’s missing the target. Impressions went through the roof, jumping from 601,481 to 1.34
(with X being a specific benefit, you want to learn more about) By asking this, you can gauge the frequency of usage for specific benefits, which helps in understanding memberengagement and the relevance of those benefits in their daily or professional lives. What would motivate you to use X more?
Keeping socialmedia identities current. —A Defining Your AssociationValue. Revenue/# of subscribers or members = Value of Subscriber/Member. Revenue/# of subscribers or members = Value of Subscriber/Member. Engage Your Component Leaders to Spread Your Message.
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content